facebook changes and tabsite's new features - webinar on facebook marketing

Webinar

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

With Troy Rumfelt And Mike Gingerich

Facebook & TabSite Changes: Your Guide

Webinar


With Troy Rumfelt

And Mike Gingerich

Webinar


HASHTAG:

#TabSite

REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

Agenda:

• Facebook Changes: Key information you need to know

• TabSite Updates & Best Practices:

Like-Gate, PhotoShow, and more

Webinar: July 27, 2011


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Friend vs.

Subscriber vs.

Fan?



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News Feed ‘Ticker’ for your profile & apps



Webinar

- Very Real Time

- Can’t Remove

- Can adjust

- Engagement

Is key to be seen



Webinar

- Credit to Andrea Vahl, Social Media Examiner

Timeline - for Profiles




-Storytelling looms large

-Images in value more!




Launch is delayed

Slated for October 6



Timeline - for Pages?



?



Timeline - for Pages?



• Possible Revamp of Info Tab • Larger Photos in feed

• Getting the ‘Like’ is vital • Engaging in ‘being Social’ will be rewarded

Other Page Changes



• Discussion Tabs going away • Review Tab going away

Around October 31st tentatively



•Page Insights to get MAJOR Facelift!

Other Page Changes:



•"People Talking About This" a

raw number - not a %- that adds

up various engagement types a page post generates for a brand.

Other Page Changes:



"People Talking About This"

will publicly appear on all brand

pages, just underneath the "Like"

count.

Other Page Changes:



A Facebook product manager for

Page Insights said, ‘marketers

and consumers will begin looking

at the "People Talking About This"

the way they do the "Likes" tally.



New Metric: Friends of Fans

Calculates the number of

Facebook likers/fans x how many

friends they have, excluding

overlap.

Other Page Changes:



Friends of Fans:

If your brand has 472,000

likers/fans, it may have in the

neighborhood of 145 million

Friends of Fans.

Other Page Changes:



We're moving away from the era

of 'likes,'" said Craig Stoe,

Context Optional VP of product.

"We're now measuring what

people discuss on Facebook and

a brand's total reach."



Facebook has also announced a

Page Insights API, allowing

analytics developers to create

custom solutions for clients.

Other Page Changes:

Other Page Changes:



• All FBML Tabs to be removed!



All FBML Tabs to be removed!

“We are deprecating FBML. On Jan 1, 2012: FBML will

no longer be supported on Platform. June 1,

2012: FBML apps will no longer work. All FBML

endpoints are removed. If you are building a new

application on Facebook.com, please implement your

application using HTML, JavaScript and CSS. “

Facebook Developer Blog

TabSite Changes and New Features




Fan Page Optimization: How to Optimize & Socialize your Fan Page


More Facebook Social Plugins added


Fan Page Optimization: How to Optimize & Socialize your Fan Page


TabSite Gold Winner to be Announced Wednesday



Video and Slides Available

in 12-18 hours



Question and

Answer time



Thanks for joining us today!



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