dfwtrn facebook graph search webinar
DESCRIPTION
slidedeck for my September training on the use of Facebook to recruit.TRANSCRIPT
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Facebook For Recruiting:
Advanced Skills
presented by Jim DurbinThe Social Media Headhunter
Tuesday, September 3, 13
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Graph Search #1
•Motor Design Engineer in Wisconsin
• People Who Works as Design Engineer and Who Live In Wisconsin
•Company Filter
• Location Filter
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Facebook Survey-2012
• 66% companies surveyed report using FB
•An increase in number, quality, and referrals
• 14% increased time to hire, 21% decreased
• In 2012, 30% said FB was their number one source from social media
• It depends on who you are looking for
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SuccessFactors Stats - Megacorp
• LinkedIn: 368 hires from 381,462 apps
• LinkedIn Groups: 152 hires from 69,615 apps
• Facebook: 219 hires from 7,467 Apps
• Total Hire Percentage: .9%
but...
•Multi-channel reporting hides the truth
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Graph Search
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A Recent Search Project
• Senior Visual Designer in Austin
• Six figure job
• Start with Graphic Design
• Search companies
•Create list, move to LinkedIn
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Current Searches
•Mobile Developer
• LinkedIn, Facebook
• Paralegal in Houston
• Store Manager - Restaurant
•VP Sales, Software, Dallas
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Hashtags
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Generic Hashtag search
• Events
• Technologies
• Companies
• Promoting your content
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Connecting with Candidates
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Profiles
• Are you going to use your personal account?
• Friends, families, pictures, politics, beliefs, life
• Is your profile set up for recruiting?
• What will your company say?
• Current profile cleanup
• New or Secondary profile breaks Facebook TOS
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Don’t Have To Be Connected To See Friends...
Right Click on each name of best candidates...
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Building Your Network
• LinkedIn, Twitter, YouTube
• Profile and About page
• Tagging your internal database
• Promoting your Facebook page
• Adding friends through personal connections
• Face to face candidates (setting expectations)
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Adds, Blocks, And Privacy
• Too many messages = temporary blocks
• Too many reported messages = temporary blocks
• You can still use Facebook
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Advertising And Job Ads
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Questions
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Social Media Talent
• http://socialmediaheadhunter.com
• http://Facebook.com/smheadhunter
• (connect on LinkedIn)
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