Creating a Digital Team in 2013

BrightonSEO, 12th April 2013

First Tip: Stop calling it SEO!

We all know there’s huge benefits in search

http://www.seomoz.org/blog/inbound-marketing-is-taking-off

But in 2013 you need to consider the bigger picture

How do you define a marketing asset?

You need to tear down the silos

SEO done in a silo looks like this…

Content marketing with looks like this!

What would you prefer?

1. Making an average piece of content rank #1

2. Creating the best piece of content on a subject

Creating outstanding content is hard work!

But you can make it happen with buy-in from everyone

Make your brand team feel involved

Leverage PR relationships

Promote via social channels

Ensure full benefit is achieved for SEO

Advertise via paid media in-line with your goals

The whole needs to be greater than the sum of all parts