No finish line…EVER

Getting a link is the start

Would your behavior change?

Momentum

@wilreynolds

Warning - Warning - Warning@wilreynolds

“It seemed to come at the perfect time for the 49ers. We had a ton of momentum and the

power went out just after we returned a kick. It felt like the power was out forever and it

was hard to get going after that.”

@wilreynolds

What does this have to do with SEO?

@wilreynolds

@wilreynolds

@wilreynolds

Vs today

@wilreynolds

@wilreynolds

@wilreynolds

#RCS before “content

marketing”@wilreynolds

Inertia(Real companies have it)

@wilreynolds

There is no finish line

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

You’d Keep Going

The Link

Newsletter SubTwitter Follower

@wilreynolds

Lose $$ on1st

Purchase?@wilreynolds

Obsessed about the next step

@wilreynolds

@wilreynolds

#linklove?

@wilreynolds

New follower on Twitter

Step@wilreynolds

@wilreynolds

Getting Followed - 1st Step@wilreynolds

New newsletter subscriber

@wilreynolds

Step@wilreynolds

Did you see the difference?@wilreynolds

WTF?

Step@wilreynolds

How about

Step@wilreynolds

Step@wilreynolds

Step@wilreynolds

Thinking…Resume?

Lead?

Step@wilreynolds

Nudges all around us

@wilreynolds

An @ mention

@wilreynolds

Step@wilreynolds

A Tweet

Step@wilreynolds

Step@wilreynolds

Yeah but that’s not link building!

@wilreynolds

Wait for it…

@wilreynolds

Step@wilreynolds

Step@wilreynolds

Blog about your vendors new features

Step@wilreynolds

Step@wilreynolds

Step@wilreynolds

Booth = Sales@wilreynolds

Buy Shit

Got Funded, spending

shit

<3 Marty’s shit

Our Shit >

Their Shit

Ooh Booth Babes

We got

pens and shitShit,HungOver

Shit! We need G’s

engineer

s

Koosh balls here!

Buy our Shit

Buy our Shit

@wilreynolds

We will help you, IF and only IFwe can make money off of you!

@wilreynolds

Booth to build links

@wilreynolds

Yup, it’s another @garyvee slide@wilreynolds

Yup, I’m gonna do it

@wilreynolds

Helping people builds a LOT more than links!

@wilreynolds

Analyzed50,000 sent emails

@wilreynolds

Used regression & correlation analysis on

word usage

@wilreynolds

DH3 + MFs + Hu

_________________MF1xhu / p1/2

@wilreynolds

@wilreynolds

Example

@wilreynolds

@wilreynolds

Do it for free, builds trust momentum

@wilreynolds

Do analysis of time on page, add to carts,

conversions

@wilreynolds

What can you do to build trust momentum for

links later?

@wilreynolds

Printing a page is momentum?

@wilreynolds

@wilreynolds

100k+ Yes’s@wilreynolds

@wilreynolds

Pic of my kid winning pic of the week = shared

@wilreynolds

Upload your kids colored pictures

@wilreynolds

@wilreynolds

Step

@wilreynolds

Newsletter with over 1,000 subs?

@wilreynolds

How many write for blogs?

@wilreynolds

Old school content marketers have newsletters@wilreynolds

4.2 Million Subs

@wilreynolds

Segmentation, FTW

@wilreynolds

BIG CLIENTS, WahhhhhSmall biz can’t do RCS

@wilreynolds

Not impressed?

Ok ok ok

@wilreynolds

Heard of Crayola?

@wilreynolds

climbingframes.co.uk?

@wilreynolds

@wilreynolds

100% refund?

@wilreynolds

“Others have put this together too!”

(Increase conversions)

@wilreynolds

@wilreynolds

E-commerce?

@wilreynolds

Never Stop Converting

@wilreynolds

What could you do post purchase?

@wilreynolds

“Want this purchase for free?”

@wilreynolds

@wilreynolds

Wish List+

How to convince your wife

@wilreynolds

Head smacking

@wilreynolds

Who do your link targets like to link out to?

@wilreynolds

@wilreynolds

Screaming Frog

@wilreynolds

@aichleebushnell

@wilreynolds

@wilreynolds

@wilreynolds

Do that with the top 100 sites

@wilreynolds

Followerwonk

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

Regex in Followerwonk?F yeah!

@wilreynolds

Enterprise SEO’s

@wilreynolds

@wilreynolds

Corporations are

people too@wilreynolds

Corporations have people@wilreynolds

G+ Tools #1Gplusdata.com

@wilreynolds

Circlecount.com

@wilreynolds

Reverse Engineering“Popularity”

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

Little Bird

@wilreynolds

@wilreynolds

@wilreynolds

Start with the head smacking easy stuff

@wilreynolds

@wilreynolds@seerinteractive

@wilreynolds