How BlueGlass delivered real business results by leveraging search & content marketing for Healthspan

www.blueglass.co.uk

1

Why did Healthspan need us?

www.blueglass.co.uk

www.blueglass.co.uk

Support & Challenge Digital Strategy

Healthspan needed support

to their internal digital

teams strategy, led to

share knowledge and key

learnings together.

www.blueglass.co.uk

Increase Organic Search Visibility Following Google Penalty

2

The BlueGlass Approach

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www.blueglass.co.uk

Digital Strategy

We developed a solid digital

strategy to make content

central towards building the

Healthspan brand online.

Digital Strategy

Digital PR andSocial Promotion

Production andImplementation

Paid Search andAmplification

Reporting and Insight

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Removal of Penalty

We successfully removed

the Google Penguin

penalty - following link

analysis, removal and lots

of documentation to support

our reconsideration requests

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Set a Clear SEO & Content Strategy around Nutrition Keywords

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Hired Nutritionists as Writers to Support Content Production

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Content Creation

We constructed a range of

creative content campaigns

to support the Healthspan

brand & promote alongside

expert articles

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Built Relationships with High Quality Publishers & Influencers

4

The Results

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www.blueglass.co.uk

Secured Coverage on 93 High Quality Publishers!

By sharing knowledge

across respected publishers,

we even generated offline

coverage, including the

Cosmopolitan UK magazine

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Offline Coverage

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Delivered a 144% YoY Increase in Organic Performance to Reduce Reliance on Paid Search Spend

Shortlisted as Finalist for 2

UK Search Awards:

1. Best Use of Search - Retail

2. Best Use of Content

Marketing

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UK Search Awards

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“BlueGlass delivered an incredible ROI - recovering our organic visibility, before increasing to record levels following excellent digital PR coverage to strengthen the Healthspan brand online”

Jennifer Jackson

Digital Marketing Manager,

Healthspan

Our strategy team has a wealth

of experience in digital marketing,

with specialist consultants who

support your objectives across

a range of platforms and multi-

channel campaigns. Our specialist

skills range from SEO, paid search

and content to display, affiliate

and social media – all with the

goal to integrate into a solid digital

marketing plan.

Contact us today to find out how

we can do the same for you!