brightonseo presentation 2012
DESCRIPTION
My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.TRANSCRIPT
SIMON PENSON MD, ZAZZLE MEDIA
USING CONTENT FLOW VARIATIONAND VISUALISATION TO WIN.
@simonpenson
FOR MOST PEOPLE CONTENT STRATEGY LOOKS LIKE THIS…
BLOG POST
BLOG POST
BLOG POST
@simonpenson
PLEASE...
@simonpenson
A GREAT CONTENT SCHEDULE NEEDS PEAKS AND TROUGHS
@simonpenson
EXAMPLES OF TROUGHS
DAY TO DAY ‘REGULARS’
@simonpenson
EXAMPLE OF A PEAK
BIG BANG FOR TV BIG BANG PRINT
@simonpenson
BIG BANG.IS A BIGIDEA.
STRUCTURING THE PLAN > PEAKS
http://www.visual-literacy.org/periodic_table/
NO.1 > DATA VISUALISATION > A BIG IDEA
Google uses it: http://www.chromeexperiments.com/
VISUALISATION EXAMPLE
BIG BUDGET >INCREDIBOX.COM
270,000 LIKES, 79,000 SHARES, 2200 LINKS
NO.2 > GREAT LINKBAIT > A BIG IDEA
SMALL BUDGET >ROSSKEMPFOLDS
PR3 > 36 LINKS > 15500 LIKES
@simonpenson
VISUALISE.TO WIN.
TEST HOW IT FLOWS
VISUALISE FLOW ACROSS EACH CHANNEL
HIGHCHARTS.COM STACKED AREA CHART
YOUR FLOW ACROSS EACH CHANNEL
CREATION TIME / DATE = FLOW
Y
X
Simon Penson Zazzle Media
@SIMONPENSON
WWW.ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG
THANKS.