april 2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com

some rights reserved - cc 2012 orange.com

Social Media &

Other

USADominican Republic

Spain

France

UK42%

33%

4%

4%4%

13%

France

Other countries

Poland

UK

Tunisia

USA

26,1%

8,8%

8,7%

43,9%

7,3%5,2%

likers and followersOrange Group top accounts

Orange Worldwide likers

Orange TunisiaLikers : 405 544Followers : 17 223

Orange PolskaLikers : 673 005Followers : 474

Orange JordanLikers : 185 159Followers : 2 828

Orange FranceLikers : 435 307

Orange Worldwide followers

4 2 0 04 9 0 6 7 84 0 4

source: socialbakers april 2012

Orange Corporate page: 211 539 likers

Orange Corporate - Facebook

@orange: 8 887 followers

Le concert intéractif de @thetings Tings Place du Palais Royal à Paris débutera à 18h

#OrangeRockCorps cc @orcfrance oran.ge/JTviNz

Today is Friday the 13th, a date considered to be bad luck in western superstition, we hope everything's okay for you ;)

Have a good weekend !

Orange Corporate - Twitter

Orange Corporate - top engaging posts

april 2012

april 2012

april 2012

Tunisia+11% vs mar 12

UK+1%

vs mar 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 211 539Followers : 8 887

Orange DominicanaLikers : 203 650Followers : 48 760

source: socialbakers

Orange RomaniaLikers : 161 336

some rights reserved - cc 2012 orange.com

Social Media &

4787

34

74

15

blog live orangevisits and popular articles

Twitter Orange Group accounts engagement evolution

Twitter Orange account followers evolution

april 2012source: Tweet level by Edelman

UK OrangeRD48 760 followers#2

FRA @Orange8 887 followers#1

FRA OrangeTN17 223 followers#4

UK Orange_jtg2 828 followers#3

USA Orange_polska474 followers#5

70,1

79,7

61,0

62,2

36,1

mobile application Orange labs prime zone

o�cial poster of Roland Garros 2012

source: Google Analytics

visits/day

the new 2012 Roland Garros poster : what’s your take ?

finale du challenge Humanitech 2012 : Tous Contre le Choléra plébiscité !

top tips for your spring holidays: innovation on show at the Musée du quai Branly

#Cannes2012 – Pattinson and Pitt set for festival

april 2012

102 articles 2487April

6th

visits

Twitter international telco engagement evolution

april 2012source: Tweet level by Edelman source: Twitter counter

UK O274 859 followers#1

FRA @Orange8 887 followers#1

FRA SFR_Groupe7 633 followers#4

UK Vodafone_Group10 830 followers#5

USA ATT128 912 followers#3

79,7

79,7

54,0

39,7

70,1

4000

6000

8000

10000

30-Apr20-Apr10-Apr31-Mar20-Mar10-Mar29-Feb20-Feb10-Feb1-Feb

20 mar7529

followers20 feb6309

followers

30 apr8893

followers

april 2012

233 shares 133 shares762 tweets 6 comts74 gplus 67 Pinit!

in

0

500

1000

1500

2000

2500

3000

30-Apr25-Apr20-Apr15-Apr10-Apr5-Apr1-Apr

@orange+44% vs feb 12

some rights reserved - cc 2012 orange.com

Social Media glossary

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Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...