[en] orange social media dashboard - dec11
TRANSCRIPT
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december 2011
Orange Group
Social Media
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Social Media
SFR
Orange FR
Bouygues
Sosh
B&You
Orange
135 039
132 526
Verizon
AT&T
O2 UK
Telmex
DT AG
Orange 132 526
19 146
39 523
338 050
1 826 620
2 018 663
Orange Polska
Orange France
Orange Tunisie
Orange fan
Orange Dominicana
Orange
Orange Polska
Orange Dominicana
Orange France
Orange fan
Orange Tunisie
Orange Corporate
Orange Worldwide
Amex
Microsoft
Air France
BNP Paribas
Orange Corporate
1 034 562
594 106
2 904 617 585 880
304 540
138 290
107 476
38 932
132 526
0,07%
0,15%
0,11%
0,07%
0,07%
0,01%
engagement rate* countries splitTunisia:
+10% vs nov11Fan base for :
Orange Worldwide : 2,904,617 likers
brands pagesfan base& engagement rate
fan baseOrange Group pages
France
Other
international telco pages
some rights reserved - cc 2011 orange.com
+9,8%fans*
french telco pages
0,12%
0,06%
0,01%
0,40%
0,02%
0,09%
0,07%
0,19%
0,07%
0,07%
0,07%
132 526
287 908
304 540
288 764
372 383
164 645
Poland
United Kingdom
Tunisia
*dec 2011 vs nov 2011United States
0,07%
0,09%
0,07%
0,06%
0,04%
+8%*
+4%*
+9%*
+13%*
+7%*
+8%*
source: socialbakers source: socialbakers source: facebook
source: socialbakers source: socialbakers source: socialbakers
Orange Group pages
dec 2011
*measures interactions vs total fan posts
@Orange page
dec 2011
dec 2011
engagement rate
fan base& engagement rate
dec 2011
engagement rate
0,07%
engagement rate
dec 2011
fan base& engagement rate
Fan base for Orange page : 132 526
25,4%
9,1%
8,9%
42,8%
7,7%6,1%
2 350 037
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Social Media
@orangeTwitter progression
blog live orangehttp://live.orange.com
Twitter international telco Klout evolution
search with Tweetreachrequest : «#leweb and orange»
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&
source: Twitter Counter source: Klout
@orange :
25 coms
Nov-25Nov-10Nov-5Nov-1
UK O261 119 followers
#2
FRA Orange4 649 followers#3
FRA SFR_Groupe4 427 followers#4
UK Vodafone_Group9 358 followers#5
USA ATT116 486 followers#1
source: Google Analytics
1158tweets
46 articles
98 shares
361 tweets
-267
=59
+651
-427
+18%vs nov 11
visits/day
@lesanto
@francetvdirect
@camj59
@WeBlogtheWorld
@orange
239 742 people reached
131 309 people reached
117 757 people reached
290 207 people reached
239 652 people reached
3000
4000
5000
30-déc25-déc20-déc15-déc10-déc05-déc30-nov25-nov20-nov15-nov10-nov05-nov01-nov
10 nov 3287
followers
30 nov 3877
followers
20 dec 4401
followers
#leweb 866December
visits
69 -1
regular tweets
@replies
retweets
dec 2011
dec 2011
0
300
600
900
30-déc25-déc20-déc15-déc10-déc05-déc01-déc
7th
dec 2011dec 2011
total people reached* with the search«#leweb and orange» : 943 722
599 tweeterers
**each receipt of a tweet is called an impression
*reach is the total number of unique Twitter users who received tweets
repartition of tweet type
source: Tweetreach
top 5 twitterers over 599 based on the impressions**
53%
42%
5%
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Social Media glossary
Measures in�uence from social networks with your the
true reach to your people
Measures how your messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
Klout TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://klout.com/home
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Measures the interactions (likes and comments)
compared to total posts and fans
http://www.socialbakers.com