[en] orange - social media dashboard - october 2012
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october 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
some rights reserved - cc 2012 orange.com
Social Media &
OtherDominican Republic
USA
Spain
Poland France
UK35%
36%10%
3%3%
3% 10%
France
Other countries
Poland
UK
Tunisia
Romania
24,2%
8,9%
8,4%
44,9%
8,2%5,1%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 533 468Followers : 22 508
Orange PolskaLikers : 1 071 480Followers : 761
Orange JordanLikers : 233 173Followers : 4 635
Orange FranceLikers : 585 620
Orange Worldwide followers
5 5 2 08 0 1 8 6 24 7 1
source: socialbakers october 2012
Orange Corporate page: 255 283 likers
Orange Corporate - Facebook
@orange: 24 604 followers
France Télécom-Orange va recruter 4 000 personnes en CDI en France dans les trois prochaines années
Orange Corporate - Twitter
Orange Corporate - top engaging posts
october 2012
october 2012
october 2012
UK +6%
vs sept 12
Poland+11%
vs sept 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 255 283Followers : 24 604
Orange DominicanaLikers : 293 064Followers : 71 585
source: socialbakers
Ready for the weekend ?
Orange RomaniaLikers : 256 940Followers : 458
Official launch of #EE on 30/10/12, offering the UK’s first superfast mobile #4G service
some rights reserved - cc 2012 orange.com
Social Media &
281
36
31
13
125
2
5 Pinit!16 comts
25
blog live orangevisits and popular articles
Twitter Orange account followers evolution
articles about #hubforum & #WF12
source: Google Analytics
visits/day
concours Paris Comics Expo : gagner des places
Women’s Forum : interview of Delphine Remy-Boutang
october 2012
101 articles 1043October
11th
visits
Twitter international telco level of engagement
october 2012source: Tweet level by Edelman source: Twitter counter
UK O2149 023 followers#1
FRA @Orange24 604 followers#3
FRA SFR_Groupe9 851 followers#4
UK Vodafone_Group12 377 followers#5
USA ATT163 952 followers#2
78,7
57,6
46,9
82,8
15000
20000
25000
31-Oct20-Oct10-Oct30-Sep20-Sep10-Sep31-Aug20-Aug10-Aug1-Aug
20 september
21 018followers
20 august
18 538followers
31 october
24 604followers
october 2012
1080 tweets 554 shares
interview of Broadcom
106 gplus
89,3
203 shares
in
8
3in
0
500
1000
1500
31-Oct20-Oct10-Oct1-Oct
@orange+46% vs aug 12
Orange event with TweetreachWomen’s Forum
total people reached* with the search «Women’s forum + Orange» : 199 519 for a total of 195 tweeterers**
split of tweet type over 2 weeks
regular tweets
@replies
retweets 61%35%
4%
top 5 twitterers over 195(based on the total number of impressions ***)
@DelphineRB
@Womens_Forum
@MryEmery
@jessicagauzi
@orange 781 152 impressions
85 893 impressions
49 378 impressions
48 371 impressions
62 611 impressions
source: Twitter counter october 2012
total impressions : 1 793 087
some rights reserved - cc 2012 orange.com
Social Media glossary
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Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...*reach is the total number of unique Twitter users
who received tweets
***each receipt of a tweet is called an impression**a tweeterer is a Twitter user