february 2012

Orange Group

Social Media

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Social Media

Orange Worldwide

SFR

Orange FR

Bouygues

Sosh

B&You

Orange Worldwide

Verizon

AT&T

O2 UK

Telmex

DT AG

Orange Corporate

145 079

163 432 163 432

20 796

49 507

361 996

1 911 931

2 115 613

Orange Dominicana

Orange Polska

Orange fan

Orange France

Orange Tunisie

Orange Corporate

Orange Worldwide

Amex

Microsoft

Air France

BNP Paribas

Orange Corporate

1 472 892

620 286

3 513 720

633 726

189 504

157 070

70 316

3 513 720 3 513 720

Orange Dominicana

Orange France

Orange fan

Orange Polska

Orange Tunisie

Orange Corporate

386 776

0,06%

0,09%

0,07%

0,04%

0,05%

0,01%

engagement rate* countries splitPoland:

+23% vs jan12Fan base for :

Orange Worldwide : 3,513,720 likers

brands pagesfan base& engagement rate

fan baseOrange Group pages

France

Other countries

international telco pages

some rights reserved - cc 2012 orange.com

+10,7%fans*

french telco pages

0,12%

0,03%

0,01%

0,43%

0,01%

0,05%

0,05%

0,21%

0,05%

324 722

386 776

344 672

474 032

180 618

Poland

United Kingdom

Tunisia

*feb 2012 vs jan 2012

United States

0,06%

0,14%

0,04%

0,04%

0,06%

+10%*

+5%*

+6%*

+22%*

+17%*

+11%*

source: socialbakers source: socialbakers source: facebook

source: socialbakers source: socialbakers source: socialbakers

Orange Group pages

feb 2012

*measures interactions vs total fan posts

@Orange page

feb 2012

feb 2012

engagement rate

fan base& engagement rate

feb 2012

engagement rate

0,04%

engagement rate

feb 2012

fan base& engagement rate

Fan base for Orange page : 163 432

27,7%

9,3%8,4%

41,1%

8,1%5,3%

2 391 111

163 432

0,04%

@orangeTwitter organic progression blog live orange

visits over februaryTwitter international telco Tweet level evolution

Orange event with Tweetreachtweetreach «CAN Orange 2012»

some rights reserved - cc 2012 orange.com

&Social Media

@orange :

UK O268 993 followers#1

FRA @Orange6 871followers#2

FRA SFR_Groupe6 774 followers#4

UK Vodafone_Group10 114 followers#5

USA ATT122 279 followers#3

source: Google Analytics

75 005tweets

93 articles writen196 articles posted

79,7

79,7

52,9

39,7

+21%

visits/day

@lemondefr

@BBCAfrica

@�facom_es

@RTLFrance

@lequipe

3000

4000

5000

6000

7000

8000

29-Feb20-Feb10-Feb31-Jan20-Jan10-Jan31-Dec20-Dec10-Dec1-Dec

14 shares

in90 shares

1051 tweets

24 coms

1381February

visits

75,5

regular tweets

@replies

retweets

feb 2012

feb 2012

0

666

1333

2000

25-Feb20-Feb15-Feb10-Feb5-Feb1-Feb

12th

feb 2012feb 2012

total people reached* with the searchfor the CAN Orange 2012 : 12 125 222

18 347 tweeterers**

***each receipt of a tweet is called an impression

*reach is the total number of unique Twitter users who received tweets

split of tweet typeover 3 weeks

source: Tweetreach

top 5 twitterers over 18 347 based on the impressions***

71%24%

5%

�nal soccer match#can2012

20 jan

5406followers

9 336 920 people reached

8 369 761 people reached

4 272 368 people reached

4 185 051 people reached

5 007 446 people reached

vs jan 11

10 dec

4194followers

31 dec

4586followers

source: Tweet level by Edelmansource: Twitter Counter

**a tweeterer is a Twitter user

10 feb

6017followers

#MWC2012

Social Media glossary

Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

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Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...