[en] orange social media dashboard - march 2012

march 2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com


Social Media &

Other countries

USA

Dominican Republic

Spain

France

UK41%

34%

4%

4%3%

13%

France

Other countries

Poland

UK

Tunisia

USA

26,5%

8,7%

8,6%

43,5%

7,4%5,4%

likers and followersOrange Group

Orange Worldwide likers

Orange TunisiaLikers : 390 576Followers : 16 744

Orange PolskaLikers : 538 068Followers : 455

Orange JordanLikers : 179 790Followers : 2 630

Orange FranceLikers : 402 428

Orange Worldwide followers

3 8 2 99 6 4 5 0 09 7 0

source: socialbakers march 2012

Orange page: 193 398 likers

Orange Corporate - Facebook

@orange: 7 858 followers

Orange commercialisera le nouvel iPad le 16 Mars http://oran.ge/Au2jPw #ipad #newipadl

Linkin Park will be at the Orange Warsaw Festival on June 9 at the Pepsi Arena during the first day of the festival. Enjoy ! :)

Orange Corporate - Twitter

Orange Corporate - engaging posts

march 2012

march 2012

march 2012

France:+23% vs fev 12

@orange+14% vs fev 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 193 398Followers : 7 858

Orange DominicanaLikers : 189 262Followers : 46 812

source: socialbakers


Social Media &

2328

26

235

blog live orangeblog live orangevisits over march

Twitter international telco engagement evolution

Orange event with Tweetreach

popular articles

tweetreach «#MWC12 and Orange»

march 2012source: Tweet level by Edelman

UK O271 938 followers#2

FRA @Orange7 858 followers#1

FRA SFR_Groupe7 234 followers#4

UK Vodafone_Group104 449 followers#5

USA ATT125 706 followers#3

77,6

81,8

58,7

39,7

75,5

boxing matchKlitschko vs Mormeck

source: Google Analytics

visits/day

march 2012

Klitschko vs Mormeck le compte à rebours a commencé !

Siedem aplikacji, które zrewolucjonizują Twoją wiosnę!les 7 appli qui vont révolutionner votre printemps !

TVcheckers, il faut voter ! Qui remportera les premiers trophées de la social TV en France ? C’est à vous de décider !

source: Google Analytics march 2012

157 shares239 shares585 tweets 15 comts27 gplus 2 Pinit!

in

113 articles

march 2012

total people reached* with the search«#mwc12 and Orange» : 953 603

558 tweeterers**

split of tweet typeover 5 days

source: Tweetreach

top 5 twitterers over 558 based on the impressions***

*reach is the total number of unique Twitter users who received tweets

***each receipt of a tweet is called an impression

**a tweeterer is a Twitter user

2848March

3rd

visits

1003tweets

0

600

1200

1800

2400

3000

30-Mar25-Mar20-Mar15-Mar10-Mar5-Mar1-Mar

@lesanto

@CNETNews

@thedroidguy

@ygourven

@orange 290 207 people reached

239 742 people reached



239 652 people reachedregular tweets

@replies

retweets 52%46%

2%


Social Media glossary

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You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )

You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)

Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...

[en] orange social media dashboard - march 2012

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