emerging forms of search (brightonseo 2016)
TRANSCRIPT
Emerging Forms of Search@TomAnthonySEO
Natrual lagnugae is raelly hrad
Ambient Search
3 Emerging Forms of Search
Faceted Search
Transactional Search
TrendTechnologyResearch
Ambient Search
Google Information Needs Study
Google asked 8 times a day:
What did you want to know recently?
Research
http://dis.tl/googleDIN
Google Information Needs Study
Google found:
1/3rd of potential searches are unfulfilled
Research
http://dis.tl/googleDIN
Home Assistant Appliances Technology
Home Assistant Appliances Technology
Open Source Alternatives Technology
Home Automation via Same Interface Technology
Device Sharing Research
http://dis.tl/device-sharing
• 1.1 times per day
• Usually phones
• 5% with strangers
People share devices:
More Devices: Smart Mirrors Technology
Smart User Identification
Google Zensei: Bioimpedance
http://dis.tl/google-zensei
Research
Ambient Interfaces (Soli & Glissando)
htt
p:/
/dis
.tl/
atap
-so
li
Research
Screens Everywhere: Magic Leap
htt
p:/
/dis
.tl/
Mag
ic-L
eap
-Dem
o
Research
Ambient Search
• Search devices will be ubiquitous - leading to more searches and new types of search.
• Personalisation will be ubiquitous - leading to increased reliance on it.
• Interfaces will improve - which will empower people to do more complex types of queries.
Faceted Search
eCommerce Searches - 2 Phases
1. Search on
Search Engine
3. Sort & Filter
Products on site
2. Move to a website
Direct Answers Trend
Conversational Search Technology
Hound: Faceted Search Example Technology
htt
p:/
/dis
.tl/
ho
un
dvi
d
Faceted Search is like Faceted Nav
Machine Learning Service Discovery Technology
http://viv.ai/
Machine Learning Service Discovery Technology
Faceted Search
• Search Engines will capture more of the funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling more and more of these searches.
Transactional Search
Amazon Echo: Voice Purchase Technology
htt
p:/
/dis
.tl/
ech
o-o
rder
Collapsed Funnel: Search & Checkout Trend
Viv: Conversational Commerce Technology
htt
p:/
/dis
.tl/
viv-
dem
o
Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder
Ambient + Faceted + Commerce
OK, Alexa. Buy the cheapest 5 star washing powder that will arrive
before Friday.
Technology
The Funnel Collapses
Search, Sort & Filter at the Search Engine
They they checkout there too…
Organic becomes like Google Shopping?
What I just told you…
• Search results increasingly presented ‘inside’ the SE.
• Conversions will also happen in-situ, especially with IPAs.
• Make an app now and start integrating into IPAs.
• Opportunity to leap-frog web-search competitors.
Dankeschön!@TomAnthonySEO
www.distilledodn.com
DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines.
Our new SEO A/B Testing platform is available.