brightonseo - david naylor 10th april 2015
TRANSCRIPT
The Future of SearchDavid Naylor
All information contained within this presentation is owned
by Bronco and cannot be reproduced without permission.
Overview
Mobile Update – April 21st
What does it mean for the Future?
Implications?
Implications?
Implications?
Responsive vs M.
Tracking Desktop & Mobile rankings
Desktop vs Mobile Rankings
Findings: 275 keywords215 (78%) match position37 (13.4%) better Mobile23 (8.6%) better Desktop
Information vs Ecommerce
This is what I think Google is looking at
What is App Indexing?App Indexing allows you to connect pages from your website with specific content within your smartphone app. This enables smartphone users who have your app installed to open it directly from relevant mobile search results on Google.
For example, imagine you run a recipe website and have an app that can also show your recipe. Thanks to the app indexing feature, when a Google searcher on a mobile device is shown one of your recipes as a search result, they will now be able to open that result directly in your app if they have it installed.
https://developers.google.com/app-indexing/webmasters/
How Well Does Your Site Convert?
How Well Does Your Site Convert?
How Well Does Your Site Convert?
Mobile Conversion
On average 5.8% conversionon mobile
Why?
Mobile Conversion
Websites that had user details stored or a Mobile payment provider excelled
How Do You Use Your Mobile?
In the last 2 weeks have you used your mobile phone to:
1. Check Social Media
3. Searched for Information2. Check or Send Email
4. Check Maps5. Make a Purchase, No App
6. Make a Purchase, With App7. Request Information / Enquire8. Played a Game9. Make an Outgoing Call10. Send a Text
Our Survey ResultsSurvey data gathered via Survey Monkey &
Google Surveys, 1161 participants
The Future for Mobile Search
Not just about Responsive
Other Triggers –Checkout methods?
Login Areas?Contact methods?
Future of Search
Agencies need to continue to evolve
Future of Search
Google said build a site for Users notSearch Engines
Future of Search Recap
