brightonseo effective visits like a sir
DESCRIPTION
BrightonSEO Effective Visits like a sirTRANSCRIPT
EFFECTIVE VISITSLike a Sir
TABLE OF CONTENT:
- What is a Predictable Vertical- What is a Non-Predictable Verticals?- Where the concept came from?- How to compare data?- Which Tools should You use?
6
PROTIP:In terms of traffic there are
two types of vertical. Predictable
& Non-Predictable.
#brightonseo
Effective Visits
Predictable Vertical
7
Winter
Spring
Summer
Autumn
Cheap holidays
Effective Visits
Predictable Vertical
8
Winter
Spring
Summer
Autumn
Winter tyre
Warm
Cold
Cheap holidays
9
PROTIP:For predictable vertical use
Year over Year (YoY) comparison aside of
Month over Month (MoM).
#brightonseo
10
2011 20122010
Cheap holidays
Effective VisitsHolidays – Predictable Vertical over years
11
2011 20122010
Winter Tyre
Effective VisitsTyre – Predictable Vertical over years
12
What about non-predictable verticals?
13
2011 20122010
iPhone
Effective VisitsMobile Handsets – Non-Predictable Vertical over years
Effective Visits
Predictable Vertical
14
Where does the concept came from?
Effective Visits
Predictable Vertical
15
The Fear of Bounce Rate
16
PROTIP Bounce Rate may increase
but will not cannibalize!
17
ORGANIC VISITS
18
Week #19 of 2013 (05-11 May 2013)
Week #19 of 2012 (06-12 May 2012)
Effective VisitsPulling Data
19
Effective VisitsPulling Data
20
Week #19 in 2012 Week #19 in 2012
-28%
13,4
10 9,674
Week #19 in 2013
21
Week #19 in 2012 Week #19 in 2012
-28%
Week #19 in 2012 Week #19 in 2013
13,4
10 9,674
+26%
-72%
Effective Visits = Visits – (Visits * BounceRate)
%difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100)
Week #19 in 2013
22
Effective VisitsBuild Custom Segment using Google Analytics
Effective Visits = Visits – (Visits * BounceRate)
23
ORGANIC VISITS (once again)
24
EFFECTIVE VISITS
25
Effective Visitsconclusions
Why to use Effective Visits:
- represents a real quality of traffic and its value;- reflects to On Page optimization;- reflects to Conversion Rate Optimization (CRO);- helps senior management to understand better SEO benefits
How to use Effective Visits: - explain how it works;- setup clear goals;- be brave and enjoy;
26
TOOLS
27
Brand Tracking
28
Keyword Research & Intelligence
29
Backlink Research
30
Traffic Tracking & Data Extraction
31
OnPage Optimization
32
Reporting
33
Thank you!
