brightonseo slides - jackson rawlings
TRANSCRIPT
Tapping into local culture for marketing campaignsJackson Rawlings
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“17 Reasons being a Mum is the hardest job in the world!”
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“17 Reasons finding the right nanny is the hardest thing in the world!”
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“17 Reasons your nanny will want you to have another child after this one – and why that’s the hardest thing in the world!”
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“You’ve just had a baby and you’ve got a lot of money so you should buy one of those expensive car seats because it will both protect your child and make you look good in front of your friends – and 16 other reasons why, logically, you ought to buy this product”
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“Content that hits the heart, beats content that hits the mind”
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Wide-net Stereotyping
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Local Culture Content
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Brightonians• Progressive
• Creative
• Digital-minded
(and arrogant?)
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Buzzsumo
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answerthepublic
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Ubersuggest
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“Content that hits the heart, not the mind”
@jacksonhraw
To recap:• Wide-net stereotyping is bad• Location-based stereotyping is good
(for content creation!)• Use tools like Buzzsumo and
Ubersuggest to cross-reference your stereotyping with fact
• It’s about content that hits the heart, not the mind
@jacksonhraw
THANKS FOR LISTENING
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