email marketing sydney business month

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www.kurtjohansen.com “How To Make Money With Email Without Spamming Your Customers” During this presentation you will learn: What is Email Marketing; What does the Spam Act say including 3 critical points to stay legal; The penalties for getting it wrong; 7 real benefits of email marketing; Email Marketing programs to consider for your business; How to write and format your emails; What to do if you need help.

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Page 1: Email Marketing Sydney Business Month

www.kurtjohansen.com

“How To Make Money With Email Without Spamming Your Customers”

During this presentation you will learn:

What is Email Marketing;

What does the Spam Act say including 3 critical points to stay legal;

The penalties for getting it wrong;

7 real benefits of email marketing;

Email Marketing programs to consider for your business;

How to write and format your emails;

What to do if you need help.

Page 2: Email Marketing Sydney Business Month

www.kurtjohansen.com

But First

Remember when your parents introduced you to a new food or recipe and your initial reaction may have been, “I don’t like it.” Even before

you had tasted it. Then what happened. Later in life it probably became one of your favourite foods.

It is important to take note, you are not your customer.

What this means is, stay open to the ideas you are being presented with and don’t say, “It wouldn’t work for me”.

.

Page 3: Email Marketing Sydney Business Month

www.kurtjohansen.com

So What Is Email Marketing ?

It’s using Email to …

Create immediate cash surges

Drive traffic to your website

Keep in touch with customers

Page 4: Email Marketing Sydney Business Month

www.kurtjohansen.com

So What Is Email Marketing ?

It’s sending out special sales campaigns to your customers

It’s marketing to non-customers to bring in additional profits you never had;

It’s the use of an email newsletter to drive traffic to your website.

It’s all about the list, the relationship you have with the list and the offer you are making to them.

Page 5: Email Marketing Sydney Business Month

www.kurtjohansen.com

What are you allowed to do ?

Page 6: Email Marketing Sydney Business Month

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Instant Messaging iM

EmailSMS

MMS

What does the Spam Act cover ?

Page 7: Email Marketing Sydney Business Month

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What does the Spam Act not cover ?

Letters

Flyers/Pamphlets

TelemarketingCalls

Internet Pop Ups

Non commercial messages void of links

Page 8: Email Marketing Sydney Business Month

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Jurisdiction

Page 9: Email Marketing Sydney Business Month

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Penalties

Up to $220,000 per day

Maximum $1.1 million

Other Court Action

Page 10: Email Marketing Sydney Business Month

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Purpose Of The Act

Unsolicited commercial messages

Preserve legitimate business messages

Encourage responsible usage

Page 11: Email Marketing Sydney Business Month

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3 Critical Points to Stay Legal

1. Consent

2. Identify

3. Unsubscribe

Page 12: Email Marketing Sydney Business Month

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Consent

1. Express

2. Inferred

Page 13: Email Marketing Sydney Business Month

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Express Consent

Examples:

Subscribers to a list;

Ticked a box to receive electronic messages;

The addressee has requested material over the phone.

Page 14: Email Marketing Sydney Business Month

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Inferred Consent

Examples:

Previous client and you have their electronic address;

Purchase of goods or services and provided electronic address;

Online registration for product information.

Page 15: Email Marketing Sydney Business Month

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Inferred Consent

Further Examples:

Conspicuously published email addresses

A business card has been offered or supplied

(you can send them messages pertaining to their business)

Page 16: Email Marketing Sydney Business Month

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Inferred Consent

Further Examples:ShareholdersMagazine or newspaper subscribers;Registered users of on-line services;Subscribers to information or advisory services;Financial members of a club;Contractors;Professional association members.

Page 17: Email Marketing Sydney Business Month

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Inferred Consent

CARE – May not be in place:

One-off purchases like:

Movie ticket purchase;Retail store;Restaurant.

(Where the person has not freely given their electronic address.)

Page 18: Email Marketing Sydney Business Month

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Identify

Page 19: Email Marketing Sydney Business Month

Company Name

Contact Details

www.kurtjohansen.com

Identify

Page 20: Email Marketing Sydney Business Month

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Identify

Electronic Letters

Quotes

Invoices

Valid for 30 days

Page 21: Email Marketing Sydney Business Month

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Unsubscribe

Clear

Easy To Use

Within 5 Working Days

Page 22: Email Marketing Sydney Business Month

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The 7 Real Benefits Of Email Marketing?

Increases Sales

Reduces Marketing Costs

Builds Customer Loyalty

Shortens Sales Cycles

Generates Referrals

Saves Time via Automation

Maximises Branding Penetration

Page 23: Email Marketing Sydney Business Month

www.kurtjohansen.com

How To Perform Email Marketing?

Use a fully automated system to manage your list of existing customers and clients;

One which can collect additional names automatically, which can build, segment and manage, your entire database easily;

Page 24: Email Marketing Sydney Business Month

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How To Perform Email Marketing?

Page 25: Email Marketing Sydney Business Month

Use a professional email sending platform.

www.kurtjohansen.com

How To Send Your Email

Page 26: Email Marketing Sydney Business Month

The program I use and recommend

www.kurtjohansen.com

How To Send Your Email

www.smartemail.com.au/kurt

Page 27: Email Marketing Sydney Business Month

www.kurtjohansen.com

How To Perform Email Marketing

Once you have the system you can:Send out personalised emails to your customers – Track who reads them - and what they are interested in – real-time statistics;Send out newsletters;Send out special offers;Send out customer surveys;Send out event registrations;Send out targeted offers to segmented sub-lists.

Page 28: Email Marketing Sydney Business Month

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Main List

Fish Lovers

GarfishLovers

WhitingLovers

Hamburger Lovers

Vegetarian Burgers

How To Perform Email Marketing

Page 29: Email Marketing Sydney Business Month

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After software comes strategy.

It is essential an effective email marketing strategy is put into place. Some questions to ask yourself are:

1.What do I wish to achieve from this campaign?

2.Which clients do I wish to target?

3.Will I send a series of emails or a newsletter?

4.What regularity is deemed appropriate for follow-up contact?

5.How will I know my campaign has been a success?

Page 30: Email Marketing Sydney Business Month

www.kurtjohansen.com

After software comes strategy.

Page 31: Email Marketing Sydney Business Month

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Where To From Here ?

Kindle Books available at: www.kurtjohansen.com

http://www.amazon.com/dp/B00AXXH5TI http://www.amazon.com/dp/B00AVZZKZE http://www.amazon.com/dp/B00AY6105Y

Page 32: Email Marketing Sydney Business Month

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Where To From Here ?

Help available at: www.kurtjohansen.com

Simply click on to the ‘Contact Kurt’ tab and leave a message.