marketing automation · automate your after stay communication. email automation marketing sent an...

27
Marketing Automation for the Smart Hotel

Upload: others

Post on 28-May-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Marketing Automation

for the Smart Hotel

Page 2: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your procedures

Spend

more

stay

happy

come

back

Page 3: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your Guest profiling

Page 4: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Tiered WiFi Guest access

Page 5: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

50 rooms -1 Season -5.000 unique user profiles (unique visitors)it includes: number of visitors, gender, age, number of visits, type of device, existing/new customer, login method, data usage, etc…

Page 6: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

season with zoottle

15.000

emailsseason without zoottle

1.300

emails

Page 7: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

100Reservations

(200 Guests)

Page 8: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking
Page 9: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your up-sales

Page 10: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Zoottle CampaignsAldemarachieved 10x couvert increase on lobster theme nights in 2017

Page 11: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking
Page 12: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

25 < men < 55 35 < women interesting in extreme sport

Page 13: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your guest’s feedback

Page 14: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

NPS surveys

55% response rate on reservations

Page 15: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your online ratings

Page 16: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

real time satisfaction surveybased on NPS

if the responder is a

Promoterwe ask for a

TripAdvisor review

if the responder is a

Detractor we send an alert

to the reception in order to

make the guest happy

Page 17: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking
Page 18: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

1 season

873 Facebook Check-ins

221,742 FB impression

Page 19: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

for every FB check-in after 24h

there is a notification for FB review

Page 20: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Automate your after stay communication

Page 21: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Email Automation Marketing

Sent an email

offer on guest’s birthday

Sent an email

6 month after

their check out

Sent an email

for early booking

based on: No of visit, day of last visit, gender, age, etc

Page 22: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Remarketing on Facebook

to your quest form the previews seasons

Page 23: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Personal Data requires GDPR compliancy

Page 24: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

some of our clients

Page 26: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

plug & play

leverage existing infrastructure

Page 27: Marketing Automation · Automate your after stay communication. Email Automation Marketing Sent an email offer on guest’s birthday Sent an email 6 month after ... for early booking

Internet wifi

connect it to the Internet with Ethernet

ADSL or VDSL or what ever

wifi

swit

ch

wifi