Elaine “Lia” Bolden Data Dissemination Specialist

Lia Bolden has over 15 years with the US Census

Bureau. She is currently serving as a Data

Dissemination Specialist with the Customer Liaison

Marketing Services Office where she has conducted

hundreds of data centric workshops to the public

including Federal, State and local Governments,

educational institutions, community agencies and business groups.

She has an extensive background in community initiatives with the

Census Bureau, serving as a team leader in the Partnership and Data Services

programs in 2000 and 2010 Census. During the interim years, Lia was a Co-

Managing Partner of a consulting firm specializing in providing planning,

training and project management services to local communities and

organizations engaged in community/ economic development. Lia's

workshops are engaging and bring a spark of light to the world of statistics.

Your Business by the Numbers

Lia Bolden Data Dissemination Specialist

U.S. Census Bureau

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Agenda • Uses of Census Data for Businesses

• Economic Programs (Terms & Overview)

• NAICS Overview

• ACS & Census Geography

• Census Business Builder

• Questions

• Go on-line to census.gov

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What does the Census Bureau do? Decennial Census

Every 10 years, Counts Residents

American Community Survey (ACS)

Annual Social, Economic and

Housing data

Other Surveys and Censuses

Current Population Survey (CPS)

National Crime and Victimization Survey (NCVS)

Health Interview Survey (HIS)

Consumer Expenditure Survey (CE)

Population Estimates

Economic Census

Census of Governments

Periodical Surveys

American Housing Survey (2015)

http://www.census.gov/programs-surveys/surveys-programs.html

Uses of Census Data for Business:

• Create a Business Plan

• Compare Industries

• Identify New Markets

• Determine trends by industry

• Understand the socioeconomic characteristics of the community served.

• Analyze ranking and growth rates of an industry

• Determine market potentials

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Economic Programs

Key Economic Census Terms

• NAICS (North American Industry Classification System)

– Standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy

• Economic Census (years ending in 2 and 7)

– U.S. Government's official five-year measure of American business and the economy. It is conducted by the U.S. Census Bureau, and response is required by law.

• U.S. Code Title 13 and 26 – Protects business privacy

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NAICS Codes

Getting Started: Learning Your Industry

NAICS Codes • North American Industry Classification System

– Launched in 1997 as part of NAFTA

– Codes are updated every 5 years

– Hierarchical

Level Code Examples

Sector 45 Retail Trade

Sub-Sector 451 Sporting Goods, Hobby, Book, and Music Stores

Industry Group 4511 Sporting Goods, Hobby, and Musical Instrument Stores

Industry 45112 Hobby, Toy, and Game Stores

U.S. Industry 451120 Hobby, Toy, and Game Stores

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Industry Changes for 2012

• New and emerging industries – Breakout of solar, wind, geothermal, and

biomass electric power generation from All Other Electric Power Generation (NAICS 221119)

• Consolidations due to decrease in number of companies due to: – General industry decline – Company consolidation (mergers and

acquisitions)

• Changes to (and consolidation of ) existing industries due to market change

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More Information

• NAICS web site (http://www.census.gov/eos/www/naics/)

– Industry definitions and Concordance tables

– Relationships to other systems

– Federal Register Notices

Census Economic Data

• Monthly and Quarterly Data – Leading Economic Indicators,

like the M3 and Monthly Retail Sales

• Annual Data – Annual Survey of Manufactures

– County Business Patterns

• The Economic Census and Related Programs

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Economic Programs - How are They Different?

Monthly/Quarterly

example:

M3

Annual

example:

County Business

Patterns

Every 5 Years

Economic

Census

collection Sample survey Various data sources Census

industries

Selected

example:

NAICS 3121 – Beverage

Manufacturing

2- thru 6-digit NAICS

example:

NAICS 312120 – Breweries

2- thru 6-digit NAICS

example:

NAICS 312120 –

Breweries

geographies US Only* US, State, Metro Area,

County, ZIP Code All* Geographies

data variables Shipments,

Inventories, & Orders

Number of

businesses,

employment, payroll 200+

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(Paper and/or electronic reporting options for all* econ programs)

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“Employment” Economic Data

• Collected from households vs businesses – American Community Survey (ACS) – Households for Primary

Job • Detailed data by Occupation

• Limited data by Industry

• Data primarily published by residence

– Economic Programs – Businesses for All Jobs • No data by Occupation

• Detailed data by Industry

• Data only published by business location

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Statistics About Governments • Main purposes

– Provide economic statistics about governments at the federal, state, and

local area levels (public-sector counterpart to Census private sector data)

• Response is voluntary

• Virtually no confidentiality restriction

• Core Programs Content

– Organization and Structure – Governments by type

– Government Employment - Full-time employees, Full-time gross payroll, Part-time

employees, Part-time gross payroll, Computed FTE

– Government Finances - Revenue by type, Expenditure by character object & function, Debt

term, Cash and Securities by type of holding

• See http://www.census.gov/govs/index.html for more information

International Trade

• Main purposes

– Provide economic statistics about U.S. exports and imports at the national, state, and port levels

– Data also published by Commodity Classification

– Also responsible for issuing export regulations from the U.S.

• Monthly and annual data

• See census.gov/foreign-trade/data/index.html

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100

200

300

400

500

600

700

Nov2010

Nov2011

Nov2012

Nov2013

Nov2014

Nov2015

Mill

ion

s

U.S. Beer Exports

Value in U.S. Dollars

Quantity in liters

020,000,00040,000,00060,000,00080,000,000

100,000,000120,000,000140,000,000160,000,000180,000,000

U.S

. D

olla

rs

Top 10 Exporting Countries: 2015

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Census-Related Programs

• Commodity Flow Survey (CFS) - Selected national- and finer-level data on

the movement of products across the U.S. by mode of transportation (plus

other breakouts). (http://www.census.gov/econ/cfs/)

• Economic Census of Island Areas – Selected industry, product, and other

data for American Samoa, Guam, the Northern Mariana Islands, Puerto

Rico, and the U.S. Virgin Islands. (https://www.census.gov/programs-

surveys/economic-census/about/island-areas.html)

• Survey of Business Owners (SBO) – Selected national- and finer-level

industry data for women- and minority-owned businesses and the

characteristics of all businesses and their owners. (https://www.census.gov/programs-surveys/sbo.html)

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ACS & Census Geography

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American Community Survey

An ongoing monthly survey

sent to 3.5 million addresses

• Data collection through four

modes: Internet, Mail, Telephone,

Personal Visit

Annually produces 1-year and

5-year period datasets:

• Detailed population and housing

estimates previously collected on

the decennial long form

• Critical information on small areas

and small population groups

• Over 11 billion estimates for over

35,000 communities

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Selected Census Geographic Concepts—Statistical Areas

• Regions

• Divisions

• Census Designated Places

• Census County Divisions

• Public Use Microdata Areas (PUMA)

• ZIP Code Tabulation Areas (ZCTAs)

• Census Tracts

• Block Groups

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Census Geography Hierarchy

• 1,200 to 8,000 population (optimum 4,000)

• 480 to 3,200 housing units

• 600 to 3,000

population

• 240 to 1,200

housing units

Central axis describes

a nesting relationship

• Cities and towns -- incorporated

• Census Designated Places (CDPs):

- - Unincorporated; no size threshold

- - Separate and distinct from city/town

- - Redefined each census Blocks are not defined by population

and are the smallest geographic level

at which data are ever released

(Decennial Census, not the ACS)

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Census Business Builder

Census Business Builder Guiding Principles

• Easy to use

• Customer focused

• Census data and more

• Leverage existing Census investments and current technologies

• Free access to tool and data

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CBB: DATA SOURCES New in version 2.2 • Agriculture data, International Trade data, expanded Consumer Spending data

2011-2015 American Community Survey 5-year Estimates • Demographic Characteristics, Socioeconomic Characteristics, Housing Characteristics

2012 Economic Census • Number of Employer Establishments; Employment; Annual Payroll; Sales, Shipments, Receipts, Revenue, Work Done

2014 County Business Patterns • Number of Employer Establishments, Employment, Annual Payroll

2014 Nonemployer Statistics • Number of Nonemployer Establishments, Total Revenue

2015 Consumer Spending Data • Spending on: Dining Out, Entertainment/Recreation, Financial Services, Health Care, Household Services, Housing, Personal Care, Transportation, and Travel

2012 Survey of Business Owners Data (RAE Only) • Information on selected economic and demographic characteristics for businesses and business owners by gender, ethnicity, race, and veteran status.

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Census Business Builder Small Business Edition

Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market.

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Census Business Builder Regional Analyst Edition

Regional Analyst Edition allows organizations to easily navigate & use key demographic and economic data to help guide their research into their region by county or city/town.

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• QuickFacts

―Data from CBP, Non-employers, SBO, EC, & Building

Permits

• Interactive Map – Census Explorer

―Data from CBP and Pop Estimates

• American FactFinder

―Data from Pop Estimates, Demo and Housing, EC,

Annual Econ Surveys, Census of Gov’ts

Other Econ Data Tools

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Summary

• The Census Bureau is not just the Decennial Census! We provide a wealth of business data that can help users understand their local economy

• The largest program is the Economic Census, which provides the most detailed data

• Lots of changes coming for 2017 EC

• Various tools to access the data

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Continue the Conversation @uscensusbureau facebook.com/uscensusbureau @uscensusbureau

youtube.com/user/uscensusbureau Source us: “U.S. Census Bureau’s American Community Survey” YYYY-YYYY American Community Survey 1//5-year estimates/statistics/data release • 2015 American Community Survey 1-year estimates • 2011-2015 American Community Survey 5-year estimates

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Resources: Need Assistance? U.S. Census Bureau

Data Dissemination Specialist

Heidi Crawford

(202) 774-4445

heidi.r.crawford@census.gov

Lia Bolden

Elaine.lia.bolden@census.gov

Toll-free number: 1-844-ASK-DATA

(1-844-275-3282)

For general questions:

census.askdata@census.gov

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Questions?