e retailing
TRANSCRIPT
E-Retailing
By Man
ish
Manghnan
i
Traditional Retailing
Retailing is the process of selling products or services to consumers for
their non-business use.
Product satisfaction and value satisfaction is essential.
What is e-retailing
Shopping through the Internet and other media forms.
Anything anywhere at the click of a button.
Anything anywhere refers to products and services
Commonly known as e-tailing, electronic retailing.
E-retailing
E-retailing is B2c(business to customers)business model that executes a transaction between businessman and final customer
Subset of e-commerce
e-tailersRetailers who sell over the Internet
Electronic Retailing Size and Growth of the B2C Market
Reported amounts of online sales deviate substantially based on how the numbers are derived
Annual online 2004 sales were estimated to be over $70 billion
The average online shopper spent over $350 per quarter
Forrester Research estimates that e-tailing will reach $316 billion by 2010
PROCESS
1. Online visitor of the site Pick up the items to be purchased.
1. Confirming / finalizing Item list selected and checkout.
1. Enter the credit / debit card / Pay Pal information
Make the payment.
4. User payment information Checked via payment gateway.
4. The payment will be credited to retailer account Order confirmation is shown to the visitor along with
order details and shipping information.
4. The visitor will be able to track their order status SMS / email update will be frequently sent to visitor
on the product or service delivery.
Uses
Web Store Front-- Online Catalog Manage online product listing pages, categories and pricing.
Business Intelligence- AnalyticsHelps understand each step taken by potential customerHelps in increasing revenues and customer
satisfaction
What to sell online
Products that are Unique and can sell cheaper
Products that require consumer research
Items that are hard to find (i.e., collectibles and specialty items)
Products that appeal to tech-savvy users
What to sell online Computer
hardware and software
Consumer electronics
Office supplies Sporting goods Books and music
Toys Health and beauty Apparel and
clothing Jewelry Cars Services Others
Elements of e-retailing
Combining new technologies with elements of traditional stores and direct mail models
Using new technologies to replace these elements
e-mail messages for communication
Transactions on on-line catalogues can replace printed catalogues
AIDA in e-retailing
AIDA is a direct mail marketing acronym
Attention - grab the visitor’s attention
Interest - pique their interest in your product or site
Desire - build desire for the product
Action - Get them to follow a call to action
Marketing Mix for e-retailing
The 4 C’s used in e-retailing are
Convenience to the customer (Place)
Customer value and Benefits (Products)
Cost to Consumer (Price)
Communication (Promotion)
Consumer Value Management
Consumer
Enthusiasm
Category Management
Supply Chain
Mgt.
Strategies in e-retail
Profitable Growth
Efficiency
Customer value management is essential in every retail operations.
Characteristics of an e-retailer
Hard work
Entrepreneurial spirit
Careful business planning and willing to take risks
Need for achievement
Self-confidence and passion for the business
A little luck
Successful e-retailers across the World
Amazon – www.amazon.com – Books
Dell – www.dell.com - Computer hardware
Marks and Spencer – www.marksandspencer.com – Clothing, gifts
Boots – www.wellbeing.com – High street Boots
Do’s in e-retailing
Make it easy to buy
Provide Good service and aftercare
Membership incentives
Human communication, chat rooms and bulletin boards
Make e-shopping an enjoyable experience
Don’ts in e-retailing
Providing your best page at the last
Usage of too many graphics
Leaving no white space in the page
Having too many sequential clicks
Usage of too much long winded wordings.
BooksBooksKindleTextbooksMagazines & NewspapersMovies, Music &
GamesMovies & TVBlu-rayVideo On DemandMusicMP3 DownloadsMusical InstrumentsVideo GamesDigital DownloadsKindleVideo On DemandMP3 DownloadsAmazon Shorts
Computers & OfficeComputers & AccessoriesSoftwarePC GamesComputer ComponentsOffice Products & SuppliesElectronicsAudio, TV & Home TheaterCamera, Photo & VideoCell Phones & ServiceMP3 & Media PlayersCar Electronics & GPSVideo GamesHome AppliancesMusical InstrumentsKindleAll ElectronicsHome & GardenKitchen & DiningFurniture & DécorBedding & BathHome AppliancesVacuums & StorageHome ImprovementPatio, Lawn & GardenPet SuppliesSewing, Craft & Hobby
Grocery, Health & Beauty
GroceryNatural & OrganicGourmet FoodHealth & Personal CareBeautyToys, Kids & BabyToys & GamesBabyApparel (Kids & Baby)BooksMoviesMusicVideo GamesSoftwareApparel, Shoes &
JewelryApparel & AccessoriesShoesJewelryWatches
Sports & OutdoorsExercise & FitnessCamping & HikingAction SportsTeam SportsCyclingGolfFan GearAll Sports & OutdoorsTools, Auto &
IndustrialPower & Hand ToolsOutdoor Power EquipmentHome ImprovementLighting & ElectricalPlumbing FixturesAutomotiveMotorcycle & ATVIndustrial & Scientific
Benefits of e-retail to a sellerIncreased sales opportunities and decreased transaction costs
Ability to operate 24/7
Ability to reach narrow market segments
Increased speed and accuracy of information exchange
Ability to maintain strong customer relationships
Benefits of e-retail to a Buyer
Wider product availability
wider buying options
Ability to shop 24/7 and easy comparison shopping
Quick delivery of digital products
Ability to create a one-on-one relationship
Merits of e-retailing
1. Convenience and Wider choice
2. Better value and a Unique gifting opportunity
3. Saves time and strain
4. Know customer preferences
NEWS Franchise India opens new horizon for e-retail
business at the Indian e-retail congress 2013.
E-commerce is a new dimension for Indian Inc.
Franchise India releases E-Retail report: says E-Commerce will grow to Rs. 7200 Cr by 2015.
Conclusion Customers keep coming back only if earlier shopping
experiences have been pleasant and successful.
In this intricate business world, the e-retailing will become tremendous business strategic concept.
Most profitable method of business process in coming decade to the textile and garment industries.
THANK YOU
Query and Suggestion ?