E-Retailing: The Present and The Future

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• Retailing comes at the end of marketing channel .

• Word “Retail” has been derived from the French word Retailer

• Means “to cut a piece” or to break bulk”• High-intensity competition industry and

second largest globally.

Basics of Retailing

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• World’s largest private sector contributing 8% of the GDP (global) and 14% of our GDP.

• Employ one sixth of labor force.• India's retail market is estimated at $470 billion in 2011

and is expected to grow to $675 bn by 2016 and $850 n by 2020

• Second largest sector which provides employment to more number of persons.

• India is classified in to the fifth most attractive retail destination and second among the countries in Asia with 1.2 billion people

Why Retail Management

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• This is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser

• 2008 census ,about 3.6 percent of all retail sales were occurring online.

• Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore ($11.8 billion) in 2015.

E- Retailing

• India has an internet user base of about 137 million as of June 2012 (Hindustan Times, 31 December 2012).

• Demographic Dividend • The number of mobile internet users is going to

reach 155 million in India by the end of March 2014, and 185 million by June 2014 by the Internet & Mobile Association Of India (IAMAI)

• Socio economic profile of Indian Consumer is changing.

Why E-Retailing in India

• B 2 C• C 2 C

Types of E-Retail Formats

• Service Retailing• Product Retailing• Food Retailing

Types of E-Retail Formats

• Touch and feel factor• Clutter • Customize communication for every customer• Fear • On time delivery

E-Retailing: Challenges

• Interactive media• Mobile commerce

E-Retailing: Current Trends

• Face book Display advertisement on the basis of your

browser search history •

Interactive Media: Facebook

• Shoppers Stop Engaging Via #sstweetstore• So if your stars are aligned perfectly today,

start tweeting with the hashtag #sstweetstore and who knows if your tweet is on the lucky time, you could win surprises

Interactive Media: Twitter

• Blogs • Customer forum• Comparative sites

Interactive Media: Blogs

• A barcode is a machine-readable optical label that contains information about the item to which it is attached it contains

• Product details• Contact details• Offer details• Event details• Competition details• A coupon• Twitter, Face book, MySpace IDs• A link to your YouTube video

QR Codes

• Augmented Reality Technologies/Google glass• Google Glass is a wearable computer with

an optical head-mounted display (OHMD)• Mobile app’s and QR code• Speed up Delivery: Amazon.com delivery

through drone

E-Retailing: Emerging Trends

Virtual Stores

Ray ban Virtual Mirror

• Mobiles App’s• eBay’s Fashion allows consumers to try on clothing

virtually

• Amazon’s Flow app lets shoppers point a Smartphone camera at a book or DVD to see Amazon’s price and customer reviews.

• Buying ,Compare the price and find out the most economical price

Emerging Trends: Mobile app’s

• Quick delivery (amazon futuristic plan to delivery through drone)

• Cognitive search history can replace browser search history

• Distinction between Physical Buying and virtual buying will end.

• Customized product and services

Future of E-Retailing