dissertation report on e-tailing/electronic retailing

7/23/2019 Dissertation Report on e-tailing/electronic retailing

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5

CFERXI\ 5? KJX\AHYCXKAJ

5*5 Ry|rasi an xfi Sxyh{

Xfi k`ìhkexi ry|rasi an xfi |isie|cf sxyh{ ks xa hixi|`kji fa} Kjhkej

cajsyì|s ri|cik~i ixekgkjm a| igicx|ajkc |ixekgkjm ejh fa} xfks ennicxs xfik| kjxijxkaj an

ry|cfesi }kxfkj xfi Kjxi|jix sfarrkjm ij~k|ajìjx* Xfi r|kè|{ |isie|cf }aygh figr?

5+ Xa yjhi|sxejh xfi ri|cirxkajs cajsyì|s fe~i xa}e|hs ry|cfesi an |ixekg r|ahycxs

xf|aymf kjxi|jix sfarrkjm4 ejh


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Hexe Ecuykskxkaj

Xfi hexe caggicxih na| e |isie|cf sxyh{ e|i cexima|kzih kjxa r|kè|{ ejh sicajhe|{

hexe* Sicajhe|{ hexe na| xfi sxyh{ }es caggicxih l{ |ini||kjm xfi r|i~kays |igi~ejx

|isie|cf }a|d an axfi| eyxfa|s kj kjxi|jix sfarrkjm ejh cajsyì| exxkxyhis ejh

ri|cirxkajs* Xfi sicajhe|{ hexe figrih kj hi~igarkjm ej err|aecf xa xfi sxyh{'

khijxkn{kjm |igi~ejx di{ ~e|kelgis ejh egsa na|`ygexi xfi |isie|cf uyisxkajs xfex }i|i

jiihih xa li ejs}i|ih xa synnkci ay| aloicxk~i an xfi sxyh{*

R|kè|{ hexe }aygh li caggicxih l{ yskjm xfi sy|~i{ ìxfah an hexe caggicxkaj'

}fi|ikj e na|èg uyisxkajjek|i ca`r|kskjm an uyisxkajs }kxf ~e|kays scegis }i|i

eh`kjksxi|ih xa xfi sigicxih |israjhijxs xf|aymf ièkgs ejh ri|sajeg sy|~i{s*

3*= Kjsx|yìjxs Ysih

Es hisc|klih ela~i ay| |isie|cf kjsx|yìjx }es e na|èg uyisxkajjek|i }es six an

uyisxkajs }kxf e r|ie||ejmih a|hi|* Xfi uyisxkajs }i|i na|`ygexih diirkjm kj `kjh xfi


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59

x{ri an |israjhijxs ejh xfi aloicxk~i an xfi sxyh{* Xfi na|èx an xfi uyisxkajjek|i }es

hk~khih kjxa < re|xs?

5* Miji|eg kjna|èxkaj &cajsyì| hiàm|erfkcs+ &U5 xa U8+*


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5>

CFERXI\ 8? HEXE EJEG[SKS EJH NKJHKJMS

8*5 \i~ki} an @ixfahagam{

E cegcygexih caj~ijkijx se`rgi }es eh`kjksxi|ih e uyisxkajjek|i lesih aj xfi

uyisxkajs |ime|hkjm xfi ri|cirxkajs an ixekgkjm ejh xfi |israjsi caggicxih }es ejeg{zih

xf|aymf SRSS i`rga{kjm e r|ihixi|`kjih six an sxexksxkceg xisxs* Xfi ejeg{sks }es haji

xa hixi|`kji fa} Kjhkej cajsyì|s ri|cik~i ixekgkjm a| igicx|ajkc |ixekgkjm ejh fa}

xfks ennicxs xfik| kjxijxkaj an ry|cfesi }kxfkj xfi Kjxi|jix sfarrkjm ij~k|ajìjx*

8*< Sxexksxkceg \isygxs

8*' }fkcf ks m|iexi| xfej xfi arxkèg

eccirxelgi gk`kx an 2*=* Sa kx }es kjni||ih xfex xfi scegi ca||icxg{ ìesy|is xfi ry|rasi an

xfi sxyh{*

Cesi R|acisskjm Sy`è|{

J )

Cesis êgkh 5== 522*2

Ivcgyhihe

2 2

Xaxeg 5== 522*2

e* Gksx}ksi higixkaj lesih aj egg ~e|kelgis kj xfi

r|acihy|i*

\igkelkgkx{ Sxexksxkcs

C|ajlecf-s

Egrfe J an Kxi`s

*;2> 59

Xelgi 3? \igkelkgkx{ xisx


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5=

8* uyisxkajjek|is eh`kjksxi|ih' 5== uyisxkajjek|is }i|i caggicxih lecd

&\israjsi |exi 0 ;2*3)+*

Xfi hexe caggicxih sfa}ih

xfex ay| |israjhijxs }i|i

ha`kjexih l{ ègis

ca`r|kskjm an 63*29) ejh

|isx likjm niègis

ca`r|kskjm an 5>*;9)*

Nkmy|i 8? \israjhijxs

Mijhi| R|ankgi

Xfi àsx r|a`kjijx emi

hirkcxih l{ xfi se`rgi }es

lix}iij


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56

Es ri| xfi hexe

caggicxih xfi faysifagh

kjcaì an àsx

|israjhijxs negg kj xfi

|ejmi an \s* 8'22'225 xa

\s* 52'22'222'

cajsksxkjm an 92*69)*

Nkmy|i >? \israjhijxs

Kjcaì R|ankgi

Es ri| xfi hexe

caggicxih xfi sege|kih

&99*3=)+ cajsksxih

àsx an xfi |israjhijxs

nagga}ih l{ sxyhijxs

&33*33)+' lyskjiss!sign

i`rga{ih &=*;5)+ ejh

yji`rga{ih!faìèdi

|s &3*3;)+*

Nkmy|i =? \israjhijxs

Accyrexkaj R|ankgi


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23/41

52

xkìs@a|i xfej 52

xkìs

A~i| xfi resx 5 {ie|fa} `ycf fe~i {aysie|cfih elayxr|ahycxs a~i| xfi

kjxi|jix1

Ji~i| 58 2 2 2 58

5 9 xkìs 52 xkìs 2 >8

Xaxeg 36 >= 38 36 5==

Xelgi 6? C|assXel sie|cf/ry|cfesi

Nkmy|i 5


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*;8; 5=8

e* R|ihkcxa|s? &Cajsxejx+' X|ejsecxkajs `ehi a~i| kjxi|jix sxa|is e|i sicy|i' K e` ca`na|xelgi

}kxf sfarrkjm a~i| kjxi|jix' Kjxi|jix sxa|is fe~i maah |iryxexkaj' Kjxi|jix sfarrkjm ks fessgin|ii

l* Hirijhijx ^e|kelgi? Ha {ay kjxijh xa ry|cfesi n|a` kjxi|jix sxa|is kj nyxy|i1

Xelgi 5


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8*


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? EJAÊ xelgi an ri|cik~ih sackeg kjngyijci àhig

Xfi |im|isskaj ejeg{sks sfa}ih xfex xfi ca`ryxih r~egyi &2*553+ ks à|i xfejxfi skmjknkcejci gi~ig an 2*29' sa kx }es kjni||ih xfex xfi jygg f{raxfisks ks eccirxih ejh

xfi egxi|jexi f{raxfisks &F5h+ }es |ioicxih* Xfys xfi|i ks e jimexk~i kjngyijci an sackeg

necxa| aj xfi kjxijxkaj xa sfar ajgkji*


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32

8*


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35

Ri|sajeg necxa|s &kjcaì . accyrexkaj+ raskxk~ig{ ennicx xfi kjxijxkaj xa sfar

ajgkji }fkgi cysxaì|s emi jimexk~ig{ ennicxs xfi kjxijxkaj*

Xfi|i ks r|ara|xkajeg |igexkajsfkr lix}iij xfi sie|cf ejh ry|cfesi an r|ahycxs

a~i| xfi kjxi|jix* Xfi à|i xfi ivxijx an sie|cf xfi à|i ks xfi ivxijx an ry|cfesi*

Sk`kge|g{ xfi à|i fay|s e ri|saj ysis xfi kjxi|jix xfi à|i ks xfi r|alelkgkx{ an

~kskxkjm kjxi|jix sfarrkjm }ilskxis*

Hisrkxi xfi |ksi an igicx|ajkc |ixekg riargi sxkgg xfkjd xfex rf{skceg |ixekgkjm ks à|i

erriegkjm xfej ajgkji |ixekgkjm*


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3

\INI\IJCIS

5+ Re|kdf' He|sfej &+ R|ankgkjm kjxi|jix sfarri|s? e sxyh{ an ivricxih eharxkaj an

ajgkji sfarrkjm kj Kjhke' KK@L @ejemi`ijx \i~ki}* T\ix|ki~ih n|a` ILSCAfasx

|isie|cf hexelesi aj 5=xf Acxali|


37/41

3=

=+ Sfi|mkgg' My|~kjhi| S ejh Cfij' _fealkj &


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36

Ixekgkjm)Hici`li| 66* T\ix|ki~ih n|a` fxxr?!!}}}*koe|*gkx*ez!rhn!55!

xf Oejye|{


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3;

5;+ \isie|cf aj Kjhke &


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82

ERRIJHKV

Uyisxkajjek|i

]i e|i cajhycxkjm e sy|~i{ elayx kjxi|jix sfarrkjm ejh }aygh gkdi xa dja} {ay|

~ki}s ejh arkjkajs* ]aygh {ay `kjh srijhkjm e ni} `kjyxis figrkjm ys l{ca`rgixkjm xfks uyisxkajjek|i1 Egg |israjsis }kgg li dirx cajnkhijxkeg*

U5* E|i {ay***1

@egi *************************************Ni`egi **********************************

U


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85

X|ejsecxkajs èhi a~i| kjxi|jix sxa|is e|isicy|i

Kjxi|jix sxa|is r|a~khi ri|sajegkzih r|ahycxs

Kjxi|jix sxa|is r|a~khi xkìg{ higk~i|{ ana|hi|s

Kjxi|jix sxa|is x|yg{ yjhi|sxejh gexisx x|ijhsKjxi|jix sxa|is r|a~khi |irgeciìjx arxkajs

Kjxi|jix sfarrkjm ks ~egyi na| àji{

Kjxi|jix sxa|is igi~exi xfi x|ehkxkajeg sfarrkjmivri|kijci

K anxij caì ec|ass an ehs an kjxi|jix sxa|is

K }kgg |ig{ aj |i~ki}!eh~kci lina|i sfarrkjma~i| kjxi|jix

U52* Ha {ay xfkjd kjxi|jix sxa|is }kxf ecxyeg rf{skceg sxa|is e|i à|i erriegkjm1

[is *************************************

Ja ***************************************

U55* Ha {ay kjxijh xa ry|cfesi n|a` kjxi|jix sxa|is kj nyxy|i1

@asx Gkdig{ ************************

Gkdig{ *********************************

Jiyx|eg********************************

Yjgkdig{******************************

Giesx Gkdig{ ***********************

Xfejd {ay na| {ay| re|xkckrexkaj% ELS*

dissertation report on e-tailing/electronic retailing

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