• electronic retailing (e-tailing)Retailing conducted online, over the Internet.

• e-tailersRetailers who sell over the Internet.

• SIZE AND GROWTH OF THE B2C MARKET

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• considered commerceConducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel.

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• CLASSIFICATION OF MODELS BY DISTRIBUTION CHANNEL

1. Direct marketing by mail-order retailers that go online. Example: QVC, Sharper Image

2. Direct marketing by manufacturers-Example: Dell, Nike, Godiva, LEGO

3. Pure-play e-tailers, No Physical Stores4. Click-and-mortar retailers. (Both ways)5. Internet (online) malls

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• SERVICES PROVIDED• SPECIAL SERVICES ONLINE– Wireless services– Direct marketing– Alliances and consortia– Travel-Oriented Social Networks

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• BENEFITS OF ONLINE TRAVEL SERVICES– Free information – Accessible at any time from any place– Substantial discounts

• LIMITATIONS OF ONLINE TRAVEL SERVICES– Many people do not use the Internet– The amount of time and the difficulty of using virtual travel

agencies can be significant– Complex trips or those that require stopovers might not be

available online• CORPORATE TRAVEL

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Available online that are not available off-line for Travel

• Travel tips• electronic travel magazines• fare comparisons• currency conversion calculators• fare tracking• worldwide place locators• a travel products store• expert opinions• travel news, driving maps chat rooms• bulletin boards and frequent-flyer deals.

• Theses parties use the Internet job market:1. Job seekers2. Employers seeking employees3. Classified ads4. Job agencies5. Government agencies and institutions– Online Job Markets on Social Networking– Global Online Portals

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• REAL ESTATE ONLINE– Zillow, Craigslist, and Other Web 2.0 Real Estate

Services

• INSURANCE ONLINE• ONLINE STOCK TRADING– The Risk of Trading in an Online Stock Account

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• electronic (online) banking or e-bankingVarious banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.

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• HOME BANKING CAPABILITIES• VIRTUAL BANKS• INTERNATIONAL AND MULTIPLE-CURRENCY

BANKING

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• ON-DEMAND DELIVERY OF PRODUCTS– e-grocer

A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.

– on-demand delivery serviceExpress delivery made fairly quickly after an online order is received.

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• ONLINE ENTERTAINMENT– Adult Entertainment– Internet Gaming– Online Dating Services

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Videos• Supplementary Videos for this Chapter• 1. How to Create a Successful E-Commerce Web Site (4:25 min)• This video explains how to build an online store front with templates.• http://www.youtube.com/watch?v=lWW5TAVQtLw• 2. eCommerce Site in under 5 minutes (6 min)• A guide to building a simple storefront using templates.• http://www.youtube.com/watch?v=FO-Xrs6qD5U• 3. Techmate: Amazon bucks the retail trend (3:55 min)• How amazon.com increases sales and profits during the 2008-2010 recession.• http://money.cnn.com/video/technology/2009/10/28/tm_amazon_kindle_prime.fortune/ • 4. ecommerce (8:02 min)• Overview of e-commerce; the benefits of buying online• http://www.youtube.com/watch?v=43kRAgmulug&feature=related• 5. Shopping Cart Software- Using Core Commerce-Facebook Integration with Social Commerce (3:42 min)• How to display and sell products on Facebook and a guide on how to create an online store hosted at

Facebook.• http://www.youtube.com/watch?v=OyBEePnJnIc•

Case on Travel and Quiz