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e-tailing (e-retailing)

Kabaly P Subramanian

Al Musanna College of Technology

Sultanate of Oman

16 Feb 2010

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Objectives

· Retailing- an overview· Traditional vs e-tailing· e-tailing business models · Benefits of e-tailing· Features of e-tailing systems· Limitations· Future of e-tailing

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Retailing- an overview

Business Marketing ( sense and respond) Distribution channel Retailing

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Unorganized

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Unorganized

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Organized

Convenience store Malls Generalized stores Specialized store Franchise stores

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Organized Retailing

In-store retailing Non-store retailing

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In-store retailing

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Non-store retailing

Catalog and direct mail Direct selling TV home shopping Vending Machine retailing E-retailing

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Single Channel Multi channel

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Convenience store

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Mall

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Mall

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Generalized store

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Specialized stores

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Specialized stores

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Franchise store

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Retailing ( 1990’s)

Pure e-tailing Traditional and e-tailing

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What happened in 1990’s?

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Commercialization of Internet

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Significant events

WWW came into existence Web browser was introduced Jeff Bezos wrote the business plan for

“amazon.com” Windows 95 launched More than 100 Million websites More than a billion people are using Internet

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e-tailing

Selling to a final customer through electronic technologies ( like Internet)

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e-tailing models

General e-stores Specialized e-stores e-malls Direct selling by Manufacturer e-broker e-services e-auctions

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General e-store

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Specialized e-store

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e-mall

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Direct selling by manufacturer

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e-broker

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e-services

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e-auction

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e-auction

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Traditional and e-tailing

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Traditional and e-tailing

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Traditional and e-tailing

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Benefits of e-tailing ( to customers)

Convenience Better information Competitive pricing Customization Shopping anywhere, anytime Selection (wide range)

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Benefits of e-tailing ( to business)

Global reach Better customer service Low capital cost Mass customization Targeted marketing More value added services

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Basic features of e-tailing systems

Browsing facility Searching facility Method of selecting your purchase Mechanism for creating and submitting an order Secure e-payment facility Mechanism for customer service and feedback Product delivery

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Basic features

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Limitations

Seeing and experiencing the product Enjoyment of retail shopping lost Privacy and security issues Access to internet and computer

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Future of e-tailing

Technologies help you see and experience : virtual reality

Intelligent shopping agents M-tailing

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Questions ?

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Thank you very much and Shokran

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Reference

world wide web ( www )