Download - What Should You Post on Social Media
@jasgraff
Julie Graff
@polepositionmkg
WHAT SHOULD YOU POST?
@jasgraff
Julie Graff
@polepositionmkg
SOCIAL MEDIA STARTS WITH CONTENT
WHAT SHOULD I POST? @PolePositionMkg
Post RITE content
SOCIAL MEDIA STARTS WITH CONTENT
elevantR
nterestingI
imelyT
ducationalE
WHAT SHOULD I POST? @PolePositionMkg
Follow the rule of thirds
1/3 own your content
Blog Posts
Photos
Videos
Infographics
1/3 content curation
Sharing content from an external
source
1/3 engagement
Engage directly in
conversations, ask and answer
questions
SOCIAL MEDIA STARTS WITH CONTENT
WHAT SHOULD I POST? @PolePositionMkg
1/3 your OWN content
Website
Blog
News
Podcasts
Video
Photos
Articles
White Papers
E-books
Case Studies
SOCIAL MEDIA STARTS WITH CONTENT
WHAT SHOULD I POST? @PolePositionMkg
1/3 Content Curation
Twitter lists
Hashtags Keywords
Follow blogs
Newsletters Pinterest
Google+ Delicious AllTop
SOCIAL MEDIA STARTS WITH CONTENT
WHAT SHOULD I POST? @PolePositionMkg
1/3 Engagement
• How do you feel about . . .?• What is your favorite thing about . . .?
Ask questions
• “______ is my favorite . . .” • “I’ll never forget when I_______”
Fill-in-the-Blank
• True or False, Multiple Choice
• Related to your product/industryTrivia
• Prizes for correctly answering trivia questions• Photo of the week
Contests
• Comment on their posts• Answer their questions
Respond
SOCIAL MEDIA STARTS WITH CONTENT
@jasgraff
Julie Graff
@polepositionmkg
GETTING THE TONE RIGHT
WHAT SHOULD I POST? @PolePositionMkg
Know your voice
Humorous Whimsical Serious Snarky
Down to earth Thoughtful Brutally honest Flowery
GETTING THE TONE RIGHT
WHAT SHOULD I POST? @PolePositionMkg
Know your audience
GETTING THE TONE RIGHT
Goals and aspirations
Problems
What types of images they like
What style of content they like
What words and phrases they use
WHAT SHOULD I POST? @PolePositionMkg
How to learn about your customers
Find
• Blogs
• Forums and Groups
Listen
• Interviews and Surveys
• Customer Feedback
• Social Media
Research
• Agendas/Topics at Conferences
• Read Targeted Publications
GET THE TONE RIGHT
WHAT SHOULD I POST? @PolePositionMkg
Know the channel
Social, fun
Quick hit, real-time
Professional
Technical
Image-based, hobbies
GETTING THE TONE RIGHT
@jasgraff
Julie Graff
@polepositionmkg
WHEN SHOULD YOU POST?
WHAT SHOULD I POST? @PolePositionMkg
Analyze your followers
FollowerWonkfor Twitter
Facebook –Posts under
Insights
Followers’ lifestyles
When are they
engaging?
WHEN SHOULD YOU POST?
WHAT SHOULD I POST? @PolePositionMkg
How often should you post?
• Once or twice a day, topsFacebook
• Several times a day
• Reposting updatesTwitter
• Once a day, topsLinkedIn
• At least once a week, when you have a new blog postGoogle+
• 5-10 Pins per dayPinterest
WHEN SHOULD YOU POST?
WHAT SHOULD I POST? @PolePositionMkg
Schedule content with caution
Engage in real-time
Remember what you scheduled
Keep the human touch
Watch the formatting
Don’t sacrifice reach
WHEN SHOULD YOU POST?
WHAT SHOULD I POST? @PolePositionMkg
Content scheduling tools
VS.
WHEN SHOULD YOU POST?
@jasgraff
Julie Graff
@polepositionmkg
FINE TUNING
WHAT SHOULD I POST? @PolePositionMkg
Weekly posting calendar
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Blog postPhoto of the
weekDeal/Product of the week
Throwback Thursday
Friday FunniesCurated content
Interactivepost
Posting calendars help make your scheduling more time-effective and also make it easier to see what is working
FINE TUNING
WHAT SHOULD I POST? @PolePositionMkg
Track analytics
FINE TUNING
WHAT SHOULD I POST? @PolePositionMkg
Questions?
WHAT SHOULD I POST? @PolePositionMkg
WebMarketingChecklist.com
Thank You!
