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Como podemos envolver os media na Comunicação de Ciência?

Why should the media bother?

SciCom PT 2013 http://comunicacaodeciencia.wordpress.com/

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Science is a business opportunity for the media

http://en.wikipedia.org/wiki/Long_Tail

http://www.wired.com/wired/archive/12.10/tail.html

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http://www.ooyala.com/online-video-index http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

C generation are video multi screen consumers

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Science flows well through the indirect pathway

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Cultural science contents

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Daily science contents

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Social science contents

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•  Research centers, museums and science centers, researchers, citizens, professional communicators, journalists, media producers

Who comunicates cultural science?

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•  Government, journalists, media, citizens, researchers, companies educators, professionals who apply science and technology: physicians, engineers, NGOs, consumers …

Who communicates daily science?

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Only media and citizens

Who communicates social science?

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What about journalism?

← Journalism matters. ← Good journalism has always been subsidized. ← The internet wrecks advertising subsidy. ← Restructuring is, therefore, a forced move. ← There are many opportunities for doing good work in new ways.

http://towcenter.org/research/post-industrial-journalism/ (eng) http://www.ecicero.es/products/periodismo-postindustrial-adaptacion-al-presente/ (esp)

Postindustrial Journalism report’s main conclusions

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There are many opportunities for doing good work in new ways

•  More data, citizens’ initiatives and information available

•  New tools for explaining good stories

•  More channels to publish journalists’ work

•  Information goes like a process

•  A big story can go further

•  Innovation: Citizens journalism, Data journalism, Citizens Science

http://towcenter.org/research/post-industrial-journalism/

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https://www.byliner.com http://www.fastcolabs.com/3009577/open-company/this-is-what-happens-when-publishers-invest-in-long-stories

Long reads & live contents

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http://prezi.com/n_tz-kwo7dqe/data-journalism-frontline-club-international-partners/ http://www.nytimes.com/interactive/science/space/keplers-tally-of-planets.html?_r=0

Data journalism is good for science

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http://graphs.gapminder.org/world http://www.nature.com/news/specials/cities/best-cities.html#feat http://chartsbin.com/about/apply

Visualization is also (good) science

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Innovation is normally out of media but media are important as institutions Citizens, scientists and journalists should collaborate Journalist’s network is important and valuable (can be activated for some stories) Specialized journalism must be in both: issues (science) and tools (image, data..) Journalist should know about metrics and information technologies but we need more tech profiles than 1 programmer per 10 journalists We have to investigate more mysteries and less secrets: the most important is normally public Skills needed: narrative ability, data and project management Young journalists don’t learn at newsroom, they have to create new and valuable projects by their own

New journalism is collaborative and tech driven

http://towcenter.org/research/post-industrial-journalism/

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http://www.wired.com/gadgetlab/2012/04/can-an-algorithm-write-a-better-news-story-than-a-human-reporter/

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Muito obrigado pela sua atenção

@cristinaribas

Cristina.ribas@upf,edu