Download - Tv Analysis Monthly Report October’13
TV Analysis Monthly Report Oct13
Sep-13 Oct-13
314,421 248,810
Trend AnalysisComparison Sep-Oct 2013
Total Minutes of Advertising
Total Minutes of Advertising
Oct, 2013 Oct, 2012
314,421.3
247,956.2
Trend AnalysisYoY Comparison: Oct 12 - Oct13
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Hea
lthca
re &
Med
i...
Cons
truc
tion
Culli
nary
Conf
ectio
nary
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
er
17% 16%
12%
9%8%
7%
5%4%
2% 2%
17%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G PEPSI COLA COCA COLA TELENOR Qmobile UFONE Liaquat Hospital
NATIONAL FOODS
TAPAL TEA
12%
6%5% 5%
3% 3%3% 2%
2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
Liaquat H
ospita
l
Coke Studio
Dew
National Recip
e Masa
lay
New Arie
l Blue
Sprite
PTCLPepsi
USAID
Lake City
Bella Vist
a Phase-I
Surf Exc
el
Head & Shoulder
Sooper
Djuice
Seven Up
2%
2%
2%2% 2%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
Ko-hi-
Noor
CITY42 GEO NEWS
GEO HUM TV ARY NEWS
DAWN NEWS
8xm ATV ARY DIGITAL
DUNYA NEWS
AAJ NEWS
SAMAA Urdu-1 Apna TV
3% 3% 3%3% 3%
3%3% 3% 3% 3%
3%3%
2% 2%2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm
Apna TV
NEWS O
NE
KohiNoor
CITY42
AAJ NEW
S
DAWN N
EWS
ARY NEW
SKTN
Awaz
Expre
ss Ent
SindhTV
ARY DIG
ITALATV
HUM TV
3%3%
3% 3% 3%3%
3% 3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in Oct 13% Share of Advt. Minutes
NEWS44%
Ent39%
MUSIC7%
MOVIES4%
SPORTS2%
FOOD2% KIDS
1% RELIGIOUS1%
HEALTH1%
Time Band Split Oct 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
