Download - Pakistan - Tv Monthly Report August’13
TV Analysis Monthly Report Aug13
Trend AnalysisComparison Jul-Aug 2013
Total Minutes of Advertising
Jul-13 Aug-13
265,665 271,820
Total Minutes of Advertising
Trend AnalysisYoY Comparison: August 12-August 13
Aug-12 Aug-13
267,573
265,665
TOP 10 CATEGORIESBe
vera
ges
Cellu
lar C
omm
unic
a...
Det
erge
nts
Pers
onal
Pro
duct
s
Cons
truc
tion
Hea
lthc
are
& M
edic
al...
Culli
nary
Educ
ation
Conf
ectio
nary
Com
mun
icati
on
Oth
ers
19%
17%
11%
8%
6% 6% 6%
3% 3% 2%
19%
% Share of Advt. Minutes
TOP 10 ADVERTISERS
P&G PEPSI COLA
UNILEVER RECKITT TELENOR Ufone COCA COLA
TAPAL TEA Qmobile PTCL
9%
8%7%
3%2% 2% 2% 2% 2% 2%
% Share of Advt. Minutes
TOP 15 BRANDS
Pepsi
New Arie
l Blue
Dew
Telenor Talksh
awkUfo
ne
Head & Shoulder
Liaquat H
ospita
lPTCL
Safeguard
Tapal Mezb
an
Q Mobile
A600
Dettol Soap
Seven Up
Zong
Coca Cola
3%
3%
2%2% 2% 2%
2%2%
2% 2%1% 1% 1% 1% 1%
% Share of Advt. Minutes
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
KohiNoor
HUM TV
GEO NEW
SGEO
A-PLU
S
ARY DIG
ITALATV
ARY NEW
S
DUNYA NEW
S
DAWN N
EWS
AAJ NEW
S
SAMAA
NEWS O
NE
ROYAL TV
4%
4%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
NEWS O
NE
KohiNoor
A-PLU
SKTN
Expre
ss Ent
TV ONE
ARY DIG
ITAL
DAWN N
EWS
HUM TV
ARY NEW
S
Apna TVATV
SAMAA
AAJ NEW
S
4%4%
3% 3% 3%
3% 3%3% 3% 3% 3%
3% 2% 2% 2%
Genre Split in Aug 13% Share of Advt. Minutes
NEWS47%
Ent41%
MUSIC4%
MOVIES2%
KIDS1%
FOOD1%
RELIGIOUS1%
HEALTH1%
SPORTS1%
Time Band Split Aug 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
