Title

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Donations

Digital Fundraising

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About us

• Launched in 2010. Based in Shoreditch with operations in Skopje, Macedonia. 25 employees strong today.

• 100s of clients worldwide use our products and services.

We specialise in video overlay technology used in our main 5 products:

• Paywall: Handle PPV and subscriptions• Donations: Facilitates donation

collection• Data Capture: helps collect user data.• Pledge: Crowd funding for event.• eCommerce: Allows the sales of

products featured in a video from the player.

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Facebook users watch 1 billion videos per day, 65% via mobile.*

*“Facebook Users Watch 1B Videos Per Day, 65% Via Mobile.” RealSEO - 8 Sept

2014

The new Social order..

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*“Ice Bucket Challenge In Numbers: Will It Become The Most Popular Viral Charity Campaign Ever?” Huffington Post - 27 Aug 2014

The millions poured in..

“The Ice Bucket Challenged resulted in nearly 2 million videos being

posted on YouTube.”

Amazing social campaigns are not being leveraged

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“Likes don’t save lives” by Unicef Sweden generated 750,000 video views in 195

countries, 10,5000 tweets. But not direct fundraising was attributed to this video

content.

Why is it so hard to monetise video on social?

• There is no simple way to monetise video content where video content is being consumed: Social sites and mobile devices.

• The purchase and authentication process in existing paywall solutions are disconnected from the asset making them neither securer nor portable.

Giving in player…

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In Player Monetisation

Unique user experience: 1 - Viewing is paused.2 - Payment is collected in player resulting in higher conversions.3 - video viewing resumes without the users having left the player.

Social Monetisation

Monetisation happens anywhere a video can be embedded including Facebook, Tumblr, Twitter and any other social site.

All inclusive

Our unique solution includes all cost associated with donation collection. Credit card and Paypal fees, refund fees, 24/7 customer support, and user interface customisation with your logo and colour scheme.

Donation by InPlayerOur in player paywall solution can be used across verticals, devices and platforms.

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Data Capture

• Collect user information directly through the video player.

• You can customised the fields of the collection form.

• Videos can now be used to help you build your CRM database in a cost effective way.

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Customisable communication

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• Confirmation Email• pdf invoice• FAQ landing page• Paywall User

Interface

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Features & Benefits Paywall

Features• Unique In-video donations collection• Easy Facebook fundraising• Reporting & Analytics• Fully customisable• One-click donation• 24 hours support • Gift Aid Compliant• Comprehensive API• SSL certified • Multi-language and multi-currency support• Donations via PayPal, credit/debit cards, SMS• Multi devices and multi platform (Flash and HTML5)• Integrated with BrightCove, JWPlayer, ThePlatform,

Ooyala, Vyoo, Kaltura, flow player, StreamUK, Qbrick,

Benefits• Smoother user experience• Higher engagement and conversion

rate• Collect donations and/or user

information on Social effortlessly

ROI = 2.75

ROI Calculator Paywall

• Cost: £27 a month plus 5% transaction fee of donation amount.• ROI Calculation

• If you receive 25 transitions, worth £5 each.

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Per transation Transations For all transactions

Donation £5.00 x 25 £125.00Gift Aid £1.10 X 25 £27.50

Transaction fee -£0.25 X 25 -£6.25

Monthly Licencing fee -£27.00 -£27.00

Charity receives £119.25

ROI = (gain from investment - cost of investment)/Cost of investment

Tip: ROI improves with the number of transaction. For 100 transitions the ROI jumps to 8.6.

Ready?

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Examples of work with Charities

Family raising fund for their child’s care:• https://www.facebook.

com/ForJamesRead/app_190322544333196?

WebSite build:

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• http://www.mariestopes.org.uk

Summary• Donations allows you to collected funds or user data on all

devices, across all platforms including Social sites and in all operating systems.

• It is plug and play, can be installed in 3 steps and in under 15 minutes.

• We charge a licensing fee of £27 a month

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• 5% RevShare on transactions include all bank fees and 24/7 customer support.

You can try it today, free for 30 days!

Thank you

Marija Sarafimova+44 207 952 0280

marija@inplayer.com