digital fundraising: arts
DESCRIPTION
Four-step process to raise money online for arts and cultural nonprofit organizations--includes examples and tips. Presentation delivered at #ArtsTech meetup on November 9, 2011.TRANSCRIPT
#artstech
Digital Fundraising Strategy
Farra Trompeter | Big Duck Arts, Culture and Technology Meetup
November 9, 2011
#artstech
#artstech
State of Online Fundraising What’s happening? • Overall giving declining, but online still growing • Average gift size still bigger, but dropping • Biggest giving still around disasters, December • More orgs asking donors to recruit support online, give via social media • Gifts above $1,000 are increasing
#artstech
State of Online Fundraising Online donors are typically… • Younger • Earning higher incomes • Giving bigger gifts • Easier to get… harder to keep • Likely to renew through mail/other channels
But this is likely to evolve
#artstech
Online Engagement Priorities
#artstech
Step 1: Make it easy and compelling for donors to support you online
#artstech
#artstech
#artstech
#artstech
#artstech
Step 2: Build relationships with donors through integrated campaigns
#artstech
#artstech
#artstech
#artstech
#artstech
Totally Baldacious: Key Messages Totally Baldacious Shave one for the Team.
Why go Totally Baldacious The Totally Baldacious Campaign is a fun way to help raise awareness and funds to help find a cure for blood cancer.
Why you should give Baldaciously When you give Baldaciously, you’re helping to save lives. Your support improves the lives of people with blood cancer.
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
Step 3: Find your most passionate donors and turn them into fundraisers
#artstech
#artstech
#artstech
#artstech
Step 4: Create community and give donors more ways to support you
#artstech
#artstech
#artstech
#artstech
#artstech
#artstech
Resources
#artstech
Resources • Big Duck: 12 Ways You Can Make Your Campaigns Stronger
http://www.bigducknyc.com/blog/12_ways_you_can_make_your_campaign_stronger
• Blackbaud: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
http://www.blackbaud.com/bb/targetanalytics/multi-channel.aspx/
• FundRaising Success: Relationships 2.0 article http://tinyurl.com/relationships-2-0
• Network for Good: The Evolution of the Online Donor http://tinyurl.com/donorinfographic
#artstech
Contact Farra [email protected] twitter.com/farra linkedin.com/in/farra gplus.to/farra slideshare.net/farra
#artstech
Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck
#artstech