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Your mobile strategy 

Mobile Phone Donations and Fundraising

Your mobile strategy 

A few hours after the Haiti earthquake, the AmericanRed Cross launched a Mobile Fundraising Event.

The “text to donate” campaign allowed mobile phone users in the US to text HAITI to 90999 to donate $10 to the American Red Cross to support Haiti relief efforts.

According to a press release by American Red Cross - Red Cross Raised more than $32 million via the mobile giving program.

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Your mobile strategy 

• According to Mobile marketer - Alicia Keys appeared earlier this year on American Idol and issued a mobile giving call-to-action to promote Keep a Child Alive, the charity she co-founded to provide health care and housing to children with HIV/AIDS in Africa and India.

• Keys asked the TV audience of millions to text the word "ALIVE" if they desired to donate $5 via their mobile phones. The result was more than $500,000 for the charity from more than 90,000 mobile donors.

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Your mobile strategy 

• These two examples clearly depict the power of mobile phone fundraising whose time has come. The mobile web is the fastest growing communication channel in history.

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Your mobile strategy 

• US has over 270 million mobile subscribers in the US. Mobile giving allows you to easily contact donors instantly. Moreover to target the Millennial Generation (born 1982-2002) it is critical to use the mobile platform.

The Millennials are always connected via the mobile web and are also drawn to social causes.

http://www.urmobile.com/

Your mobile strategy 

• With the ur mobile platform organizations can set up a new mobile giving campaign in a easy and quick manner. Organizations can have all the power, ease and efficiency to create new mobile-optimized campaigns in a matter of minutes, not hours or days.

http://www.urmobile.com/

Your mobile strategy 

• A Secure Donations function-with one-time, recurring and on-demand payment options adds flexibility. It turns your donors’ smartphones into a secure place to easily give.

By shortening the gap between inspiration and action, you create a powerful source of significant giving: the smartphone.

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Your mobile strategy