Learning Journey

Boost your innovation capabilities

San Francisco & Cologne, October 2016

“Coming together is a beginning;

keeping together is progress; working

together is success.”Henry Ford

Founder, Ford Motor Company

01Why we offer it

Innovation Culture

Embracing innovation culture will leverage synergies, create leaders as champions for innovation and boost innovation performance.

How can

benefit

innovation culture?

from

1.

2.

3.

4.

5.Enhancing collaboration

Increases productivity within companies and creates additional revenues.

Inspires and empowers leaders as key drivers and champions of transformation.

Increases openness for partnerships with innovative startups to seek new business opportunities.

Raises your employee’s job satisfaction and results in higher work commitment.

Embraces creative synergies by silo-free collaboration throughout your company.

5

your company

5

The Silicon Valley DNA explained:Elements of a unique innovation culture

Transparency

mutual trust to engage in what is best for the

company

Enthusiasm

working for a greater cause even if that means

overtime

Professionalism

creative acquisition of and catering to the

brightest minds

Early adoption

new technologies and processes permeate

quickly

Freewheeling

trying out new things without concern for rules or

conventions

Risk-taking

no fear of failure during entrepreneurial activities

Iteration

start quickly, experiment, fail fast, draw conclusions,

improve

Cross-fertilization

sharing ideas with employees, customers and

competitors

Innovation strategy

as guidance, philosophy or call for disruption

6

Silicon Valley:The cradle of modern innovation

■ Mindset: 48% of startup employees

have prior startup experience

■ Diversity: 50% of founders and 70%

of engineers are immigrants

■ Agility: created Lean Startup movement■ Success: Apple, Google and

Facebook alone have a market cap

of $1.5T

■ Activity: home to 14,000-19,000

startups and highest startup density

■ Fertility: almost 17,000 patent filings in

2013 (13% increase)

7

The Silicon Valley DNA in corporate practice:Guiding principles and approaches by global leaders

■ Facebook reorganizes office space

frequently to mix up departments.

■ Motivational posters encourage employees

to adopt an entrepreneurial mindset.

■ New engineers take part in a bootcamp

where they work on projects that go live

within a week.

■ Google employees can spend time off work

for own projects.

■ Employees teach one another in any topic -

business relevant or not – voluntarily.

■ Has Global Education Leave program to

leave company for up to 5 years, covering

costs.

■ Customers are brought onsite so employees can

ask questions and fully understand them.

■ All 8,000 employees are seen as entrepreneurs

and put in small, cross-functional teams.

■ “Innovation Catalysts” are trained employees

who coach, mentor and inspire colleagues inside

and outside of their team.

■ CEO doesn’t have an office – he travels and

uses spare workspaces.

■ CEO published 127-slide presentation on Netflix

culture that influenced the valley since.

■ There is a simple policy for expensing,

entertainment, gifts & travel: “Act in Netflix’s Best

Interest” – vacation is not explicitly limited.

BUILDING BLOCKS

OF AN INNOVATION

CULTURE

Whatever good things

we build end up“ ”

Jim Rohn

building us.

9

Innovation culture as 6 building blocks and 17 factors:Cultural change requires that many issues are tackled

Values

Behaviors

Climate

Resources

Success

Processes

CreativityEntrepreneurial Supply Framework

People

Individual

Customer

Capture

Shape

Ideate

Learning

Energize

Engage

Enable

Trust

Simplicity Collaboration

Future Employees

Grey: Contributing factorsYellow: Building Blocks of Innovations

“You don’t get creative by staying in the same place.”

Andy LawAuthor and CEO, The Law Firm

02 Concept

11

The used methods can be boiled down to four building blocks. These will be the foundation of both the SF/Silicon Valley and Berlin experiences.

Inspiring talks & discussions

of recognized innovation

experts that explain the key

concepts and conditions for

success.

Keynote / Seminar

Workshops from leading edge

business schools, reflection

sessions from experienced

exutive traininers and method

trainings from Detecon.

Workshops

Personal meetings with

innovative companies in

various maturity stages, each

providing unique business

challenges and insights.

Company visits

Meetups, conference visits

and venture capital events to

ensure executive get direct

exposure to local innovation

ecosystems and cultures.

External events

Keynote / seminar

Externalevent

Companyvisit

Workshop

12

You will experience innovative companies in various maturity stages, each providing unique business challenges and related first-hand insights.

Description:

Pre-seed stage companies and ventures

from incubators/accelerators.

Benefits:

Understand the logic behind a

convincing pitch for an innovation

Internalize entrepreneurial drive and

„better done than perfect“ mentality

Embrace bootstrapping (working with

constraints), customer discovery and

market validation techniques

Early stage startup

Description:

Companies with first actual customers

and traction, typically Series A+ funded.

Benefits:

Understand how to scale an idea by

mobilizing stakeholders and allies

Get insights about persistence and

how to overcome innovation barriers

Discuss the dynamics of sticking to

an original idea vs. feedback-based

pivoting and iterations

Mid-stage startup

Description:

Mature companies with successful

products/services and growth trajectory.

Benefits:

Experience innovation excellence at

the scale of established disruptors

Learn how corporate culture is

instrumental for steering, scaling and

enduring success

Get new impulses for your products

and services (if applicable)

Late stage company

Keynote / seminar

Externalevent

Companyvisit

Workshop

Routines

Work can be defined as a set of frequently repeated

patterns. When work has to be changed the behavioral

change of those patterns is obligatory.

Provided by mentoring

Skills

The ability to achieve objectives in defined topics taking

time and effort into consideration

Provided by trainings

Mindset

„Set“ of Paradigm, beliefs, assumptions

Provided by the travel experiences to the Silicon Valley

and Berlin

Identity

Relatively stable behavioral tendencies that are manifested

and non situational

Fundamental, influenced by recruiting, succession and

„game changing“

Entrepreneurship

and Innovation

Shift of the pyramid on the

timeline describes the structural

and cultural changes necessary to

reach a more agile working

environment;

All levels of the pyramid have to

move together

Agile working

environment

that enhances

virtual

collaboration

and the start-up

spirit

Classic working

environment that

focuses on

traditional norms

and values

Classic

Routines

Skills

Mindset

Identity

The iceberg model explains the way of human activity in four layers. It is the “red thread” underlying all program activities.

13

14

While the focus of the program is on innovation “mindset”, it cannot be tackled isolated. Executives will get inspired and reflect on all four layers.

It is easy to coordinate a start up – as long as it grows

Guiding Questions:

How are the mature start ups capable of steering the company and keeping the workforce aligned?

How is it possible to enable collaboration among different types of personality without diminishing one or the other?

Mindset cannot be seen itself

But you can observe differences in the routines, resulting of their mindset

Guiding Questions:

What differences in mindset did you obersive between Silicon Valley / Silicon Alley and your organization style?

What elements can be transferred to your daily business?

es

2: Mindset

eses es

1: Identity 3: Skills 4: Routines

Agility is a successful way of working

But we have to keep security and standardization in production

Guiding Questions:

How do the visited start ups deal with the different business needs (creativeness vs. standardization)?

What can be learned for our daily business?

It takes will, effort and time to convert ideas into successful products

Guiding Questions:

How do the visited startups turn their ideas into business?

What actions are required to include innovative spirit into your daily business?

03S.F. &Silicon Valley

“In most parts of the world, starting a company that goes bust is dubbed a ‘failure’. In Silicon Valley, we call this ‘gaining experience’.”

Sebastian ThrunCEO & Co-Founder, Udacity

16

Keynotes and speakers: Inspiring talks & discussions of innovation experts help to understand concepts and conditions for success.

Detecon will ensure

that your company

gets inspired by the

most thought-

provoking speakers

of our time.

Simon SinekLeadership Expert & Author

Shawn AchorBusiness Psychologist & Harvard Lecturer

Eric RiesEntrepreneur & Author

“The Lean Start-Up”

Linda HillManagement Professor

Navi RadjouInnovation Strategist

Elisabeth GilbertAuthor

Adam GrantOrganizational Psychologist

“Creative

problem-solving

in the face of

extreme limits.”

“Success, failure

and the drive to

keep creating”

“How to manage

for collective

creativity”

“The happy

secret to better

work” “How great

leaders inspire

action”

“The surprising

habits of original

thinkers”

Keynote / seminar

Externalevent

Companyvisit

Workshop

17

Keynotes and seminars: Singularity University’s thought leadership on how to advance mankind through innovation and exponential technology.

Keynote / seminar

Externalevent

Companyvisit

Workshop

Detecon will select and

customize workshops

from Stanford’s and

Berkeley’s innovation

curricula.

For instance, Innovation

Organization, Corporate

Entrepreneurship,

Launching new internal

ventures, etc.

18

Workshops at leading edge business schools: Detecon collaborates with Stanford and Berkeley to provide tailored executive education modules.

Keynote / seminar

Externalevent

Companyvisit

Workshop

19

Reflection workshops: Executives will report, discuss and internalize their findings on innovation culture together with a group of certified trainers.

To facilitate the exchange

between participants,

customized templates and

tools will be used to record

the essentials of every

meeting and visit.

Detecon

collaborates with

experienced

trainers from

Telekom Training

Frequent reflection

sessions will ensure

that the experience

will make an impact

much longer then

the visit.

Keynote / seminar

Externalevent

Companyvisit

Workshop

20

Early-stage startup experience: Meeting founders on a mission to disrupt in the next industry in co-working spaces, hackerspaces, and incubators.

Keynote / seminar

Externalevent

Companyvisit

Workshop

21

Mid-stage startup experience: Engaging with entrepreneurs to learn first hand about persistence, pivoting an idea and finally achieving scale.

Lockitron is a genuine Silicon Valley startup story:

Founded by two graduates that met through a web dev club

Joined Y Combinator (although with a different product idea)

Crowdfunded and hyped through Kickstarter platform

Shipped products to initial backers and early adopters

Struggled through product quality issues, stripped features

Achieved scale and matured into a sustainable venture

Keynote / seminar

Externalevent

Companyvisit

Workshop

Late-stage startup experience: Facility tour (focus on paints & plastics) and innovation culture workshop at Tesla Motors in Fremont (tbc.).

Keynote / seminar

Externalevent

Companyvisit

Workshop

22

23

Meetups, exhibitions and venture capital events will complete the week and provide valuable networking opportunities and inspiring food for thought.

Keynote / seminar

Externalevent

Companyvisit

Workshop

24

A converted warehouse located in SoMa will turn into an pop-up space. It will host most SF gatherings, workshops and reflection sessions.

25

24/7 immersion in San Francisco and Silicon Valley culture –Including dining via Uber Eats and local transport through Lyft.

26

Accommodation will be in downtown SF hotels. For executives willing to fully immerse themselves, stays in hacker houses can also be arranged.

04Berlin &Silicon Allee

“Berlin definitely has one of the most vibrant startup scenes that I have seen. Not really just across Europe, but across the whole world.”

Mark Zuckerberg,CEO & Co-Founder, Facebook

28

Keynotes and speakers: Inspiring talks & discussions of innovation experts help to understand concepts and conditions for success

Keynote / seminar

Externalevent

Companyvisit

Workshop

Julius van de LaarCampaign & Strategy Consultant

“The happy

secret to better

work”

“The Lean Brain

Management”

Prof. Frank PillerTechnology and Innovation

Management

Sascha LoboAuthor and Journalist

“The 4-hour

start-up”

“Interactive

creation of

value”

“Opening up

science”

“Digital Bohème”

Prof. Thomas

SchildhauerDirector, Humboldt Institute

for Internet & Society

Gunter DueckAuthor

Felix PlötzAuthor

“The 4-hour

start-up”

29

Workshops with institutions like the HPI, the Alexander von Humboldt Institute or The Dive facilitate cultural change among program participants.

Keynote / seminar

Externalevent

Companyvisit

Workshop

30

Early-stage startup experience: Meeting founders on a mission to disrupt in the next industry in co-working spaces, laboratories and incubators.

Keynote / seminar

Externalevent

Companyvisit

Workshop

31

Mid-stage startup experience: Engaging with entrepreneurs to learn first hand about persistence, pivoting an idea and finally achieving scale.

Keynote / seminar

Externalevent

Companyvisit

Workshop

“At ResearchGate you

can help connect the

world of science, speed

it up, and make

research open to all.”

“Orderbird offers No. 1

flexible and mobile

iPad- cash systems for

the food service

industry.”

“Campro Scientific

supports life sciences by

offering high quality

products to the medical

and research community”

“Simpleshow

constructs short

explanatory videos

that describe complex

topics or products”

Late-stage company experience: facility tour & execution excellence workshop at Zalando & international platform builder Rocket Internet (tbc.)

Keynote / seminar

Externalevent

Companyvisit

Workshop

32

33

Events: Berlin offers dozens of startup conferences and satellite events –perfect conditions for executives to soak in the city’s innovation sprit.

Keynote / seminar

Externalevent

Companyvisit

Workshop

34

24/7 immersion into the Berlin startup scene and creative industries – incl. Club Mate-flavored rides on the infamous U8 and brunch at St. Oberholz.

05Project setup

“We have a ‘strategic’ plan. It’s called doing things.”

Herb KelleherCo-Founder, Southwest Airlines

36

Sample agenda:San Francisco & Silicon Valley

Innovation Insights I:The Corporate Entrepreneur (tbc.)Stanford University, Palo Alto

Welcome to San FranciscoSoMa Warehouse, San Francisco

Lunch Order via Grub Hub, Uber Eats

Innovation Insights II:Think exponentially (tbc.)Singularity University, Palo Alto

Early-stage startup experience:Immersion, meetups, pitchesTbd. – San Francisco Coworking Spaces, Accelerators, Incubators, Hacker Spaces

Startup methods for corporates:Design Thinking, Prototyping, Lean Startup/MVP (tbd.)SoMa Warehouse / Detecon Inc, San Francisco

Group DinnerTbd.

Meetupbased on actual week & client requirements

Eventbased on actual week & client requirements

University spin-off visitsStanford University, Palo Alto

LunchStanford Campus, Palo Alto

Lunch Tesla Motors, Fremont

Lunch Catering, SoMa Warehouse, San Francisco

Monday Tuesday Wednesday Thursday

Lead to inspire – Simon SinekSilicon Valley (tbd.)

Startup 101 – Eric RiesSoMa Warehouse, San Francisco

Innovation Culture – Linda HillSoMa Warehouse, San Francisco

Mid-stage startup experience:Scaling, struggling, successTbd. – selected Silicon Valley companies

Late-stage startup experience:Facility tour & Innovation sessionTesla Motors, Fremont (tbc.)

Overall Reflection & Wrap-UpSoMa Warehouse, San Francisco

Reflection sessionSoMa Warehouse, San Francisco

Reflection sessionSoMa Warehouse, San Francisco

Reflection sessionSoMa Warehouse, San Francisco

Keynote / Seminar

ExternalEvent

CompanyVisit

WorkshopTravel time/ Breaks

37

Sample agenda:Berlin

Innovation Insights I:Contemporary issues (tbc.)Hasso-Plattner Institute, Potsdam /

Alexander von Humboldt Institute for Internet & Society, Berlin

Welcome to Berlin – Sascha LoboFactory (tbd.), Berlin

Innovation Insights II:Technology Management & Open Innovation: Frank Pillerbetahaus, Berlin

Early-stage startup experience:Immersion, meetups, pitchesFactory, Springer Plug&Play, TechStarsMetro Accelerator, Bayer CoLabor (tbd.)

Silicon Valley and Berlin start-ups:Transferring experiences into your corporate context (tbc.)hub:raum, Coworking Space, Berlin

Group Barbeque & NetworkingFactory, Berlin

Meetupbased on actual week & client requirements

Eventbased on actual week & client requirements

Corporate IncubationBayer CoLaborator, Berlin

LunchDigital Eatery, Berlin (tbc.)

Lunch Zalando, Berlin

Lunch Wochenmarkt Winterfeldtplatz, Berlin

Monday Tuesday Wednesday Thursday

Keynote Gunter Dueck (tbc.)Coworking Space (tbd.), Berlin

Keynote Felix Plötz (tbc.)Coworking Space (tbd.), Berlin

Mid-stage startup experience:Scaling, struggling, successCampro Scientific / Orderbird

Late-stage startup experience:Facility tour & Innovation execution workshopZalando / Rocket Internet, Belrin

Overall Reflection & Wrap-Uphub:raum, Coworking Space, Berlin

Reflection sessionFactory, Berlin

Reflection sessionAhoy!, Berlin

Reflection sessionbetahaus, Berlin

Keynote / Seminar

ExternalEvent

CompanyVisit

WorkshopTravel time/ Breaks

6-Course Group DinnerSecret Kreuzberg pop-up restaurant

Lunch

06Who we are

“Teaching peers is one of the best ways to develop mastery.”

Jeff AtwoodCo-founder, Stack Overflow

39

Detecon – our innovation focus:Deep insights and access to strategic partners

Vertical

Venture Capital

Publications

Incubators

Workshops

Startups

Major Vendors

40

Detecon – our propositionDigital change – made in Germany

Our roots are in Germany and we were founded more than 30 years ago. The digital world can certainly benefit from some traditional values - precision, thoroughness, and longevity, for instance.

We operate in the Silicon Valley and developed a deep understanding of the innovation ecosystem. With many ongoing innovation projects around the globe.

We provide the technologies and insights with a proven track record for the successful fulfillment of our clients projects.

Our experience in ICT ranges from expertise in strategy to marketing and organizations. We are pace-setters for digital transformation.

Sample Clients in the valley

We bring these parts together

41

Success stories:Paving the way to drive innovation within organizations

“The knowledge we generated

from the trip is extremely

valuable for us and we are

already in follow up activities

with a number of companies

around different topics.”

CIO, Telefonica Germany

“Detecon’s outstanding local

knowledge and presence provided

us with instant access to the best

of the Silicon Valley, allowing us to

create a truly differentiated and

market-leading future view.”

Head of IT Strategy, ERGO

“The workshop

organization was excellent.

Thank you very much for

these very knowledgeable

presentations.”

CEO, CWS-BOCO

“… the workshop series was

excellent. Thank you very

much for organizing such a

productive dialogue with

relevant players in the

valley.”

Vice President, Mobily

42

As the associate producer of the Berlin Startup Night and the architect of several incubators, Detecon knows how to connect corporates to startups.

43

Workshops on startup methods and their transfer into the corporate world: E.g., Design Thinking, Prototyping, Lean & Minimum Viable Product.

Detecon regularly

engages with client

teams in energizing and

collaborative workshops

using state of the art

methodologies.

44

Detecon is a trusted advisor and experienced host in various formats from the startup world, e.g. hackathons, method trainings and keynote lectures.

Detecon team members have

organized and moderated a

startup weekend event in SF

where participants launched a

startup in a 54 hour timeframe.

Detecon team members have

facilitated multiple Startup Bus

events where participants

create a working prototype of an

application while driving on a

bus to a given destination

whether it be Austin, Texas or

Johannesburg, South Africa.

Detecon team members have

planned and executed the very

first Hackathon ever by the

telecommunications provider

Ooredoo in Qatar. As a corporate

event the winners of the

hackathon had the choice to

further develop their mock-ups on

smart living in the national

incubator QBIC

Detecon has experienced

coaches for Design Thinking,

Scrum & other methods and

held numerous workshops in

corporate, educational and

startup environments.

Detecon’s executives are

regularly invited to give key note

lectures around innovation. It

includes events in America,

Europe and Middle East, as well

on conferences and on special

invitation from clients.

Contacts

Marc WagnerPartner & Global Head of Transformation, CologneMobile: +49 175 220 60 49e-Mail: marc.wagner@detecon.com

The Detecon Innovation Institute is the Think Tank of Detecon

International and is based in the largest start-up and innovation

eco-system of the world; the Silicon Valley.

Dr. Eric DulkeithSenior Executive, San FranciscoMobile: +1 650 430 1083e-Mail: eric.dulkeith@detecon.com

Karla BlankeConsultant, CologneMobile: +49 171 556 33 58e-Mail: lars.attmer@detecon.com

Philipp SchettStrategy and Innovation Expert, San FranciscoMobile: + 1 415 316 3389e-Mail: philipp.schett@detecon.com

Our current study: innovation culture