designing gamification level 2 work

8
Disclaimer This presentation is the work of the author for the purposes of the Engagement Alliance Level 2 Certification Course and does not constitute or represent any official policy or process of Oxfam, planned or otherwise.

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Designing Gamification Level 2 Work

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Page 1: Designing Gamification Level 2 Work

DisclaimerThis presentation is the work of the author for the purposes of the Engagement Alliance Level 2 Certification Course and does not constitute or represent any official policy or process of Oxfam, planned or otherwise.

Page 2: Designing Gamification Level 2 Work

POVERTY ISN'TINEVITABLE. IT'S JUSTPLAIN WRONG...

That's why we fight poverty at its roots...

...with simple, smart solutions.

Page 3: Designing Gamification Level 2 Work

It’s the challenge they achieve to make the simple, smart solutions alive...Fundraising How your company can partner with OxfamCampaign with us Opportunities for young peopleVolunteer with us How your school can get involvedFestivals PhilanthropySpread the word Work at OxfamSign up for Oxfam email updates

With a hyperconnected audience...it’s even harder no ?

Page 4: Designing Gamification Level 2 Work

How and when make it fun for hyperconnected audience ?

Umh…They have limited time.Don't have our shop at the top of they shop list.Do online shopping but not always.Want to act and decide rapidly.

Let fun on…Festivals, Fundraising, Campaign and Volunteer with usShop with us

Page 5: Designing Gamification Level 2 Work

AttendingFestivals

Help Friends

Umh...Fun...

Think about helping

Help the success

Page 6: Designing Gamification Level 2 Work

Each summer Oxfam provides a professional stewarding service to some of the UK's biggest music festivals. In 2013, Oxfam will provide more than 5,000 stewards to 20 major festivals and we aim to raise over £1m.

If...each stewart sharing with friends, each operators festival sharing with friends,... of a simple way to earn a special gift just by attending the festival…bring your phone with you...make a one click donation…

● Get your Festival Support Bracelet.● Get a digital version of the Bracelet to share.● More festivals, more support … more bracelets kinds or more logo on.● Win special festivals tags, 20 opportunities a year ! Plan it !

● Make people aware of Oxfam and Steward action.● Get interaction on social networks.● Engage people having less time and motivated to help.● Collect additional funds.● Get visits to the store of the festival.

To...

Page 7: Designing Gamification Level 2 Work

To...

Each summer Oxfam provides a professional stewarding service to some of the UK's biggest music festivals. In 2013, Oxfam will provide more than 5,000 stewards to 20 major festivals and we aim to raise over £1m.

If...Festivalgoers are invited to attend a game at the place…with they geolocalised GSM… Fundraising Battle...

● Choose your side and fundraise to make it win.Which side ? Ask invited artist to participate and interpret a song special version.

● Participate in the creation of the event.● Win Oxfam Fundraiser badges.● Win the chance to be in the floating boat Oxfam at the event.● Win a backstage tour,...

● Raise Fund with Fun.● Get interaction on social networks by each fundraiser.● Engage people within the festival.● Get visits to the store of the festival.

Page 8: Designing Gamification Level 2 Work

Images used in this slide deck copyright of :Slide General - http://www.oxfam.org.uk

Slide 3 - http://www.mediazbiz.com

Slide 4 - http://pepperhood.drpepper.co.uk/About/ChallengeBadgeDetails/5/goats

Slide 5 - http://www.brusheezy.com/brushes/22262-arty-shrew-s-sequins-brushes

Slide 6 - http://www.undergroundfestival.co.uk

Slide 6 - http://www.ideasbynet.com/blog/wp-content/uploads/2011/09/wristbands21-1.jpg

Slide 6 - http://www.bloom-studio.com/wp-content/uploads/OX01.jpg

Slide 7 - http://www.getting-in.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-19-at-12.58.11.png

Slide 7 - http://3rxg9qea18zhtl6s2u8jammft.wpengine.netdna-cdn.com/wp-content/uploads/2013/03/spyglass1-730x547.jpg