An Epic Adventure into the Realm of Gamification

WORLD EXPLORER

Travel Journal

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World Explorer—An Epic Adventure into the Realm of Gamification

Created by Sententia Gamification

You will be challenged to take calculated risks as you encounter new obstacles, contemplate your strategy, and learn about the adventures and challenges faced by other gamification explorers.

The World Explorer Gamification Design Playshop is the nextstep into your journey to gamification design mastery.

Just as if you were heading out the door on a great adventure,you have to make a plan to account for every possible detail.The World Explorer LV2 Gamification Journeyman Certificationprogram does just that.

This hands-on, gamified playshop, explores the beauty, awe,marvels, and dangers of the seven levels of successfulgamification strategy design. You learn how to plan for yourjourney and pack wisely to make every item count.

This adventure you are about to begin is a genuine hiddentreasure of useful information about what you should pack,and why, on your journey into the realm of gamificationstrategy design.

Two young adventurers Louis and Lindsey will be your guideson this adventure. As millennials, they are digital natives andfeel quite comfortable with the use of apps, wearables, andwebsites to access information when and where needed. Theywant their information in real-time, and only the informationthat is relevant to what they need to know or do.

Nick, (our hero from the Level 1 – Gamification ApprenticeCertification) has heard of their design prowess and has soughtthem out to further assist him in this strange new place calledGamification. Louis and Lindsey have promised to take Nick andyou on a world adventure into the Realm of Gamification, andto show you the mysteries, the beauty, the awe and theDANGERS that you’ll find there!

Are you ready? It’s time to start packing…

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Segment 1: ONBOARDING – Identify the course objectives and outcomes, review the structure of the blended virtual

format, explore the new quest, meet the other students and instructors, log into the collaborative work platform, meet

the characters who will guide your journey, schedule the Reiss profile assessment.

Segment 2: IDENTIFY YOUR WHY - Examine business objectives, identify why we are playing, investigate game design

theory and implications to gamification design, assess best practices and areas for improvement in a gamification project

model.

Segment 3: PROTOTYPE YOUR PLAYERS – Profile your players who are involved in the quest, detail their role, experience

motivational interviews and the Reiss Profile, assess best practices and areas for improvement in a gamification project

model.

Segment 4: DETERMINE DESIRED BEHAVIORS – Define the tangible behaviors that are required to meet your business

objectives, establish exactly what players need to do to get a measurable metric, learn how to build on existing habits,

design a process to track and measure behaviors, explore tools to measure ROI and ROE, assess best practices and areas

for improvement in a gamification project model.

Segment 5: ENGAGE WITH GAME MECHANICS AND DYNAMICS – Research and engage with the definitions and

psychology of fun, explore the use of a variety of game mechanics and their application in gamification design, identify the

"sweet spot" of motivation, reward, pain aversion, opportunity, need fulfillment and social context through a variety of

well-planned game mechanics, assess best practices and areas for improvement in a gamification project model.

Segment 6: MAP YOUR PLAYER JOURNEY – Create the player journey for the players to achieve the business objectives,

target clear goals and progress, determine how and where to give feedback, weigh the perceived challenge against the

perceived level of skill needed, begin a rapid prototype for a quick mockup of the UX/UI design, assess best practices and

areas for improvement in a gamification project model.

Segment 7: UNERSTANDING UX/UI - Research the different technologies that can be used to apply your player journeys,

review and refine your prototype, iterate the storyline, test the user interface and user experience, finalize the project

plan, assess best practices and areas for improvement in a gamification project model.

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Pack Your Bags… It’s time to go!

Travel Log Entry #1:

Please tell us more about you.

• Where do you work? • What do you do there? • Why are you interested in

gamification strategy design?

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Welcome to the World ExplorerSententia Level 2 – Gamification Journeyman Certification

The goal of attending this workshop is for you to apply the key concepts found in game design and behavioral psychology to talent development and employee engagement programs. You will decide how gamification mechanics impact learning, which mechanics were most valuable to you, and increase your applied competence through practical application of your knowledge gained.

By adding the Sententia Gamification Design Framework to your learning, talent management, and OD strategies, you will increase employee engagement, boost retention and application, and help change behaviors while offering an increase of meaning, mastery, and autonomy.

Upon completion of the Level 2 Certification you will achieve Gamification Journeyman status, through a demonstration of understanding of the components used to apply the Sententia Gamification Design Framework as a strategic overlay to learning and talent development.

By the way – you should always remember that gamification – like life – is a journey, not a destination. Here are just a few of the things you will discover on your journey in the World Explorer Level 2 – Gamification Journeyman training:

The pace of progress is faster than ever before and workers must learn all the time to remain productive and relevant. As workers search and ask for the information they need, traditional training will be left behind. But, companies and trainers who evolve and move toward exploration, problem-solving, and collaborative learning will achieve top-quality training and provide cost effective benefits to employers and employees alike.

Whether in healthcare, finance, manufacturing, transportation, government, not-for-profit or any other type of service or product based industry... Gamification Strategy Design Training is ideal for anyone looking to get the most out of their career. The time for doubting whether gamification is appropriate for talent development and employee engagement has passed, the time to implement a solid gamification strategy is now!

Pack your bags, it’s time become aWorld Explorer and continue your Epic Adventure into the Realm of Gamification!

The Sententia Teamwww.SententiaGames.com

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As you earn badges throughout your LV2 journey:

• Feel free to sew them onto your backpack by following the template provided (slide 2)

• Or you may create your own pattern for sewing them on using slide 3

• Simply copy and paste the badges you receive onto either backpack

• Feel free to delete both this slide and your unused backpack

Most people love to design and create things, (avatars, clothing, buildings, cities). planets. They also love to customize a basic template of some kind to reflect their own choices. Creativity and self-expression are increasingly important in gamification design. In fact, research shows that women are more motivated by a desire to express themselves when playing a game, than a by a desire to defeat others in competition.

Your Badge Backpack

Gamification Attraction

Gamification is very much an algorithm (although people are not). The allure of using metrics or

analytics to stand in for actual meaningful conversations with players or stakeholders diminishes the

power of your design. As a gamification designers you should use analytical tools, but also discuss the

game play and emotions encountered along the way improve your design and help you to make more

informed decisions as you iterate your design.

Things happen for a reason. It can be something as simple as, “We stopped at the gas station

BECAUSE the car needed gas,” OR “I felt that it wasn’t fair that I missed out on a fun badge BECAUSE

Monica gave the Bell Ringer Badge only to those who responded to her request to type into the chat

bar.”

Record any cause and effects that happens during your trip in the Sententia Level 2 Gamification

Journeyman Certification.

Note: Duplicate this page as needed.

What Happened? Why did it happen?

It Happened Because…

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A common concern within organizations is an effective knowledgemanagement program. How do you get people to contribute, share, andreuse knowledge? The best way is through inspirational leadership –communicating regularly, setting clear expectations, and mostimportantly, leading by example. But you can also motivate peoplethrough goals and measurements, recognition and rewards, and positiveand negative incentives. To enable knowledge sharing behavior, it isusually necessary to provide incentives and rewards to your targeted usersto encourage the desired behaviors.

It’s Time to Travel – Team Challenge #1

Gamification Attraction

Description: The purpose of identifying your Why, and writing corresponding goals and objectives is to ensurethat learning is focused and can be objectively measured. Remember, Starting your gamification journeywithout knowing your overall business objectives will take you on a road to nowhere. Get agreement on whatthe real business objectives are. Why are we playing?

There are several ways you can approach your gamification strategy:

• Compliance Approach—get players to do what you want them to do;• Feedback Approach—encourage responses from players and when possible, involve social networking to gain

insight and gather feedback;• Education Approach—help players to learn or understand products and services you offer, such as new

software and how to make the best choices in business processes.

Complete: Steps 1 and 2 on the following pages individually (Using your Gamification Case Study Submissionfrom LV1)

Discuss with your team: Using the platform of your choice, (Skype, Zoom, Google Hangouts, email, or othercollaborative work site), your project Overview and Scope, Goals, and Objectives.

Recommend: To your team members any changes that may improve the effectiveness of their program. Remember– the purpose for giving feedback is to improve the situation or performance. You won't accomplish that by beingharsh, critical, or offensive.

Share WINS: Choose one team member to speak for the team and give a 2-3 minute presentation to the group onFriday, October 14th during our live virtual session. One representative from each team will share the knowledge andcreativity experienced with your team members to build a more balanced, player-centric, and focused program —unlocking the full potential of a gamification strategy to drive development, growth and productivity.

An Easier Way To Write Goals And Objectives

If you're like me, it’s sometimesdifficult to distinguish betweengoals and objectives. Is it yourgoal to travel to Paris, or is it yourobjective to travel to Paris?

Hmm…

But for the purpose of gamification strategy design, you have to map your intentions for a projectin terms of goals and objectives, and the objectives must logically lead to achievement of thegoals.

In the Level 1 Certification we used the SMART system as a framework (specific, measurable,attainable, realistic and time-bound), but it can be tough to write comprehensive goals andobjectives from scratch.

On the next page – Voila! your very own goals and objective chart. Use this tool to review yourbusiness and learning goals and objectives that you wrote in your Level 1 gamification case studysubmission.

Step 1: Fill in the blanks in the chart below.

Goal – Your Overview and Scope for the Project (Your Why):

Obj

ecti

ves

(mea

sura

ble

outc

omes

)

WHAT? WHO? HOW MUCH/MANY?

BY WHEN?

Area and direction of change (result) Target Audience Degree (amount in number or %) of

change

Timeframe (deadline or milestones)

1.

2.

3.

Learner Personas

What is a Learner Persona?Learner Personas are a fictional representation of your targetedlearners. They are based on real data about learner demographicsand behavior, along with educated speculation about theirpersonal histories, motivations, and concerns.

How are Learner Personas Created?Learner personas are created through research, surveys, andinterviews of your target audience. That includes a mix of new andseasoned employees – both “good” and “bad” -- who might alignwith your target audience. You’ll collect data that is bothqualitative and quantitative to paint a picture of who your typicallearner is, what they value, and how your program fits into theirdaily lives.

How do you use a Learner Persona?In order to bring together what you learn during assessments,survey, and interviews, the next step is to develop a set ofpersonas. Personas are composite characters that representtypical learners in your target audience segments. They do notreflect a single person, but rather are an combination of variousemployees, and they portray the types of people we want todesign for.

You’ll create learner personas so that you can quickly explain anddisseminate that information across the organization in anorganized format, easy for your SME’s and developers tounderstand.

© 2016, Sententiawww.SententiaGames.com

Name, Sketch (Picture), Behaviors Needs, Pain Points, Workday Flow, Technology

Demographics and Psychographics Motivational Profile

Sententia Learner Persona Worksheet

For travelers, a passport stamp is like a medal of honor: proof of places explored, adventures had, and lessons learned. We are always impressed by all of the amazing places our colleagues have been. Ok, and maybe a little jealous.

PassPort MeMories…. Or Places to Remember (And Visit Again and Again)

In our journey together you have visited a variety of different and exciting spots and we’d like you to review what you’re learned and share your stories, concerns, ideas, and reflections.

For some, this was your first trip abroad, for others you were revisiting familiar places you’ve been to before. When you flip through your Passport Pages, hopefully you’ll be transported to various stages in the design process. Each page tells a story.

Travel Reflections

On the following pages, you see a Passport for each Segment Passport and Learning Objectives. This is the information that was covered in each segment of the LV2 certification program.

1. Please use the questions in the box at the bottom of each page to review your gamification strategy design.

2. You do not need to formally write up your answers, but you should be able to answer all of them. We will review these questions and answers in a 30-minute one-on-one call at the conclusion of the virtual program. I’ll send a link for you to select your 30-minute session.

3. If you need help, ask a member of your team for additional guidance and or feedback.

Segment 1: URBAN COMMANDER –

ONBOARDING

• Identify the course objectives and

outcomes

• Review the structure of the blended

virtual format

• Meet the other students and

instructors

• Log into the collaborative work

platform

• Schedule the Reiss profile assessment

• Meet the characters who will guide

your World Explorer journey

• Begin your Travel Journal

• Review the new view of your Level 1

Gamification Apprentice Quest

Travel Reflections

The Onboarding Process - Great onboarding invites you in, shows you the ropes, and helps you accomplish something you care about. It makes you feel smart, empowered, curious, and ready for more.

1. Do you have strong, clear messaging about your core experience and value proposition?

2. Do you have a way to acknowledge your learners and give them a clear and compelling sense of what's to come?

3. Do you quickly engage learners with activities that help them learn the ropes and invest in the experience?

4. Have you created a means to show progress with context and

meaning?

Segment 5: SIBERIAN EXPRESS – ENGAGE WITH GAME MECHANICS AND DYNAMICS

• Research and engage with the definitions and psychology of fun

• Lead with context – crafting a narrative that captivates and inspires

• Explore the use of a variety of game mechanics and their application in gamification design

• Identify the "sweet spot" of motivation, reward, pain aversion, opportunity, need fulfillment and social context through a variety of well-planned game mechanics

• Assess best practices and areas for improvement in a gamification project model

Travel Reflections

The Fun Factor

1. What is your narrative thread or storyline?

2. What random events can we build in to your gamification to surprise and delight your players.

3. What's going to be engaging about it?

4. What's going to be so cool about it that they want to come back?

5. Which gamification elements, or game dynamics, available to you are you going to implement, that have the biggest impact on the behavior that you want to drive?

6. Which of the gamification elements will be most powerful?

An Epic Adventure into the Realm of Gamification

WORLD EXPLORER

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Pack your bags, it’s time become aWorld Explorer and continue your

Epic Adventure into the Realm of Gamification!

Sententia Level 2 CertificationGamification Journeyman

Sententia is a global consortium of gamification professionals. We are the ONLYorganization to offer three levels of Gamification Certification for Human Resource andTalent Development professionals that is recognized and approved by HRCI, SHRM, andATD for recertification credits*.

The Sententia accreditation process assures that students and talent developmentprofessionals receive quality training based on uniform standards and criteria. Thisprocess fosters international unity among the gamification industry while providing adefined aptitude path with industry-recognized credentials.

Learn more at www.SententiaGames.com

Sententia GamificationHigh impact gamification strategy design since 2008.Corporate Offices: Austin, TXW: www.SententiaGames.comE: guru@SententiaGames.com