gamification level 2 project jena burgess
TRANSCRIPT
“Isn’t everyone doing it?”
Motivational opportunity:
Use Gamification to change the perception that most teens are drinking
The Organization: MADD (Mothers Against Drunk Driving)
The mission or purposes of MADD as stated in its Articles of Incorporation were “To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving." - See more at: http://www.madd.org/about-us/mission/#sthash.Lg5zuphT.dpuf
The FACTS
Less than 30 percent of teens have had a drink in the past month. And only 20 percent of teens binge drink. That means that the majority don’t.
One out of six teens binge drinks. You know what that means? Five out of six DON’T.
Player 1: Amy
Achiever: desired to excel in all endeavors
Player 2: Josh
Human need
Attributes
Social need
Interactions
Human need
Attributes
Social need
Interactions
Does the right thing; independent; persistence; determinedPrideful; competent; developed
Desire to fit in. Pays close attention topeers and trends
Heavy school involvement; sports team and clubs
Competition; desire to be the winner,Knows what success means for him
Quick learner; able to apply and strategize new Information; manipulative; detail oriented
Desire for status. Pays close attentionto weaknesses in others
Does not join school activities; started an intramuralSports league. Skateboarder; hangs out in local spots
Op
portu
nity
# 1
Instagram Lottery
Identify photos of friends in social
environments and re-post to enter
the lottoLotto Conditions: photos cannot contain images of any alcohol, drug or tobacco products
Lotto Winners: Have headshots as featured role models of the month on MADD website
Op
portu
nity
# 2
GET MADD
Download the GET MADD APP!!!
Not sure what to say? When you get in a sticky situation use the GET MADD APP and pull catch phrases and learn what others have said.
“Come on, everyone has tried drinking.” “If you won’t drink with us, then why are you hanging out with us?” “We drank once before, so what’s the problem now?” “Come on, take a drink. It will get you in the mood.” “We’ve been working hard. We deserve to party.”
APP Qualities : Shows online community of profiles & stories of students who opt out of drinking (live chats!)
Leaderboards: Have featured best catch phrases and alternatives offered by students on the app. (Opportunity to be in MADD’s commercials)
Points:The more you share the more points earned toward MADD gear!
Global Movement Scavenger Hunt!
Find out what students and teens across the world do to be responsible!
The US has specific laws and best practices for consumption of alcoholic beverages.
Challenge teens to find counterparts around the world and to become experts on laws and social norms in other countries
