designing for user engagement
TRANSCRIPT
Designing for User Engagement
Speaker – DEEPIKA DUTTA KAPOORHead UX Design India at DMI“Driving Mobile Innovation”
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When done right, You Hardly Notice –Infact, the best UX isn’t noticed at all.
It just feels right, like a perfectly laid out home
USER EXPERIENCE DESIGN IS A USER CENTRIC DESIGN AND SOLUTION TO A PROBLEM
What is Product Gamification?
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Know the basics
It’s a design process that optimizes for the human in the system, as opposed to pureefficiency of the system.
Optimizes for their feelings, motivations, and engagement.
The use of game elements and game design techniques in non-game contexts.
Gamification is an attempt to answer this question.
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Know the basics
Gartner defines Gamification as the use of game mechanics and experience design to digitally :
• engage and motivate people to achieve their goals.
• taps into the basic / elementary desires and needs of the user's desires which revolve around the idea of status and achievement.
• To design a winning product, gamification helps in providing addictive experience for the consumers that makes them naturally want to keep using the product.
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30 Circles Exercise
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• Recognizable objects• Focus on quantity NOT quality
THE ONLY INTEGRATEDEND-TO-ENDMOBILITY COMPANYIN THE WORLDGamification Technique
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6USER TYPES
xMOTIVATIONS GOAL
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Free Spirit
Bring in the Autonomy(Easy Fun)• Exploration• Branching Choices• Easter Eggs• Unlockable Content• Creativity Tools• Customization
USER TYPES
Philanthropist
Motivated with a Purpose(Serious Fun)MeaningCare-takingAccessCollect & TradeGifting / SharingSharing Knowledge
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Disruptors
Bring in the Change• Excite / Engage them :• Innovation Platform• Voting/Voice• Development Tools• Anonymity• Light Touch• Anarchy
USER TYPES
Socialiser
Relatedness• Guilds / Teams• Social Network• Social Status• Social Discovery• Social Pressure• Competition
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Achiever
Mastery(Hard Fun)• Challenges• Certificates• Learning/ New Skills• Quests• Levels / Progression• Boss Battles
USER TYPES
Player
Reward• Points / XP• Physical Rewards / Prizes• Leaderboards• Badges / Achievements• Virtual Economy• Lottery / Game of Chance
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Drop a [email protected]
Connect through Linkedinhttps://in.linkedin.com/in/deepikadutta
Thank you