designing for engagement: take yourself to the summit
DESCRIPTION
Brian Gardner spoke on the design panel at Authority Intensive, instructing attendees how to design for engagement. He cited three central questions for any design project: 1) Where am I going and what should I bring? 2) Who do I want to take with me along the way 3) Why am I doing this and how is it going?TRANSCRIPT
Designing for Engagement:TAKE YOURSELF TO THE SUMMIT
By Brian Gardner
3 Critical QuestionsBefore Starting My Journey
▶ Where am I going and what should I bring?▶ Who do I want to take with me along the way?▶ Why am I doing this and how is it going?
Where am I going andwhat should I bring?
▶ Research the destination (niche)▶ Enterprise, small business, individuals
▶ Identify the necessary gear (tools)▶ Website, blog, landing pages, email signups
Who do I want to takewith me along the way?
▶ Identify key members of the team▶ Guide, coach, authors, admins
▶ Consider who your audience will be▶ Writers, designers, consumers
Why am I doing thisand how is it going?
▶ Identify the desired result▶ Make a sale, get an email, qualify a lead
▶ Recalibrate along the way▶ What’s working, what’s not
Life in the Real World
▶ Design and typography – first impressions▶ Fonts, colors, spacing▶ Mobile responsive, mobile responsive
▶ Site layout – organization of content▶ Navigation, columns, widgets
▶ Critical elements – necessary components▶ Ads, social media buttons, opt-ins
Happy Climbing!
Brian Gardner@bgardner