designing for engagement

VINCENT BASKERVILLE | @whoisvince

!"# $!%!# &f b#'() #()%)#*

Designingfor Engagement

Presentation by: VINCENT BASKERVILLE | @whoisvince


IHAZTHIS ADD/ADHD


!"#$%#&'( (!v!()


- .

.....

VINCENT BASKERVILLE | @whoisvinceVINCENT BASKERVILLE | VP of PRODUCT


TUMBLR SCOUTMOB* EVERNOTE


w*+ )#)!r%#,)?


Unlike Page View metrics, !visitors, returning visitors,

& conversions", nothing instantly tells you what

you need to know.


$*r!! (!v!r)#f !&-'-!"!&$


- - -

THREE LEVERS OF ENGAGEMENT


ENGAGEMENT LOOP


.


)$!p) $# p,$ 'r%&- #& %$


1. MAKE A STRONG FIRST IMPRESSION


- EXPLAIN HOW YOUR PRODUCT WORKS

- MOTIVATE OUR USERS TO GET STARTED

- LET YOUR USERS KNOW HOW TO GET HELP, IF & WHEN THEY NEED IT


2. GRADUALLY EXPOSE THE DEPTH OF YOUR

PRODUCT


DEEPER BENEfiTS SHOULDN’T BE FOCUSED ON IMMEDIATELY.

WHO CARES ABOUT DATA ANALYTICS BEFORE THEY HAVE DATA, OR

KEYBOARD SHORTCUTS BEFORE THEY’VE USED ANY FEATURES?


3. ANNOUNCE FEATURES & IMPROVEMENTS IN THE

APPLICATION


1.

2.

3.


!&-'-!"!&$ (#'.)


- - -

THREE ENGAGEMENT LOAD TYPES


—

,


.


THE BIG QUESTION


IT DEPENDS


AU REVOIRVINCE BASKERVILLE

@[email protected]

STAY CLASSY

designing for engagement

Documents