User engagement at

Nanyang Technological UniversityNational University of Singapore

Singapore Management University

Highlights from NTU

Content creation service

Social media engagement

Provide routine library service where faculty can store, organize and make accessible rich content they generate from research activities

Help develop and create teaching & course blogs to support faculty in their teaching activities

Adopt whole-of-organization approach in using social media to deliver service and engage in outreach work

USER ENGAGEMENT WORK (new in 2012/13) A

B

Easy to use technology provides new opportunities for collaborative work with faculty and users

A. CONTENT CREATION SERVICE

Digital library / repository platformsLibrary systemsSocial media tools, blogs, etc

Work suitable for library involvementFaculty produced, unique resourcesRequires content organization & descriptionMake use of expertise of librarians

Not one-off projects, but regular library service

ROLE OF LIBRARIAN• Site design• Design information

organization, taxonomy

• Facilitate sharing of content via social media tool

• Add value – design interactive map

1) USING SOCIAL MEDIA TOOLS - WORDPRESS

BAGAN MURALS PROJECT – with History Professor

EXAMPLES

Education

Biography

Research Interest

ROLE OF LIBRARIAN• Site design• Information

organization• Metadata scheme• Indexing• Records

maintenance

2) USING LIBRARY SYSTEM – SirsiDynix-Portfolio

ARTISTIC WORKS - with Art Professor

EXAMPLES

• Student assignments in blog format

• Psychology librarian set up blogs

• Teach student • Provide advice (reference

services) on content – greater interaction – more embedded

3) COURSE BLOGSCONSERVATION PSYCHOLOGY

EXAMPLES

4) TEACHING BLOG

With history professor :

An international, multilingual resource for teachers and scholars to share resources on scientific & technical issues related to disasters in Japan

TEACH 3.11 – Blogs with contributed teaching resources

EXAMPLES

B. SOCIAL MEDIA ENGAGEMENT

Adopt a whole-of-organization approach

Expect all librarians to use social media in their user-engagement work

The New Media Group was set up to strategize and drive social media engagement (1 Head, 3 librarians (half-time) and 1 para-professional staff

Develop processes & policies. Initiative activities. Coordinate strategy & development. Train staff. Build capabilities

User Engagement @ NUS Libraries• Purposeo To find out users’ needs and improve services to

meet the needso To promote services that benefit userso To build library community for gathering feedback

and gaining support for library activities• Strategyo Use creative and innovative way to engage userso Leverage on ICTo Collaborate with Faculty

Highlights of 2012/2013• Online chat service with librariano Expanded chat service to NUS Course

Management System called IVLE in 2012 to help students with their assignments

o Embedded chat box in some databases in 2013 to provide research-focused assistance to students and researchers.

Online chat

Social Media (1)• Formed a Social Media team to

actively engage users through social networking platforms.eg. Twitter, Facebook, Blog, YouTube, Flicker, FoursSquare, Instagram, Pinterest, etc.

• Made use of these platforms to organise outreach programmes in a creative manner e.g. organise contests, use memes, etc.

Social Media (2)• Memes on FaceBook

o Used memes to publicise news, events, new services, etc. on FaceBook

o Organised a meme contest in 2012 and received over 100 memes from students, faculty and researchers

o Contest attracted >100 new fans and generated numerous comments and >2000 likes on meme photos within 2 weeks

Social Media (3)• Library FourSquare

o A location-based service allowing users to check-in on their mobile phones to specific locations

o Organised FourSquare promotions at 4 libraries in 2012

o Aims: To develop social presence

for the libraries To alert users of library

events and news when they check-in to the libraries

Library Surveys• Major Survey

o Conducted Library User Perception Survey 2013 in March

o Received 6,718 responses and >4,000 comments

• Minor Surveyo Conducted survey on Alpha

and Beta versions of Discovery service, FindMore@NUSL in 2012

o Incorporated many comments from the survey in the final version of FindMore@NUSL

Library Survey Perception Survey 2013

Our Four Pronged User Engagement Strategy

A Culture of Engagement/ SMU Strategic

Goals

A Culture of Innovation in User Engagement

User Engagement at SMU Library

• The Institutionalized Element: What we do on a regular, recurring basis

• The Surprise Element: Just that – a few nice surprises along the way, especially during high-stress periods

• The Interactive Element: Listening, collaborating and being continually responsive to users

• The Embedded Element: LibQuest, Legal Internship Prep

Institutionalized Lifestyle/Games Special occasions

Surprise

Halloween April Fools’ Day

Interactive

Facebook Collaborative Projects

20-Mar 22-Mar 24-Mar 26-Mar 28-Mar 30-Mar 1-Apr 3-Apr 5-Apr 7-Apr 9-Apr0

100

200

300

400

500

600

700

800

900

Facebook EngagementPeople Talking about this Daily new likes

Appropriate Use of Electronic Resources Policy

EmbeddedLibquest Legal Internship Prep

What it adds up to…..

• The library’s central role as the research, learning and community nerve-center of the university

• Alignment to SMU’s strategic goals

• Broader reach and usage of library resources

• Library champions and ambassadors across the SMU community

• Engaged, fulfilled library staff enjoying a culture of creativity and innovation

In summaryAll three libraries use multiple strategies to engage the campus community:• Recognise critical nature of engagement• Policies, plans and a variety of practices for collaboration and

engagement activities• Different types of engagement for different users • Blogs, social media, online chat, mobile interfaces, apps, content

creation etc..• Library surveys, website, face-to-face, space use• Staff development, engagement, involvement, creativity and

innovation• Evaluation, measurement, feedback, review and innovate • Ongoing activity….

Acknowledgments• Choy Fatt Cheong, NTU• Lee Cheng Ean, NUS