webinar designing ads for tiktok · liftoff mobile gaming apps report. 2018 user acquisition trends...
TRANSCRIPT
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Designing Ads for TikTok
WEBINAR
PART 2
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What We’ll Cover
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TikTok style ads
What works (and what doesn’t) on TikTok
4 5 ‘templates’ for TikTok style ads
3 pitfalls to watch out for3
5 Let’s build an ad!
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Shamanth
Founder & CEO
Rao
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Dennis
VP Marketing
Mink
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● TikTok style videos also work outside of TikTok
● Always be testing
● Always stay plugged into TikTok to see what is working on the app
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WHAT WORKS
● Emotion & exaggeration
● Music & movement
● Character-driven
WHAT DOESN’T WORK
● Talking to the camera
● Audio off
● Product or app driven
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3 Things To Keep In Mind While Making TikTok Ads
● The safe zone
● The download card
● The TikTok logo
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The ‘safe zone’
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The download card
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The TikTok logo
Don’t use it. :)If you use TikTok to make your ads, edit out the logo.
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‘Templates’ of TikTok style ads
● Before and after● Duet● Mime● Play with text
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Before and after
Depict (emotional state) before and after using product.
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Duets
Show a split screen portraying
actors doing same/similar acts.
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Mime
Act out through body movements(+ no props).
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Play with text
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Let’s build an ad!
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Q&ADesigning Ads on TikTok
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Unlocking Mobile UA on TikTok
liftoff.io/resourcesinfo.liftoff.io/slack-signup
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Thank you!