dakkin credentials 19 june 2012

AgencyCredentials

2012

communication that speal s volumes

Welcome to Dakkin, where brands are born, nurtured, and adapted for success in evolving and new landscapes.

We will engage your audience with exciting ideas that generate real brand performance results.

AgencyCredentials

2012

We are a full service advertising and design consultancy that has been delivering proven results since 1997.

We are affiliated with(Advertising & Marketing Consultants)in Beirut, Riyadh, Dubai, and Abu Dhabi.

who we areAgencyCredentials

2012

Engr. Fadi DoidriInternational Managing Director & Senior Creative Director

“Sound ideas are treasured only

if they resonate with their target

audience.”

Creative thinking, Innovative solutions, decisive leadership, as well as team management & building are just a few of Fadi’s strengths. He has created many of Saudi Arabia’s best known corporate identities, and has a proven track record as an experienced practitioner in many marketing disciplines beyond branding that include advertising, direct marketing, and sales promotion.Working directly with some of the Kingdom’s top CEO’s and government officials, Fadi has developed an enviable portfolio of public awareness campaigns in a variety of sectors, as well as cross-disciplinary marketing campaigns. Clients frequently honor him for his excellent work on their behalf.

Riyadh Office: P.O. Box 325052, Riyadh 11371 | Tel: +966 1 293 9000 | Fax: +966 1 293 1133 | E-mail: [email protected] Office: Dakkin Digital, 135 W. Franklin Street, Suite 1,2,9 Monterey, CA 93940, USA | Tel: +1 831 324 4817

InTEgRATED COMMUnICATIOnS SOlUTIOnS | www.dakkin.com


“Man’s mind stretched to a

new idea never goes back to

its original dimensions.”

David AndertonCreative Director

With an international advertising career spanning more than 30 years, David has gained tremendous experience while working on almost every kind of business category there is, and gathered a few awards along the way. David has worked with global advertising networks and international advertising agencies, as well as with national and local companies. David has been living in Saudi Arabia for well over a decade. He has also been a copywriter for more than 20 years.

Alaa AbdelhalimGroup Account Manager / Production Officer

“It’s not enough to do our best; sometimes we

have to do whatis required.”

Alaa has gained substantial experience and knowledge of the local business environment and culture, in his role as Account Manager, over many years. He also works closely with suppliers, such as printing companies, to ensure that quality standards and deadlines are met. Within the agency, he is deeply involved in all details of the work produced for Dakkin clients.



“look for me in ancient letters, on the ink of writing

feathers.”from nihad’s poetry in his book “like Once I Dreamt”

Nihad DweidarySenior English & Arabic Copywriter / Associate Creative Director

nihad has lived and worked in the United States for a large part of his life, and is a US citizen. His lifelong flair for languages, and communications in general, makes him ideally suited to the marketing and advertising field. nihad has spent his years traveling and writing extensively, for over twenty years. He holds degrees in English literature and has initiated programs for learning Arabic dialogue, as well as being an Assistant Professor. nihad’s many achievements include his poetry, published in his own book, his marketing capabilities, as well as his business acumen and experience. In addition to English and Arabic, nihad is fluent in Spanish and French.

Bana NemehAssociate Managing Director / Interior Designer

“Use what talents you posses. The woods

would be verysilent if no birds

sang thereexcept for theones that sang

the best.”

Bana brings her clear passion for design to Dakkin, which she shares in leading her team of ladies within the agency. As a graduate with an international Interior Design Degree, Bana is ideally suited to adding her valued touch, especially to feminine brands. In her 5 years with Dakkin, Bana has always shown herself to be creative, talented and fast. She has worked on a wide range of accounts, including Al Khaleej, and created some new corporate identities such as la Casa. Bana makes full use of Photoshop, InDesign and Illustrator in making her ideas come to life. In her past, Bana studied Business Administration, as well as teaching aerobic sport for three years. Her many professional and personal qualities make Bana such a good team member, beyond the fact that she is such a nice person to be around.


“Imagination is more important than knowledge.

Knowledge islimited. Imagination

encompasses the world.”

Ronald AguilarArt Director

Ronald has spent close to 20 years developing and refining his considerable talents in the fields of graphic design and advertising. He is highly skilled in all of the software used in the industry, and with his strong conceptual skills, as well his keen eye for design, typography, color and balance, he is a truly vital member of the team.


10

contents


how we work ............................................................................................... 11

resources & services .................................................................................. 12

brand development mechanism ........................................................ 13

paths to brand recognition .................................................................... 14

our clients: .................................................................................................... 15

our work:

corporate identitiy ............................................................................... 17

annual reports ....................................................................................... 35

BTL ............................................................................................................. 46

print advertising .................................................................................. 76

documentaries & TV commercials ................................................ 97

PR coverage ........................................................................................... 99

magazines & newsletters ...............................................................104

packaging .............................................................................................109

corporate gifts ....................................................................................113

recognition .................................................................................................116

our strategic partners: affiliations & alliances ...............................124

our USA office: dakkin digital ..............................................................127

11InTEgRATED COMMUnICATIOnS SOlUTIOnS | www.dakkin.com

We understand that you need to generate strong returns on your marketing investments, operating efficiently as

well as creatively.

communicateJust as our business is all about communication with your audience, we know that the starting

point to achieve the best end results will always come from the clearest understanding of your

needs and goals.

researchIn addition to our

collective experience, our knowledge of the

local culture and fields of business, we undertake

thorough research in advance of starting any

new project.

energizeWe focus on creating

exciting, engaging work that will bring energy to your brand and generate

greater interest and awareness from your

audience.

addressgreat creative work

will only get results if it addresses your marketing problems, and we always

keep this in mind.

teamworkDakkin brings together

highly-skilled individuals, across different disciplines,

who understand that teamwork generates the

strongest results.

executionSince the end result of our

mutual efforts depends on production quality, we keep a close eye on every step of the process, right

up to final delivery.

how we work


Your needs are understood and expressed strategically at the

first stage of each project.

Dakkin’s product launching and brand activation experience covers a wide

range of client business fields.

Our proven track record in the planning and management of exhibitions and road shows makes us the first choice for some of the top government

institutions and private companies.

Our internationally experienced creative department translates your strategic needs into

original creative communication concepts.

Dakkin’s media planning and buying ensure that you reach your target

audience effectively with value for money.

Our team of professional finalizeswork to the highest standards, whileour print production staff work hardto ensure that you receive the finest

quality for the best value.

Dakkin’s integrated areas of expertise go way beyond Advertising and

graphic Design

resources & services


knowledge

positioning

brand essence

refinement

Culture, Vision, Values,Target Audience, Segmentation,

Products, Services, SWOT Analysis, Competition, Market Trends,

Market Strategy, Pricing Strategy, Research, Distribution,

Market Analysis,Market Economy

Core Values, Brand Attributes, Mission,

Competitors’ Advertising

Differentiation,Value Proposition,Business Category

Central Idea,Unifying Concept,

Key Messages,Tone of Voice

brand developmentmechanism


Your brand identity is like a fingerprint that is completely unique. It stands for something that differentiates you from everyone else. When your brand recognition has developed to achieve general positive sentiment in the marketplace, it has achieved brand franchise which is loyalty towards your brand from consumers.

pathsto brandrecognition


our clients

client list


client list

§ Saudi Automotive Services Co. (SASCO) § Saudi Automobile & Touring Association (SATA) § Al Rajhi Industrial group § Al Salam Aircraft Co. § Muhammad A. Al-Habib Real Estate § Madaen Star group § Union national Bank § Bilda § MASTA Travel Agency § Al-Khaleej Training and Education § FORUS Real-Estate § King Abdul-Aziz City for Science and Technology (KACST) § Akwaan Properties § Al nakheel Tower § Abdul Mohsin Al Hokair & Sons groups § Al Aghar Equestrian Club § King Abdul-Aziz & his Companions for giftedness and

Creativity (Mawhiba) § Princess nora Bint Abdulrahman University § Ministry of Education (MOE) § Electricity & Cogeneration Regulatory Authority (ECRA) § Communications and Information Technology

Commission (CITC) § Riyadh Chamber of Commerce & Industry § Saudi Arabian general Investment Authority (SAgIA)

§ King Abdullah Financial District § general Commission for Tourism & Antiquities § Ministry of Communications and Information Technology § Municipality of Riyadh § Municipality of JAZAn § Saudi Industrial Development Fund (SIDF) § Pension Payment Agency § Al-Tashelat § Creative Closets § Closet World § RAWA § Mawadco § DSCA (Down Syndrome Charitable Association) § Prince Salman Center for Disability Research § JAW mall § Al-Bayan Holding Company § Al Zamil group § Makeel § TAMIMI for Tents § Kimma Cone Biscuit Ice cream § Al Jasriah for Trading § Kanolli § Enicas Sound & Vision § BAnA Home Decor & gifts


corporateidentity

our work


King Abdullah Initiative for Arabic Content

logoscorporate identity


Center of excellence forwireless applications



Dakkin designed the triangles emblem for the KingAbdulaziz City for Science & Technology (KACST )corporate identity based on the “golden Ratio”. This ratioof 1: 1.618 is frequently found in nature. Since ancienttimes, architects and artists have proportioned theirworks according to the golden Ratio for its aestheticallypleasing results, and the ratio is also studied and used inmathematics, physics, and biology.The color palette of Blue and green suggests technologyand growth. The selected light Blue is the color ofinspiration and sincerity, while the green is the color ofnature, life, balance and harmony, as well as being thebasic color of the national flag.The typographic treatment utilizes elegant, clean andcontemporary type families that provide a progressiveand consistent quality to the brand.

kacstcorporate identity


Al Aghar is a large and prestigious Equestrian Clubthat offers a wide range of services and facilities, aswell as an abundance of green open spaces.Dakkin designed this new Al Aghar identity, withits contemporary emblem. The sweeping linessurrounding the modern depiction of an Arab horsecreate a sense of dynamic motion in the naturalenvironment.The color palette of Black and Silver is elegantlysimple, while the typography is classical and verystylish.

al agharcorporate identity


As well as creating this identity, Dakkin provided thename “Vivienda” to reflect its unique and elegantcharacter, as a one-of-a-kind boutique hotel inRiyadh. Dakkin lived with the Vivienda brand from itsbeginnings, and the excavation of the site itself.The letter “V” emblem suggests growth andabundance, and the relative proportioningbetween the emblem and the typeface wascarefully measured to allow both to stand out whilemaintaining the balance of the whole logo.

viviendacorporate identity


The name for this ER P system portal means ‘knight’in Arabic. The emblem’s modern calligraphyperfectly captures the essence of a powerfulleaping horse, while creating the Arabic name. Thecalligraphy is drawn in sharp and crisp strokes, in45-degree angles, with each stroke drawn in a singlecurve for legibility. The horse’s legs are depicted ingrey with the front leg bent as if jumping over theEnglish typeface, which represents a bar.The hind leg pushes the horse powerfully creatinga strong sense of dynamic upwards movement,reflecting the power of the ER P system itself.The head weight of the horse is balanced by itsextended rear leg. This makes the emblem standout on its invisible axis, which passes through theEnglish letter “R”.

The color palette is Blue, denoting stability, and grey,symbolizing solidity.

fariscorporate identity


AKWAAn , which is Arabic for universes, required anew identity that would reflect the quality of workand high standard of real estate development,which it would be involved in.The Akwaan emblem is designed to form the letter‘Alpha’ as the beginning of the alphabet, as well asresembling an archway that represents architecture,and the Arabic origins of the company. The Arabictypography was specially designed to match thestyling of the emblem.The color palette of dark Blue and gold reflects thesolidity and high values of the company.

akwaancorporate identity


The Electricity & Cogeneration Regulatory Authorityis a Saudi organization, which regulates theelectricity and water desalination industry in theKingdom.Dakkin designed this identity to represent bothelectricity and water. The turquoise shape withinthe emblem is an abstract live electricity symbol.The blue sphere is a droplet of water, with the bluecrescent and turquoise shape also denoting ripplesin water. The fluidity of the classic Arabic calligraphyused, perfectly complements the look and feel ofthe whole design.

ecracorporate identity


corporate identity

BAnA Home Decor & gifts is a completely new brand, established in California, U.S.A., that specializes in providing the finest in home furnishings, accessories and ‘objets d’art’ from around the world.Dakkin was involved in the creation of this brand from the beginning, including its naming. The BAnA logo expresses the elegant, stylish and international nature of the company, with its modern typographic treatment that conveys character. The color palette is fresh, simple and clean, providing a strong yet natural look and feel.

bana


FORUS is contributing to the development ofthe Saudi real estate market with unique ideas,concepts, and its ambitious vision.Dakkin designed the FORUS identity to reflect thecreative and modern character of the company.With its positive, upward sweeping curves, theemblem connects the elegantly matched Englishand Arabic typography.

foruscorporate identity


Villa is a new brand in the field of upscale residentialdevelopments, and the company specializes inproviding modern interpretations of the Saudi-stylehome.Dakkin provided the name for the brand, as well asdesigning its corporate identity. The “V” emblemrepresents the first letter of the brand name, aswell as denoting openness and transparency thatare key features of the architectural style seen inVilla developments. These characteristics are notcommonly found in the more traditional Saudihouses.

villacorporate identity


SATA , which provides motoring services andorganizes motor sports activities, commissionedDakkin to design their new logo.The “S” emblem is made from two abstract flagshapes that are evocative of SATA sporting events.The color palette includes red, which suggestsenergy and speed, as well as grey, which provides abalancing solidity for the complete identity.

satacorporate identity


Masta is a travel agent that required a corporateidentity, which would stand out amongst its manycompetitors.Dakkin designed this colorful logo with its star-likeemblem made from brush strokes. The strokes appearto move outwards in different directions, from acenter, which represents the idea of traveling todifferent destinations. The emblem can also be seenas a shining sun.

mastacorporate identity


Makeel is a discount store with the slogan “StretchYour Riyal”.Dakkin designed this identity to reflect the natureof the client’s business, with the emblem creatingthe English letter “M” formed like a ribbon stretchinginto the distance. At the end of the emblem is alsothe first letter of the Arabic name.The color palette of Blues and greens is bright andfresh reflecting the character of the brand.

makeelcorporate identity


Dakkin designed the Creative Closets corporateidentity with its emblem representing wardrobedoors, as well as symbolizing two letter C’s facingeach other.The color palette of Brown and rich gold symbolizesthe quality materials used by the company.

creative closetscorporate identity


annual reports

our work


It’s time to report your data, and every figurematters. The quality of your Annual Report reflectsyour institution, and may be your most important marketing and communications tool for the whole year.

Since you value your image you need yourAnnual Report to be in the right hands becausewhen figures matter, your agency counts.

WHEN EVERY

F1GUREMATTERS

0 0 1 0 1 0 0 1 1 0 1 0 0 0 1 0 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 01 0 0 1 1 0 0 0 0 1 0 0 1 0 0 1 0 0 1 0 1 0 1 1 0 1 0 1 0 0 1 0 11 0 0 1 0 0 1 0 1 0 0 1 0 1 0 0 1 1 1 0 0 1 0 0 1 0 0 1 0 1 0 1 01 1 0 1 0 0 1 0 1 0 1 0 0 1 1 1 0 0 1 0 1 0 1 0 0 1 0 1 0 0 1 01 0 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0 0 1 1 0 1 1 0 1 0 1 0 1 0 1 10 1 0 1 0 1 0 1 0 0 0 0 1 0 1 1 0 1 1 1 0 1 0 1 0 1 0 1 0 0 1 1 10 1 0 1 0 1 0 1 0 1 0 1 0 1 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 1 0 0 10 0 1 0 1 0 1 0 0 1 1 0 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 01 0 1 1 1 0 1 0 1 0 1 0 1 1 1 0 1 0 1 1 0 1 0 1 0 1 0 1 0 1 0 1 00 1 0 0 1 1 0 1 0 1 0 0 1 0 1 0 0 1 0 1 0 1 0 1 0 1 1 0 1 0 1 1 01 1 0 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 0 0 0 0 1 0 1 0 1 0 1 0 1 0 10 1 1 0 1 1 0 1 0 1 1 1 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0 1 0 10 1 0 1 0 1 0 1 0 1 0 1 0 1 1 0 0 1 0 1 0 1 1 0 1 1 0 1 1 0 1 0 0

0 0 1 0 1 0 0 1 1 0 1 0 0 0 1 01 0 1 1 0 0 0 1 0 1 1 0 1 0 1 00 1 0 0 1 1 0 0 0 0 1 0 0 1 0 0 10 0 1 0 1 0 1 1 0 1 0 1 0 0 1 0 11 0 0 1 0 0 1 0 1 0 0 1 0 1 0 01 1 1 0 0 1 0 0 1 0 0 1 0 1 0 10 1 1 0 1 0 0 1 0 1 0 1 0 0 1 11 0 0 1 0 1 0 1 0 0 1 0 1 0 0 10 1 0 0 1 0 1 0 1 0 0 1 0 1 0 10 1 0 0 1 1 0 1 1 0 1 0 1 0 1 0 11 0 1 0 1 0 1 0 1 0 0 0 0 1 0 1 10 1 1 1 0 1 0 1 0 1 0 1 0 0 1 1 10 1 0 1 0 1 0 1 0 1 0 1 0 1 1 0 1

0 0 1 0 1 0 0 1 1 0 1 0 0 0 1 0 1 0 1 1 0 0 0 1 0 1 10 1 0 1 0 0 1 0 0 1 1 0 0 0 0 1 0 0 1 0 0 1 0 0 1 0 10 1 1 0 1 0 1 0 0 1 0 1 1 0 0 1 0 0 1 0 1 0 0 1 0 1 00 1 1 1 0 0 1 0 0 1 0 0 1 0 1 0 1 0 1 1 0 1 0 0 1 0 10 1 0 0 1 1 1 0 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 1 0 0 1


bahri

Dakkin designed the Arabic and English versions of the 2011 Bahri Annual Report, in accordance with the company’s new corporate identity.

annual reports


ecra

The 2011 Electricity & Cogeneration Regulatory Authority (ECRA) Annual Report, designed by Dakkin.

annual reports


ecra

The 2011 ECRA Activities and Achievements Report designed by Dakkin.

annual reports


kacst

KACST Annual Reports 2007, 2008, 2009Dakkin has designed and produced the KACST Annual Reports for several years, targeting the government decision makers.

These unconventional reports each have conceptual themes, with consecutive messages clearly communicated through the reports’ section dividers.

Unique illustrations and visuals were developed to create an artistic look and feel to make the information more inviting.

annual reports


ibtikar

The Ibtikar 2010 Exhibition Report created by DakkinThe Ibtikar 2010 Exhibition Brochure

Dakkin created the Annual Report for the bi-annual Ibtikar exhibition of Mawhiba in 2008, which has become considered as one of the largest and most important exhibitions specialized in invention and innovation in the Middle East. Due to the trust gained by the agency, for what was widely acknowledged as an outstanding job, Dakkin was commissioned to produce all of the work for the 2010 Ibtikar Exhibition.Engr. Fadi Doidri has been honored in letters of appreciation for the Ibtikar work, which has helped to strengthen its brand image, and gain wider recognition for the event.

annual reports


mawhiba

Dakkin was commissioned to produce the King Abdulaziz & His Companions Foundation for giftedness and Creativity (Mawhiba) Annual Reports for four consecutive years, as well as creating and producing their strategy reports. The agency also created and proposed the tagline “Where you belong” for Mawhiba.

annual reports


mawhiba

Dakkin designed and produced the Mawhiba Annual Reports for several years running, targeting the government decision makers.

Mawhiba received a letter of appreciation, mentioning the design, from HRH Prince Sultan Bin Abdulaziz in the year 2007.

These unusual reports are each built on conceptual ideas, with consecutive messages clearly communicated across the section dividers within the reports.

annual reports


citc

The Communications and Information Technology Commission (CITC) asked Dakkin to design its 2006 Annual Report. Dakkin created their “Deeper Roots...Harvesting Rewards” concept showing fiber optic roots with a stalk of wheat growing from them above ground.

annual reports


sidf

The Saudi Industrial Development Fund (SIDF) commissioned Dakkin to create this special Annual Report in a quality presentation wooden box.

annual reports


BTL

our work


Your corporate communication materials will only present you well, and consistently, if they’re based on sound design principals. Using the most appropriate grids, to provide the invisible foundation and structure for your collaterals design, is vital. In the right hands, grids offer great flexibility and will help in making your information easier to absorb.

When your professional image matters,your agency counts.

WHERE EVERY

GRIDM A T T E R S

ANNUAL REPORT 2011 | 10

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The Health Industry in 2011

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Distribution among the operating areas Customers accomodated per area

Customers accomodated per area

Southern15%

Southern15%

Central25%

Central25%

Eastern15%

Eastern15%

Western45%

Western45%

Southern

Central

Eastern

Western


madaen second industrial

Dakkin designed this boxed kit for the Madaen Second Industrial land auction in Riyadh. The kit includes a map and plan view of the land plots for sale, a brochure and a gift.Dakkin also designed the Madaen corporate identity, whch resembles a gear, to be in harmony with the character of the project.

BTL


almorouj

This location map, and plan of land plots for sale, was created by Dakkin for the Al Morouj real estate project.

BTL


kacst

Above, the KACST Strategic Technologies Program Summaries

Dakkin was commissioned by KACST to create this boxed set of 12 reports, each relating to one of the Kingdom’s strategic priorities.

Creating the tagline “Where knowledge grows” was one of Dakkin’s many initiatives for KACST. This has remained a consistent theme for them ever since.

BTL


kacst

“The Story Behind The numbers” brochure was conceived, designed, researched and written by Dakkin in Arabic and English versions, in association with the KACST advertising and media committee. The brochure was subsequently developed into a wide variety of applications and creative formats, and the work received recognition on a number of occasions. Much of the photography was also taken by the Dakkin team.

Examples of rollups from “The Story Behind The numbers”

www.kacst.edu.sa

The Kingdom of Saudi Arabia has over 18% of the world’s desalination capacity. Over 2,500 miles of pipes carry 70% of our fresh water from the many other large desalination plants in Saudi Arabia. Behind these numbers lies the fact that Saudi Arabia has an ever-increasing thirst for fresh water. KACST has achieved many successes in the field of water technology. One example is the special desalination membrane material developed in collaboration with computer giant IBM, as well as Tokyo-based Central Glass.

Water

thousandcubic meters800

www.kacst.edu.sa

One nanometer (nm) is one billionth of a meter – roughly 100,000 times thinner than a human Hair. The term “Nanotechnology” specifically defines the field of science that studies and manipulates the properties of materials at a scale of less than 100 nanometers. KACST collaborates and forms partnerships with many of the world’s best known names in nanotechnology including IBM Research, Intel and Synopsis Inc. For example, The work of KACST and IBM will concentrate on seeking innovations at the molecular scale to resolve crucial energy and sustainability issues.

100 thousand times thinnerthan a human hair

Nanotechnology

www.kacst.edu.sa

27 million people

Biotechnology

Home to a population of almost 27 million people, Saudi Arabia has the highest population growth rate in the world at 2.9%. This rapid growth brings along many challenges. Biotechnology can assist us in important areas including healthcare through medical research, feeding our population through agricultural research, and protecting our environment & ecology through environmental research. An example of KACST’s involvement is the Date Palm Genome Project, carried out in collaboration with the Beijing Institute for Genomics (BIG), under the Chinese Academy of Sciences. This is viewed as a landmark mission between Chinese and Saudi scientists.

www.kacst.edu.sa

12Space & Aeronautics Technology

saudi satellites

12 Saudi satellites have been launched to date, from the Baikonur site in Kazakhstan, primarily for communications and remote sensing purposes. This is only a part of the Kingdom’s success in the international space & aeronautics sector, which is one of accelerating technological advancement and increasing competition. One of our many projects was to design and build a new and flexible system to control the power that operates satellites, including its distribution to their components and parts. The electronic chips that are required for this were developed and tested in experimental operations.

BTL


kacst

Dakkin created the “You” Public Awareness Campaign, promoting Science and Technology, which was the first of its kind. The Campaign celebrated the contribution of historic Muslim Scientists and Scholars to mankind’s Science and quality of life. This desktop Calendar, and special pad of twelve months’ bookmark calendars (Right), are examples of the many collaterals produced for the campaign.

Examples of rollups from the “You” campaign

BTL


king abdullah financial district

The first corporate brochure for King Abdullah Financial District (KAFD) was designed, produced and written by Dakkin. Special color and effects as well as the use of calc, water based ink, and duotone colors gave a uniquely prestigious look and feel.

BTL


bilda mall

Dakkin has designed and produced the first Bilda corporate communication package, including its website and corporate brochure, with an attached documentary film.

This unconventional package used a visual communication concept presenting Bilda messages in a unique style.

The copywriting for the whole package was written by the Dakkin team.

Bilda Corporate Brochure

BTL


alsalam aircraft co.

“get More”Dakkin designed and produced this conceptual communication package for Al Salam Aircraft Co, which was first presented in the 2007 Dubai Airshow.

The complete, comprehensive suite of materials, which included press ads, brochures, flyers, folders, CD labels & covers, as well as calendars, helped Alsalam to stand out from competitors at the show.the company’s participation in the airshow proved highly successful, thanks in part to their professional marketing and advertising materials.

The ‘get More’ marketing packageThe Alsalam desktop calendar

BTL



Dakkin created this latest corporate brochure for Alsalam, with the theme of “Aligned with Excellence”.Alsalam prides itself on its high level of professionalism, care, safety and accuracy, with excellence being at the heart of everything that the company does.

BTL



Dakkin created this brochure to highlight the expertise and capabilities of Alsalam in VIP aircraft interior design, refurbishment and completions.

The different titles, on each of the pages, are written in three words that commence with the letters V, I & P. Examples include: Very Impressive Planes, Valued International Partners and Vital Inspection Process.The brochure was first used during the 2011 Dubai Airshow.

BTL


riyadh chamber of commerce

The first bilingual corporate profile for the Riyadh Chamber of Commerce was created by Dakkin.

The outstanding layout with the unique metallic special color along with the special graphical effects gave this profile its prestigious look & feel.

BTL


center of excellence (coc)

Dakkin created this corporate brochure for the Riyadh Chamber of Commerce “Center of Excellence”.

BTL


al habib projects

The Al Habib Projects Marketing Kit designed by Dakkin.

BTL


al moosa hospital

The Al Moosa HospitalBrochure was created by Dakkin to highlight the hospital’s different areas of expertise, strengths and facilities.

BTL


al jasriah

This corporate kit for Al Jasriah, including a folder, brochure and range of insert flyers, was designed by Dakkin with high production values to reflect the character of the company.

BTL


sagia

Dakkin designed and produced this specially packaged set of 13 Regional economic reports covering the various regions of the Kingdom.

A outstanding thirteen color palette was created, where each region had its own fingerprint color.

The whole theme stands out in its consistency and uniqueness.

Dakkin created this prestigious ‘Kingdom of Energy’ package for the SAgIA governor on his visit to Darfur. The turnaround time for delivery was only five days. Dakkin and SAgIA teams worked hard together, and successfully met the deadline.

SAgIA ‘Kingdom of Energy’ SAgIA 2007 Regional Economic Reports

BTL


sagia

Dakkin designed and produced this BTl collaterals package for the “Healthcare Investment Opportunities” 2007 Dubai Convention, with the apple design rippling out from the Kingdom. The concept is based on the well known saying that “an apple a day keeps the doctor away”.

BTL


dar al arkan - al qasser

Al Qasar is a project of the real estate developer Dar Al-Arkan. Dakkin created this Al Qasar brochure, as well as the Al Qasar identity, which was designed to reflect the style of the development. The column-like visual within the logo emblem is inspired by some of the project’s architecture.

BTL


al tamimi

This corporate brochure was designed by Dakkin for Tamimi Tents.

BTL


naseej

The state-of-the-art design along with the special teaser revealer production lent a dynamic, exciting look and feel for this corporate brochure.

BTL


al mashtal city

The Al Mashtal City real estate project corporate brochure created by Dakkin.

BTL


sata

Dakkin created a wide range of BTl collaterals for the Saudi Automobile & Touring Association (SATA) including brochures, newsletters, calendars and much more.

BTL


sata rally

The SATA Rally brochure, and all of the other Rally BTl materials were created by Dakkin.

Above, the SATA Rally promotional flyer.

BTL


sata rally

MOTOR SHOWالفرق المتعاونةالراعي اإلعالمي البالتينيالشريك اإلعالميالراعي الذهبيالراعي البالتيني

الراعي اإلعالمي

تنظيم:بالتعاون مع

الراعي الرئيسيتحت إشراف:

ت�أجري

دراج�ت ن�رية

ATV

تنـظـيـــم:

بالتعاون مع

الراعي البالتينيالراعي الرئيسيتحت إشراف:

الراعي الذهبي

الشريك اإلعالمي

الراعي اإلعالمي الراعي اإلعالمي البالتيني

www.sataclub.com.sawww.sataclub.com.sa

تنظيم:






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Rally CRoss

Participate in the first event of its kind in Riyadh. Enjoy the most exciting sport and social activities in an atmosphere of competition, challenge and fun. Thursday is for individuals and Friday is reserved for families.

Rally Cross - sand Drag - Motor show

6th & 7th January

saTa Rally FoR aUToMoBIlEs aND MoToRBIKEs

The Challengeis Coming

They can run but they can’t hide.

�ضارك يف احلدث الأول من نوعه مبنطقة الريا�ض )حمافظة �ضرما - منتجع

والرتفيهية والجتماعية الريا�ضية الفعاليات باأجمل وا�ضتمتع �ضفاري(،

املتنوعة يف جوٍّ من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ض خم�ض�ض

لالأفراد، واجلمعة للعائالت.

saudi automobile & Touring association

تباع التذاكر هناTICKETs avaIlaBlE HERE

Tel: 01 - 4763131 ext. 8112 | Fax: 01 - 4762424 | Toll Free: 800 124 1002 | [email protected]اأحد فروع

ع�ضو الحتاد الدويل لل�ضيارات منذ عام 1982م

BTL


vivienda hotel

The Vivienda Hotel Villas corporate identity was designed by Dakkin to reflect the unique and elegant character of Vivienda, as a one-of-a-kind boutique hotel in Riyadh.

Dakkin Designed all of the collaterals for the hotel, as well as their press advertising.

BTL


kimma cone

Dakkin designed this colorful corporate brochure for Kimma Cone, a leading local manufacturer of ice cream cones.

BTL


Dakkin designed this Al Aghar Equestrian Club brochure after creating their new corporate identity.

al aghar equestrian clubBTL


subway

This banner advertising and promotion poster, created for subway, used taste appeal and value for money to capture the attention of the public.

Banners

Promotional poster

BTL


print advertising

our work


Imagine the value of launching the most creative concept that captures the eyes, and holds the attention of your audience. To cut through the media ‘clutter’ you need to communicate your message instantly and clearly. The most effective way is through strong and relevant creative ideas that evoke people’s emotions.

When maximizing the value of your media matters, your agency counts.

WHERE EVERY

CONCEPTMATTERS

Be Confident

King Khaled International Airport, Industrial Park P.O. Box

8012, Riyadh 11482 Tel.: +966 1 2203966 Fax: +966 1 2203973

For more information contact [email protected]

or visit our website at www.alsalam.aero

ALSALAM AIRCRAFT COMPANY

State-of-the-art facilities and a highly qualified and skilled workforce make Alsalam a leading provider of civil and military aircraft maintenance services that include:

Maintenance, repair, overhaul and modifications; Avionics and communication system upgrades; VIP interior design, refurbishment and completions; Technical support services


sasco

“Experience, Strength, leadership”.

This nationwide Teaser & Revealer Campaign launched a new standard of gas station services in the Kingdom. SASCO’s image was completely changed, and their offering was entirely upgraded. The original date palm tree logo was transformed to become a palm leaf in abstract. The leaf was then used in representing Para gliders, forming the shape of a complete palm tree, descending from above to decorate and beautify our land.

print advertising


�شارك يف احلدث الأول من نوعه يف منطقة الريا�ض يف

جو من املناف�شة والتحدي و املرح ومتتع ب�شحبة عائلتك

والرتفيهية والإجتماعية الريا�شية الفعاليات باأجمل

املتنوعة.

بالتعاون مع:تنظيم:

تحت إشراف:

للمشاركة و فرص الرعاية يمكنكم االتصال على

Riyadh’s First Rally5th - 7th January 2011

Rally Cross - Sand Drag - Motor Show

Tel: 01 - 4763131 ext. 1144 Fax: 01 - 4762424 Toll Free: 800 124 1002

[email protected] اأو مرا�شلتنا عرب

www.sataclub.com.sa اأو زيارتنا على املوقع الإلكرتوين

اإحدى فروع

ع�شو الحتاد الدويل لل�شيارات وال�شياحة منذ عام 1982م

They can run but they can’t hide.

sata rally

RALLY CROSS سباق سيارات الدفع الرباعي

غــداً الـتـحـــديD

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الريا�ضية الفعاليات باأجمل وا�ضتمتع �ضفاري(، منتجع - �ضرما )حمافظة الريا�ض مبنطقة نوعه من الأول احلدث يف �ضارك

والجتماعية والرتفيهية املتنوعة يف جوٍّ من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ص خم�ص�ص لالأفراد، واجلمعة للعائالت.

سباق سيارات الدفع الرباعي • سباق التسارع الرملي مســابقة أجمل ســيارة معـدلة وتاريخـية وأجمل دراجة

مـن 6 إلــى 7 ينــايــررالي ساتا 2011







التذاكر متوفرة على بوابة منتجع �صفاري )حمافظة �صرما(

اأحد فروع


Tel: 01 - 4763131 ext. 8112 Fax: 01 - 4762424Toll Free: 800 124 1002 | [email protected]

لالشتراك والتسجيل االتصال على :

www.sataclub.com.sa

غـداً التحــدي

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اأحد فروع




www.sataclub.com.sa


سـبــاق التســارع الـرملــيالريا�ضية الفعاليات باأجمل وا�ضتمتع �ضفاري(، منتجع - �ضرما )حمافظة الريا�ض مبنطقة نوعه من الأول احلدث يف �ضارك

والجتماعية والرتفيهية املتنوعة يف جوٍّ من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ص خم�ص�ص لالأفراد، واجلمعة للعائالت.









اأحد فروع




www.sataclub.com.sa










MOtOR ShOw

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غـداً التحـدي

�ضارك يف احلدث الأول من نوعه مبنطقة الريا�ض )حمافظة �ضرما - منتجع �ضفاري(، وا�ضتمتع باأجمل الفعاليات الريا�ضية

والجتماعية والرتفيهية املتنوعة يف جوٍّ من املناف�ضة والتحدي والـمرح .. يوم اخلميـ�ض خم�ض�ض لالأفراد، واجلمعة للعائالت.

مسابقة أجمل سيارة معدلة وتاريخية وأجمل دراجة

The launching ad and promotional campaign ads for the first SATA Rally were created by Dakkin. The ads depicted a camel being chased by a car with the title “They can run, but they can’t hide”.

print advertising



Dakkin was the design partner of choice for Alsalam Aircraft Co, in helping them to present their professional image at the important 10th UAE Dubai Airshow, in 2007. The project covered booklets, posters and magazine ads. The concept and design work received international praise, gaining recognition for Dakkin. Alsalam Aircraft Co is still using this advertisement today.

print advertising


kacst

“Science is the Vision for the Future” (Right).Dakkin created this national advertising campaign of consecutive ads for KACST Science Weeks, launched in magazines and the press, to raise awareness of the importance of scientific breakthroughs and discoveries in improving our lives for the future.

Examples of the KACST “You” Campaign (above).This Public Awareness Campaign, promoting Science and Technology, was the first of its kind. The Campaign celebrated the contribution of historic Muslim Scientists and Scholars to mankind’s Science and quality of life. Examples of the KACST Science Weeks “Science is the Vision for the Future” ad campaign

print advertising


kacst

KACST“launch Your Ideas” adThis Public Awareness Campaign created a call to action, reminding the Saudi people that they are the future and hope of the Kingdom. Here we encourage people to bring their ideas forward and let them take flight.

KACST“Protect Your Ideas” adAs the national provider of patents, KACST reminds inventors to protect their valuable ideas. Here the fragile candle flame, that represents an original idea, is protected from the wind and rain by the umbrella of a patent.

print advertising


kacst

This magazine advertisement, and poster carries the line ‘Where Knowledge grows’ which was conceived and proposed by Dakkin for KACST and has been consistently used as a platform across numerous campaigns as well as in KACST literature. The notions of Knowledge and growth are combined through the visual of a light bulb formed from growing seedlings.

The KACST“Face” Janadriah Culture Festival ad.Words such as Patience, Persistence and Cooperation form the face of a Saudi man. Here we suggest that the culture of each man plays a strong role in forming his identity. The festival itself reminds us of, and preserves, our cultural heritage and history. This Campaign was also applied on Posters, Rollups and Post Cards.

print advertising


akwaan properties

Akwaan Properties “Discover” Corporate Campaign.As well as creating Akwaan Properties Corporate ID, Dakkin developed the Discover concept in their first Corporate Advertising Campaign. This ran frequently in several international magazines, such as Forbes, and was further developed into posters and online banner ads used on their company website.

print advertising


badir

“Welcoming Your Thoughts & Initiatives”Engagement Campaign.Badir is the KACST Program for Technology Incubators, and Dakkin created this campaign to call on people to engage with Badir. The idea of outstretched hands is given a novel and hi-tech treatment, with computer connection plugs becoming the hands.

print advertising


al jasriah

w w w. a l j a s r i a h . c o m

كبير . . . مـا عليك

حلمك أكبر من امكانياتك ؟ اآلن تستطيع تحقيقهاالختيار، حرية لك نتيح اجلاسرية في معنا تتمناه ما وحقق تريد ما متلك كـان سـواء احتياجـاتك؛ كانت مهما ... الصحيحة اإلسـالمية وبالطريقة أرضاً ... سيارة ... أثاثا ... أو جتهيزات منزلية كل ما عليك هو االتصال بنا أو زيارتنا

لوضع البرنامج املالئم لك وتقدمي احللول املناسبة.

Al-Jasriah Co. Ltd. for Trading & Installment

DA

KK

IN 4

78

85

84

الرياض - الربوة- الدائري الشرقي - بني مخرجي 14،13 - هاتف : 4961111 - فاكس 4916732 ص.ب 87710 الرياض 11652 اململكة العربية السعودية

Al Jasriah “Big Dream” Promotional Campaign.When dreams and goals seem large, achieving them may feel a little daunting. Al Jasriah can help you make those big dreams come true.

print advertising


dar al-arkan

Jeddah Real Estate Exhibition ads for Dar Al Arkan, created by Dakkin.

print advertising


ibtikar

This Ibtikar 2010 newspaper advertisement was conceptualized by Dakkin as a constellation of stars forming the shape of Saudi Arabia. The stars can be seen as representing the glittering achievements, potential, creativity and inventiveness of the Saudi people.

print advertising


al khaleej

Al Khaleej “Strengthen Your Capabilities” ad.Since ‘Knowledge is Power’, and the computer mouse is the modern gateway to powerful learning, Dakkin visualized the strength of increased knowledge as a muscular bicep in the form of a mouse.

Direct English learning Courses with Al Khaleej.

“Drink” (Above left)Quench your thirst for knowledge.

“Eat” (Above Right)Consume knowledge until you are fully and completely satisfied.

print advertising


م شـر

ق الطريـ

شــارع ٣٠

شــارع ٣٠

شــارع ٤٠

N

SW

E

محافظة ينبع

لمزيد من المعلومات الرجاء اإلتصال بنا :هاتف : 0096614752222 تحويلة 203

فاكس : 0096614732299 جوال : 00966554751111ص.ب : 41795 الرياض 11531 المملكة العربية السعودية

[email protected] : البريد االلكتروني

www.msre.com.sa

�أحد م�شاريع

استثمر في قلب ينبع النابض

الـبـحـــر األحــمـــــر

طريق الشرم

مكتب المبيعات

شركة الكهرباء

مستشفى ينبع العام

بنك البالد

ميناء ينبع

المزاد يوم األربعاء 1 /1٤٣2/6 هـ الموافق 2٠11/5/٤م

الساعة الرابعة عصرًا

التشجيرالطرقاإلنارةالهاتف الكهرباءالماء

يقع مخطط المروج على طريق الشرم بِمساحة إجمالية من واحد كيلومتر بُعد وعلى مربع متر )940548( قدرها األحمــــر مجــــاوراً ألهــم األســواق البحــــر أجمل شـــواطئ التجارية والخدمية ليلّبي تطلعات مستثمريه وساكنيه.

الخدمات من متكاملة مجموعة المخطط في تتوفر والمــــرافق تشــــــمل الميــاه والكـــهرباء والهـــاتف واإلنـــارة

والطرق والتشجير والحدائق.

شروط المزاد: البيع سيكون بالمزاد العلني وألعلى سعر .

عند المشتراة األراضي قيمة من ٪90 المشتري يسدد الشراء والباقي 10٪ عند اإلفراغ .

السعي على المشتري بواقع 2.5٪ من قيمة األراضي المشتراة.

almorouj

This press ad was designed by Dakkin for the Al Morouj real estate land auction.

print advertising


استثمر في قلبالصنـاعة النابــض

مخرج 18

صناعية الفوزان

محطة وقود

صناعية المناخ

صناعية المناخ

طريق الخرج

صناعية المدائن األولى

N

ملزيد من املعلومات الرجاء الإت�صال بنا :

هاتف : 0096614752222 حتويلة 203

فاك�س : 0096614732299 جوال : 00966554751111

�س.ب : 41795 الريا�ض 11531 اململكة العربية ال�صعودية

[email protected] : الربيد اللكرتوين

ور�ش

�سكني جتارى

�سكني عمال

م�ساجد/ جامع

م�ستو�سف

حدائق

مواقف و �ساحات

دليل اللوحة

اإنارة �سوارعكهــربــاء م�ستو�سفم�سجــدميــاهطــــرق هــاتــف�سرف �سحي

اأحد م�صاريع

www.msre.com.sa

اغتنم الفرصة اآلن، واستثمر في قلب الصناعة النابض

سوف يقام المزاد في موقع المخطط

الدائري الجنوبي

المزاد يوم الثالثاء 24 /1432/04 هـ الموافق 2011/03/29م

الساعة الرابعة عصرًا

تقع �صناعية املدائن الثانية يف مدينة الريا�ض بالقرب من خمرج 18

الـموؤدي اإىل طريق اخلرج اجلديد.

وور�ض وال�صيارات الألومنيوم كور�ض ال�صناعية للور�ض مرخ�ض املخطط

متكاملة من املخطط مبجموعة وزود الأخرى، الور�ض من والعديد النجارة

الطرق، الإنارة، الهاتف، �صبكة الكهرباء، املياه، ت�صمل واملرافق اخلدمات

ال�صرف ال�صحي، امل�صاجد، احلدائق، ال�صاحات، ومواقف ال�صيارات.

تبلغ م�صاحته 563،000 مرت مربع، جمموعة من وتتوفر يف املخطط الذي

القطع خم�ص�صة للمكاتب وال�صكن التجاري و�صكن العمال.

�شروط املزاد:

البيع �صيكون باملزاد العلني ولأعلى �صعر .

ي�صدد امل�صرتي 90٪ من قيمة الأرا�صي امل�صرتاة عند ال�صراء والباقي ٪10

عند الإفراغ .

ال�صعي على امل�صرتي بواقع 2.5٪ من قيمة الأرا�صي امل�صرتاه.

madaen second industrial

“Invest in the heart of industry”Dakkin created this press ad for the Madaen Second Industrial real estate land auction.

print advertising


closet world

Closet World “The Best Choice for the Price”Promotional & Branding Ad.Dakkin created the visual of the closet, with its shadow forming a bar code, to represent the idea that Closet World products reflect real value in their prices. The Campaign also provided the opportunity to launch their new Corporate ID.

print advertising


creative closets

Creative Closets “Reward Your Home” campaign advertisement.Dakkin used this international campaign to launch the client’s new Corporate ID, gaining very positive feedback for the new look and feel in the process. Ads ran in Abu Dhabi, Dubai, Saudi Arabia’s Eastern Province, Al Khobar and Jeddah, as well as Bahrain.

This ad highlights the ‘bespoke’ nature of the company’s closets that are tailor made to fit

print advertising


union national bank

These ads, created for the Union national Bank, were designed as part of an advertising campaign to promote easy savings plans to cover a variety of different goals.The ads all featured visuals that incorporate stacks of coins, combined with other objects that relate to the specific purposes of the plans.

print advertising


union national bank

These ad campaigns, created for the Union national Bank, encourage investment in savings certificates with a scratch & win gold promotion.

print advertising


kunooz jewellers

These stylish ads were created for a high-end chain of Jewellers, with a focus on the exquisite world of Italian Jewellery.

print advertising


documentaries &tv commercials

our work


Dakkin’s experience in the electronic media includes creating documentaries and TV commercials, as well as radio commercials.

This storyboard was produced by Dakkin for a SASCO documentary highlighting the history of travel and transport within Saudi Arabia, culminating in the launching of the new SASCO branding and refurbished gas stations.

Dakkin staff includes highly skilled illustrators for both traditional drawings, such as those used in our storyboards, and for 3-D digital renderings.

sascodocumentaries & tv commercials


PR coverage

our work


kacst

KACST requested the assistance of Dakkin with copywriting and editorial services for its important conference on Solar Powered Water Desalination.

Dakkin took care of every detail of the conference, even down to the flowers on the table and the buffet food. Engr. Fadi was able to leverage his strong media relationships to ensure that the conference was very widely reported in the press. He also influenced the styling of the editorial in terms of layout, images and text highlights.

Examples of the extensive press coverage organized by Dakkin

PR coverage


sata rally

SATA Rally pre-event examples of press editorial coverage organized by Dakkin.The agency organized all of the press editorial coverage, influenced the design of the editorial, organized free advertising insertions, and recruited the sponsors for the SATA Rally.

left: Aljazirah page 23, Right: Shams page 22, published on Thursday 6th of January 2011

PR coverage


sasco

Dakkin organized the launch event for SASCO, from A to Z, taking care of every single detail. The guest of honor at the launch event was His Royal Highness Prince Sultan Bin Salman Bin Abdulaziz.Through his excellent media relations, Engr. Fadi was able to secure a very high level of media coverage with the press and over twenty TV Stations. Engr. Fadi also conceived of, and organized, the scale model of the station, displayed at the event, and the crystal sword presented to HRH Prince Sultan. All of his resulted in SASCO being able to report a substantial increase in traffic through its sites.

Examples of the extensive press coverage organized by Dakkin

PR coverage


sata rally

SATA Rally pre-event examples of press editorial coverage organized by Dakkin.The agency’s attention to detail, concern for safety, and Engr. Fadi’s background in engineering was invaluable to the organization and management of the event. Engr. Fadi checked all of the installations for safety, and even arranged for additional safety helmets to be available for the rally drivers, in case there was any shortage.Engr. Fadi also had a major influence on the design, selection and use of photography for this editorial coverage.

Top: Shams page 22, lower left: Aljazirah page 46, Right: Shams page 22, published on Saturday 8th of January 2011, lower Right: Arriyadiyah page 3, published on Friday 7th January 2011

PR coverage


magazines &newsletters

our work


sata

Dakkin created this informative newsletter for Sata in both Arabic and English.

magazines & newsletters


tarbiah school

newsletters created by Dakkin for the Al Tarbiah School.

magazines & newsletters


Examples of newsletters created by Dakkin for Al-Khaldiyya.

al-khaldiyyamagazines & newsletters


Dakkin has designed and created numerous magazines and newsletters for institutions and organizations such as KACST and Ibtikar.

kacst & ibtikarmagazines & newsletters


packaging

our work


kimma cone

Dakkin has designed a wide range of packaging for Kimma Cone ice cream cones.

packaging


siemenspackaging

The Siemens Discovery Box project,designed for school children.


kanolli

Examples of packaging designed byDakkin for Kanolli food products.

packaging


corporate gifts

our work


Dakkin designed a book of beautiful photography covering a great many facets of the Kingdom of Saudi Arabia including heritage and culture, history and modernity, landscapes, cityscapes, sea views, and much more.

The book is an excellent corporate gift, with 16 pages of any content that a client wishes to publish at the beginning, as well as the cover and first page being customized with their logo.

Kingdom of Saudi Arabiaالمملكة العربية السعودية

ABDULLAH AL AKEEL HANS OTTO

With

Complim

ents

kingdom of saudi arabia photography bookcorporate gifts


When SASCO launched its first new model gas station, every detail of the event was conceived, organized and managed by Dakkin, including the crystal sword presented to HRH Prince Sultan Bin Salman Bin Abdulaziz.

This unique and eye-catching gift helped in gaining extensive media coverage of the event.

the crystal sword gift fit for a princecorporate gifts


recognition

our satisfied clients


Honoring Fadi at the successful conclusion of the SATA Rally, 2010, from left to right: Mr. Ibrahim Al Hudaithi, SASCO Chairman, Engr. Fadi Doidri, Dr. Hatem bin Abdul Rahman Abu Samah, Vice President, Saudi Arabian Motor Federation

Honoring Engr. Fadi for his work on Ibtikar 2010, from left to right: Engr. Fadi Doidri, Dr. Khaled bin Abdullah Al-Sabti, Dr. Fouad bin Abdullah Al Awwad Secretary general Deputy, Mawhiba

recognition


kacst

English translation:

Kingdom of Saudi Arabia

King Abdulaziz City for Science & Technology Office of the President

Ref. 147401/M/10 Date: 24/02/1429

Dear Sirs; Esteemed Eng. Fadi Asaad DoidriDakkin Advertising & Design Consultancy

Whereas Dakkin Advertising & Design Consultancy executed some printed materials for KACST, Technology Development Center and Science and Technology national Policy in record time and with high professionalism; Accordingly, I would like to appreciate you for the collaboration and achievement of the tasks entrusted to you in record time and high knowledgeability, which assures that your company includes abundant knowledgeable designers who have a high sense of responsibility, dedication and loyalty in work which, at last, was reflected on the performance level. I thank you again and I hope to fulfill more successful plans in ceremonies, official events and next jobs, with my best wishes for all.

Very truly yours,

KACST President Dr. Mohammed ibn Ibrahim Al-Suwaiyel

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mawhiba


King Abdulaziz & his Companions Foundation for giftedness & Creativity Issue no.: 10/07/1431

general Secretary office

Dear Eng. Fadi Asaad Doidri, Dakkin Advertising & Design Consultancy (Managing Director)

I would like to thank you for your remarkable performance, precision in works entrusted to you in Ibtikar exhibition 2010, satisfactory accomplishments and dedication which, thanks to god, led to resounding success of the expo.We are looking forward to keeping effective partnership with you to fulfill more success in the next events and activities.

Best Regards,

KACFgC general Secretary

recognition


kacst


KACST Date : 15/02/1432 (H) Office of the President (7000875216)

Dear Engr. Fadi Asaad Doidri, Dakkin Advertising & Design Consultancy

WHEREAS the Consultancy Ads & Media Services Agreement concluded between KACST and Dakkin Advertising & Design Consultancy, whose term was two successive years, has been successfully completed, AnD WHEREAS several achievements were attained during this term as from amending the city’s identity, launching its new motto: WHERE KnOWlEDgE gROWS!, publishing the first guiding manual of this identity and all subsequent applications thereof, setting some slogans related to KACST works and initiatives (such as InITIATIVE OF KIng ABDUllAH FOR ARAB COnTEnT and THE nATIOnAl AnD ACADEMIC nETWORKS In SAUDI ARABIA, many promotional publications such as Metdigits manual, Way to Knowledge, going Ahead Steadily, etc), ads campaigns, public awareness campaigns in particular “You are the Future” in its three phases which started with “Muslim Scholars”, “launch your Thoughts” and “We Protect your Thoughts” campaigns and many other publicity campaigns; AnD Your contributions to some major events in KACST such as the press conference of King Abdullah Initiative for Water Desalination by Solar Energy, Science & Technology Week and its campaign “Science is Vision for Future”, organizing Janadriah Exhibition and its ads campaign. Therefore, I would like to convey my sincere thanks and appreciation for the collaboration your company provided with the MEDIA COMMITTEE which I chaired in KACST for successfully achieving all works entrusted to it as per standard quality and accurate timelines, which reflects high level of performance, expertise, due diligence and sense of initative which helped us to achieve our goals. Again, I appreciate the efforts that you and your company “Dakkin Advertising & Design Consultancy” have invested in us.

Very truly yours,

HE Dr. Mohammed Ibrahim Al-Suwaiyel,

KACST President

recognition


ecra


Kingdom of Saudi Arabia Electricity & Co-generation Regulatory Authority

Attention: Mr. Mohamed Al-Okeil

Dear Dakkin Advertising & Design Consultancy,

I sincerely appreciate the distinguished work that you have provided in creating the first report of ECRA’s activities and achievements, with remarkable technical proficiency and an outstanding design, which displays your unique sense. In particular, I would like to express my appreciation for the high level professional performance delivered by your managing director Engr. Fadi Doidri. I hope to continue in our cooperation, at this same high level of professionalism, for the better promotion of our work.

Best Regards,

Vice-governor (authorized) for Support Services

Saleh bin Abdullah Bakhrebah

Signed

no: 1858/205/8 Date: 28/10/1429 (H) / 30/11/2005 Annexes: 000

recognition


ibtikar


IBTIKAR

2010 IBTIKAR Exhibition

TOWARDS CREATIVE SOCIETY!

Testimonial for Participation

The head of organizer committee of Ibtikar Exhibition 2010 would like to convey thanks and appreciation for:

Dakkin Advertising & Design Consultancy

Since the company actively participated in achieving success to Ibtikar Exhibition 2010, During the term from 09 - 13 Jomada Al-Akhera 1431 (H) corresponding to 23- 27 May 2010.

Best Regards,

Head of Organizer Committee

Dr. Khaled Ibn Abdullah Al-Sabti

Signed

recognition


forus

Forus Real Estate Investment & Development Company

05/14/2010

Dear Esteemed Eng. Fadi Asaad Doidri,

Dakkin Advertising & Design Consultancy,

Whereas you have personally created and designed four brands and corporate identity programs for our company, its subsidiaries and projects, namely Forus Real Estate Investment & Development Co., Villa, laCasa and Vivienda, as well as all of our branding and projects advertisements (especially the Forbes magazine, Arab news and Al Eqtisadiah campaigns);

I would like to thank you for your outstanding achievement, dedication, hard work and creativity in delivering these highly appreciated new identities, efficiently and to the full satisfaction of all concerned. You have succeeded in developing an identity styling and treatment that truly expresses the character of our projects and company.

Many thanks also for the initiative that you have shown, on many occasions, while collaborating with us on our marketing materials, PR and other events.

Again, I appreciate the sincere efforts and valued contributions that you and your company, Dakkin Advertising & design Consultancy, have provided us in helping to make our company and projects successful.

Sincerely yours,

Dr. Mohammed Almalik

recognition


affiliations& alliances

our strategic partners


solution a2z

Dakkin successfully formed a strategic alliance with the well known Dubai-based events management company, Solution A2Z. Collaborating with the company provides mutual benefits, since the companies can combine their resources and areas of expertise, working together on large-scale projects.

affiliations & alliances


advertising & marketing consultants (amc)

Dakkin has maintained a close relationship with Mr. Pierre Aboudiwan, MD and Partner of Advertising & Marketing Consultants (AMC), for over ten years. Engr. Fadi Doidri successfully negotiated an affiliation with AMC, which is an ongoing five year contract. This affiliation has helped to strengthen Dakkin, and enabled the sharing of experiences.

Dakkin and AMC have collaborated together twice in advertising and Marketing Exhibitions and Shows over the past two years.

left, Mr. Pierre Aboudiwan, MD and Partner of AMC and right, Engr. Fadi Doidri

affiliations & alliances


our USA office

dakkin digital


Creative Strategy Media Planning ProductionEvents & Exhibitions

Our internationally experienced creative department translates your strategic needs into original creative communication concepts.

Your needs are understood and expressed strategically at the first stage of each project.

Dakkin’s media planning and buying ensure that you reach your target audience effectively with value for money.

Our proven track record in the planning and management of exhibitions and road shows, makes us the first choice for some of the top government institutions and private companies.

Our team of professionals finalize work to the highest standards, while our print production staff work hard to ensure that you receive the finest quality for the best value.

Art Print

It’s Happening Now!From the heart of California, Dakkin is proud to bring to you Dakkin Digital, a new discipline that takes care of all your digital marketing and advertising needs. The unique services offered by our experienced team will give your business the competitive edge you have always been looking for, providing integrated digital solutions marked with rich content and mastered by the best architects of technology the world has to offer.

dakkin digital


thank you

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Riyadh Office P.O. Box 325052 Riyadh 11371 Tel: +966 1 293 9000 Fax: +966 1 293 1133 E-mail: [email protected]

USA Office

135 W. Franklin Street, Suite 1,2,9 Monterey, CA 93940, USA Tel: +1 831 324 4817

Affiliated with

Advertising & Marketing ConsultantsDubai | Abu Dhabi | Beirut | Jeddah | Riyadh

Affiliated withSOlUTIOn A2Z Events Management

Dubai, UAE

dakkin credentials 19 june 2012

Design

integrated communications

birds years

talents bana

dakkin clients

bana nemehassociate

dakkin digital

direct marketing

marketing disciplines