If you have the thirst, we can be the pebbles

The Communication Bank

What’s in a name

RA (alternatively spelled Ré) is the most powerful ancient Egyptian sun god. Identified primarily

with the creative power that one can use in order to succeed for sure… even when the going gets tougher or simply impossible

For example: When the crow found it impossible

to reach the water in the pitcher, it used the ‘creative power’ in the form of pebbles and met its thirst by letting the water come up to it

How can you use this creative power

If you have the thirst i.e. an already established or happening brand; have the pitcher i.e. the

market you are already in or about to be in; have the water i.e. the prospects and/or the customers, you certainly can use the pebbles i.e.

us… so as to ride on ‘the creative power of RA’ complementing your thirst rather easily…

anytime, anywhere

What are the manifestations of this creative power

StrategyMainstream Advertising Direct Marketing and Activation

Ambient and Viral Communications (including SMM – social media marketing)Merchandising Corporate Communications and Public Relations Events and Exhibitions Web

Multimedia

Creative and ProductionPrint Ad, TVC, Corporate Film, Radio Spot, OOH (out of home) Stuff, etc. Corporate Identity, Stationary, etc.

Mailer, EDM, POS, POP, etc.T-shirt Design, Cap Design, Umbrella Design, Bag Design, Watch Design, etc. Shop Window Display, Stage, Stall, Pavilion DesignsNews Byte, Press Note, Media Content, Advertorial, etc. AV CD / DVD Presentation, PPT Presentation, etc.

Website Design and Development (including domain registration, hosting, etc.)Blog Website Application SEO

Consultancy Celebrity CommunicationTraining and Motivation

* We don’t provide any service on media negotiation, booking and release

How does this creative power work for you

Start

End

The creative power of RAworks for you and your brand by

following a unique and exclusive process calledReverse Rainbow

Seven Diamondsi.e. 2R7D in short

In this system each diamond –starting from ‘red’ and ending

at ‘violet’ – is an integral spectrum of the entire process

that works for you like anything… thereby empowers your communications with the best of

creative ideas and executions

How does the process 2R7D actually function

ALERT – in this spectrum, we provide the best of dipstick and dug out inforelevant to your brand, precisely on a/c of competition, trade and trend

ALARM – in this spectrum, we make sure your brand’s weak points are comingunder scanner so that no complacency crawls into your branding process

SEED – in this spectrum, we help your brand envision, envisage and excite opportunities one after another even if a segment or category is chockablock

SOW – in this spectrum, we ideate and execute what needs to be done so as tooffer your brand the right solutions for harvesting the maximum

FLY – in this spectrum, we support your brand to sail beyond the obvious in order to explore infinite possibilities in a known/unknown domain and market

ROOT – in this spectrum, we let your brand go deep into the mind and heart ofcustomers helping them turn into your brand custodians, eventually

ACTUALISE – in this spectrum, we facilitate your brand complete its lifecycleenjoying and exuding a velvet fresh smoothness

Approach

What are the brandsalready got benefited by the gang

which formed RA

How did some brands get benefited (a result led glimpse)

What they wanted : Establish ABSOLUT vodka in India and subcontinent with a distribution Network and building the brand

What we did : Established ABSOLUT VODKA in India and subcontinent with a distribution network and built the brand in India and subcontinent through extensive BTL activities ON & OFF TRADE along with Extensive PR and Advertorial and High Profile Events across the region and High End Innovative Merchandising ON and OFF TRADE

What we made them achieve : We were pioneers in growing the white Spirit category in India; and ABSOLUT holds 82% market share today in the imported Vodka segment. It also has a value Share of 25% in the entire White Spirit segment with a 60% volume share in the complete Vodka segment which includes Imported as well as Indian Vodka

What they wanted : Training and Development of sales Staff in AMERICAN EXPRESS and recruitment of Sales personnel from NIS SPARTA LTD.

What we did : Imparted Training and provided solutions on the Development of AMERICAN EXPRESS staff and implemented the recruitment of Sales personnel from NIS SPARTA LTD.

What we made them achieve : The sales volume of AMERICAN EXPRESS grew above 10% in 2000 and the retention of NIS students in the AMERICAN EXPRESS became a hallmark in the industry

How good or bad is our creative(a glimpse of released to scam;

finished to raw work)

How do we operate

Market

Consumers

YourBrand

RAYour

Agency

In case you want us to work in tandem with your existing agency or place us as consultant in between your brand and the agency

How do we team up

RACore Team

2 Members

Strategy2 members

Production2 members

Digital

3 members

Advisory

1 member

Event

3 members

PR

2 members

Servicing3 members

Creative3 members

Who do manage the pebbles at RA

Gargi SarkarA Political Science Graduate and MBA in Marketing. Instrumentedthe exponential growth of ABSOLUT Vodka in India and subcontinent

almost single-handedly. A confirmed nuts cum good singer cum life changing agent who sees only possibilities even in the impossible.

You can talk to her on +919810618271 / +91-124-4210901 or can email at gargira2011@gmail.com

Sushovan ChaudhuriAn Electrical Engineer and PGD in Advertising Management.

Responsible for the creative and strategic surge of many brands in

India and aboard. A complete music buff, singer and lyricist. Loves women and wine like anything and prefers a commode to a chair

to sit on and ideate.

You can talk to him on +919836150710/ 9903231706 or can

email at sushovanra2011@gmail.com