oct09 credentials

October 2009

About Us: Established in 2003 as a ‘boutique’ business-to-business full service marketing and creative support agency.

Based in Manchester (UK) working with an extensive client base of leading blue-chip companies and dynamic SME businesses with national and global marketing remits.

Current team of 17 as at October 2009 – Recognised as the 3rd fastest growing b2b agency in the UK [Source: B2B Marketing Magazine].

Professionally qualified marketers – Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM) and Chartered Institute of Public Relations (CIPR).

Excellent client retention with 63% of clients through referral.

Fee revenue 2008 – £870k. Forecast for FY09 c. £1m.

Our Services: Advertising.

Branding (strategy and identity development).

Campaign and lead generation development.

Copywriting.

Creative thinking and design.

Digital (web, email, SEM, 2.0).

Events, presentation and exhibition support.

In-house studio and location photography.

Media planning and purchase.

New product launches (naming, identity, launch strategy).

PR (on and offline).

Research programmes and telemarketing support.

Our track record

Marketecture was appointed as digital marketing partner to pro.manchester in 2007 following a competitive pitch to recreate the pro.manchester website and related future.pro website. The website (www.pro-manchester.co.uk) which uses

Marketecture’s proprietary content management system ‘Optiva’, was launched in 2008. It is a highly innovative technical platform, providing members with access to instant information including, online directories, forum and discussion threads

(social networking), banner advertising management and online sign-up and payment to attend member events.

For this Client:

E-marketing

Website design and build

SEO

Multimedia

pro∙manchester is a corporate membership

organisation representing the 240,000

professionals employed in the financial

and professional services community in

and around Greater Manchester. A thriving

part of the business community, the

organisation has over 250 active

corporate members.

LRQA is a global leader in quality assurance and management systems certification, with offices in more than 40 countries around the world. Established in 1985, the company is part of the Lloyd’s Register Group.

Marketecture was appointed in 2006 as one of two global marketing support agencies for LRQA. Since working with the company we have provided support across

all marketing disciplines including collateral development, exhibition support, copywriting services, viral marketing (game development), advertising and product brand development.

For this Client:

Sales support

Marketing communications strategy planning

Print management

E-marketing


Copywriting

Viral marketing

“Marketecture was appointed in 2006 to

work with us on the execution of LRQA’s

global communications strategy. Their

approach continues to impress and their

support model really works for the unique

challenges of b2b.”

Pauline Hylton, Strategic Marketing &

Development Manager, LRQA

Sales Sales Sales

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Inspiration Inspiration InspirationI S U K B U S I N E S S K I C K I N G U P A

S T O R M , O R I S I T A D A M P S Q U I B ?

Part of the Lloyds Banking Group, Bank of Scotland offers a wide range of financial products. The corporate banking division works with businesses with a £1 million plus turnover.

Marketecture was appointedby Bank of Scotland Corporate to devise a national online entrepreneur survey including research and content development,

direct mail, email marketing, online survey analysis and production of final report and resultant PR activities.

For this Client:

Research and analysis

Public relations

E-marketing

Copywriting

Direct marketing

G R O W Y O U R M I N D

A N D Y O U R B U S I N E S S

W I L L F O L L O W

Lloyd’s Register is one of the UK’s leading independent risk management organisations with a global reputation for quality and innovation.

Marketecture was recently commissioned to design and build a website for the company’s UK asset management division, which was developed around our ‘Optiva’ CMS platform.

‘We employed Marketecture to develop a website with a high level

of interactive functionality. The website was delivered on time

and on budget and ongoing support from Marketecture has been

responsive and effective. Marketecture has recently upgraded the

site and provided valuable advice in respect of improvements to

both presentation and functionality, significantly enhancing the user

experience of the site. I would be pleased to recommend their

services to any potential client.’

Terry Mundy, Business Development Manager,

Lloyd’s Register EMEA Services

For this Client:

Sales support

Print management

E-marketing

Website design and build (CMS driven)

Copywriting

NASDAQ quoted CTI Group is an international provider of ebilling and analytics, call recording and call management solutions to converged, fixed, and mobile service providers, hosted VoIP providers and corporate customers. At the forefront of its industry for over 20 years, the company

has more than 13,000 installations in 45 countries worldwide.

Marketecture was appointed as digital marketing partner for CTI US and CTI UK/EMEA in 2008 with the brief of redesigning and building the company’s corporate website within our Optiva

CMS. To coincide with this project, Marketecture also developed new corporate identity guidelines to be used across the global business, along with a range of offline marketing collateral.For this Client:

Brand development

Sales collateral development


Print management


Copywriting

Direct mail

Get closer

Redstone plc is a FTSE 250 company in the IT/Telecoms sector. Marketecture was appointed marketing support agency for all Group divisions following a successful rebranding pitch in 2005 and continues to work with the company in 2009.

Marketecture initially developed a new brand identity for the Group following a number of acquisitions which left the company with a number of legacy brands. The new brand has since been rolled out across all divisions, introducing a new collateral suite, a

new corporate website and five divisional sites. A programme of ongoing campaign and communications support continues to keep Redstone ‘front of mind’ in the market.

For this Client:

Brand development


Print management

E-marketing


Copywriting (case studies, product sheets)

Internal newsletter

Logo and corporate identity

Direct Marketing (on and offline)

Event support

“Marketecture is really in tune with the

needs of the in-house marketer and the

team has extensive knowledge of our

marketplace. As well as excellent

day-to-day and strategic support, the

agency is also commercially creative, not

just in terms of design, but also in coming

up with innovative marketing solutions.”

Nikki Ratcliffe,

Head of Marketing, Redstone plc

TDG is one of Europe’s leading supply chain management companies whose clients include Corus, Honda, ICI Paints, Kimberley Clark and Marks and Spencer. The company has 7,000 employees based in the UK, Ireland, Germany, Spain, Holland and Belgium.

Marketecture was commissioned by TDG in November 2008 to develop a campaign to promote its 4PL offer in

the logistics market. As the 4PL offer focuses on simplifying a potentially complex supply chain, Marketecture developed a theme based around ‘simplicity’.

A series of ad concepts have also been adapted to the specific requirements of a number of vertical

sectors to be targeted. A campaign microsite will form the hub of the vertical sector campaign and a schedule of ‘direct’ activity will drive potential prospects through a qualified conversion process.

For this Client:

Sales support

Advertising

Copywriting

Photography

“We were impressed from the outset

by Marketecture’s ability to combine

innovative ideas with clear messaging in

an ad campaign developed for trade and

key vertical sector press. The team was

energetic in responding to our brief and I

was delighted when they took the initiative

to shoot original photography in their

in-house studio at no additional cost to

capture the exact image envisaged in their

initial concept work.”

Lisa Charles, Group Communications

Manager, TDG

SCC is a global technology solutions provider specialising in IT infrastructure systems with a European turnover of 3 billion euros.

Marketecture has worked with SCC since 2007, providing communications support in relation to IBM and Sun Microsystems vendor marketing. Our brief extends to both channel and end-user marketing and involves a range of

on and offline marketing tactics, including event support, campaign development, web development, email marketing, case study drafting and design and technical newsletter writing.

For this Client:

Sales support


Print management

E-marketing


Copywriting

Case study drafting and design

Event and exhibition support

Established in 1957, Advance Security is one of the UK’s leading manned guarding companies, employing more than3,000 personnel acrossthe UK and with anannual turnover exceeding £64 million.

Marketecture provides all aspects of marketing support to Advance as sole appointed agency. In addition to devising marketing and brand strategy, we also manage all ongoing marcomms and PR activity on behalf

of the company, including SEM activity for guard recruitment and ongoing customer and prospect research programmes (on and offline).For this Client:

Public relations

Sales support


Print management

E-marketing


Copywriting

Newsletter development

“I would have no hesitation in

recommending the Marketecture team,

their input into the progression of our

business cannot be underestimated.”

Richard Bailey, Managing Director,

Advance Security

SolutionsPT specialises in successful technology solutions for real-time manufacturing, and is a leader in its market. Operating through three divisions, HardwarePT, SoftwarePT and emsPT, the company has a global client base.

Marketecture was commissioned to work with SolutionsPT in early 2008, supporting

a direct mail campaign to promote the launch of its new Wonderware™ product. The company has since worked with Marketecture to develop a number of marketing initiatives including event support, corporate collateral, training materials development and online advertising campaigns.

For this Client:

Sales support


Print management

E-marketing

Copywriting

Brochure design

Direct marketing

Online advertising

TIME TO GAIN THE ADVANTAGE...

“We set Marketecture the task of developing a direct mail campaign

which would help to clearly promote the key attributes of our

Wonderware solution. Having never worked with us previously

we were impressed by their fresh approach and their quick

understanding of the key messages we were looking to promote.

We have since worked with Marketecture on a number of projects

and have found the team to have an ideal mix of creativity,

strategic insight and the organisational skills to ensure projects get

delivered on time and within budget.”

Michael Lees, General Manager, Solutions PT

Business Post Group plc is the largest independent parcels, mail and logistics services company within the UK. With revenues of £350m, the company operates a national network of more than 50 sites and 3,500 vehicles.

Marketecture has been Business Post’s digital marketing partner since 2006 following a successful three way pitch to overhaul and relaunch the company’s corporate website, which is build within our proprietary CMS, Optiva.

We have recently revitalised the look and feel of the corporate site and designed a new service specific microsite to coincide with the international launch of imail, an innovative new online system to send mail.For this Client:

Sales support

E-marketing

Website design and build (CMS)

“We have worked with Marketecture for a

number of years and we didn’t hesitate

in working with them again on our latest

web project, as they understand our

business and adapt well to the fast moving

environment in which we work.”

Lisa Bellamy, Head of Group

Communications, Business Post plc

Eric Wright Group is one of the North’s largest and most established construction and development companies. With a turnover of over £150m, the company works on developments across the commercial and public sectors offering property development, construction, civil engineering and facilities management services.

Marketecture has been employed by Eric Wright Group to provide ongoing PR and marketing communications support since 2006. In addition to general media relations, crisis communications support, community engagement and online PR activity at both a corporate level and for individual developments,

we have also advised on business development strategy, managed events and provided design, copywriting and production services for the company’s promotional literature, advertising and company newsletter. For this Client:

Public relations


Print management

E-marketing


Copywriting

Event management

Photography

“We believe that Marketecture’s skills are the best we have come across in taking a brief and turning it into prose for publication. They can expertly tailor it to suit the target audience. This not only applies to the ‘thought pieces’ included in our corporate newsletter but also to press releases about all aspects of our Group activity. They have organised corporate events which have gone off very smoothly and have dealt directly with the press achieving exactly the sort of press coverage we require.”Jim Carter, Chief Executive, Eric Wright Group

Marketecture was appointed to BOC Gases’ agency panel in October2008 following a successful pitch. Our initial brief has been to work with the refrigerant gases team to develop a 12 month rolling campaign to promote the phasing out of HCFCs from January 2010. The campaign will roll-out

during 2009 and involves the development of an overall campaign theme ‘Let us take the pressure’, the design and build of an information portalwww.gas2010.com, design of point of sale materials and ongoing information updates for clients and prospects.

For this Client:

Sales support


Print management

E-marketing


Copywriting

The challenge:

‘We’ve decided to take a stand at Interbuild and need to generate as much interest as possible - you’ve got £5K and three weeks guys!”

Marketecture’s response:

13 pieces of product and sector-specific PR material produced.

Press packs including relevant background information drafted, produced and distributed to 50 top tier press prior to the show, with a further 150 packs produced for the Interbuild press office.

8 key media interviews organised at the show.

MKT attendance at Interbuild and additional event support (including speech writing for keynote presentation).

60 items of coverage generated - 20 pre- show, 5 mid-show, 35 post-show (to-date).

Spread of TV, radio and print coverage (national consumer, regional, horizontal and vertical sector media).

AVE: £42K (calculated on 1:1 basis).

Elements Europe is one of the UK’s leading

offsite construction specialists, delivering

ground-breaking ‘pod’ solutions to

contractors and developers in the hotel,

care, housing and student accommodation

sectors. The company currently produces

circa. 5,000 pods a year and invests

£millions in R&D to lead the way in

sustainable design solutions. For this Client:

Public relations

Exhibition support

Return on initial investment: 8:1.

“We appointed Marketecture because we were

impressed by their ability to assimilate the

complexities of our product and the realities of our

marketplace in very quick time. They immediately

met if not exceeded our PR objectives, positioning

messages of success to key strategic audiences which

we were previously unable to reach. They have a

young and enthusiastic team and it is a pleasure to

work with them on the development and execution of

our wider marketing plan.”

Gavin Stewart, Vice President Sales & Marketing,

I-conX Solutions

Headquartered in Dublin, Ireland, i-conX Solutions provides expert interconnect services at the point when two separate telecoms operators connect with each other as calls are made between networks. With a sustained 40 per cent year-on-year growth since it was founded in 2001, i-conX is officially recognised as one of Ireland’s fastest growing technology companies. Its high profile international customer base includes ntl and Cable & Wireless. i-conX is working with Marketecture to execute a complete rebrand, including

an overhaul of its existing website. In addition to the wider marcomms activity, Marketecture’s PR division has been tasked with targeting the global telecoms trade media (print and online), with a particular focus on emerging markets. Raising i-conX’s profile across the Irish business press has also been an important strand to the campaign.

Our copywriting and creative teams also produce a quarterly newsletter aimed at international operators for distribution at carrier conferences and events.

For this Client:

Public relations

Sales support

Print management

E-marketing


Copywriting

“Marketecture’s team approached our b2b marketing

conundrum with a passion to really get under the skin

of the challenge, which conventional ‘creative services’

agencies often lack. Their solution for us is fresh,

practical and simple.”

Louise Harris

Head of Pension Communications

Capita Hartshead

Employing 1500, Capita Hartshead is the pensions outsourcing arm of The Capita Group Plc. Marketecture was commissioned in early 2009 by the Pensions Communications team to develop a new creative proposition for a service launch.

Engaging DM concepts were brought to life through a photography shoot at Marketecture’s in-house studio.

For this Client:

Sales support

Print management

E-marketing

Copywriting

COMMUNICATIONS CONSULTINGAND DELIVERY

Why ?We are an integrated marketing support agency with a 100% commercial approach.

We are an experienced and friendly team - a true ‘partnering’ approach.

We offer excellent project management skills and attention to detail to ensure that agreed deadlines are always met.

We keep in tune with changing marketing tactics and technologies and will work with you to push the boundaries, when appropriate.

Our philosophy is to always go the extra mile for clients and we have a true desire to build long-term mutually beneficial relationships.

We believe we offer good value for investment.

We’re passionate about what we do and would love the opportunity to prove it to you!