mubaloo credentials 1 june 09
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Mubaloo Credentials PresentationTRANSCRIPT
Developing smartphone applications for your business
Mubaloo – Who are we?
Mubaloo is a fast growing smartphone application development company
We develop apps for:– iPhone– Blackberry– Android platform– Microsoft platform– Palm Pre
Based in London & Bristol
“The shift from office to mobile computing will be as revolutionary significant as the birth of the internet itself.”
Mark Mason, CEO, Mubaloo
What can we do for you?
We’re not an ad agency
We’re not a software house
We are:– A strategic mobile consultancy– Creative marketing & usability experts– Mobile software developers
We can open up new mobile opportunities:– Apps for brand extension– Apps to extend IP– Apps for profit– Apps for your customers, suppliers & employees
“Smartphones either save time or kill time. They essentially enhance our lives through functionality or fun.”
Ben Trewhella, CTO, Mubaloo
The World in your Pocket
New handsets have advanced technical capabilities– More than a PC in the pocket
Always connected to the internet– 35% of web browsing & email is now mobile (April ‘09)– iPhone: 8% of handset sales, 43% of web requests– Symbian: 52% of handset sales, 36% of web requests
Ubiquitous Apps– Taken everywhere, always within reach– Threatening traditional web services & search
Our current apps
Growing our team and portfolio– Alcohol Aware (Top 20 app with 25,000 downloads)– Overworld (Android, Facebook locations)– Sales Team Tracker (Blackberry)– HereBe (social location)– Count With Bear (maths game)– iPuppy (Tamagotchi variant)
Our current apps
Nearing release– Sea Jam (interactive 3d rhythm action game)– DesynTime (mobile interface to office admin suite)– TimeQuad (time management utility)– UK Petrol Prices (partnership with Experian)– Mobile portals for event brands (video, podcast, audio download)– Festival ‘09
Technical Capabilities
Rapid Development Toolsets
Navigation
Contact & calendar
AV recording & playback
Social networking
Database integration
External hardware control
Traditional media
Direct marketing
Press ads
TV
Outdoor
PR
Digital
Social connection sites
Blogs/Forums
Viral
Video cast
RSS Feeds
Data
Segmentation
Behavioural targeting
E-marketing
SMS alerts
Dynamic content
Value Added
Creative designers with usability skills
Prince 2 qualified project management
Agile development methodologies for frequent feedback
App marketing capabilities
The technical bitSetup to develop on each smartphone SDK
Prince 2 Project Management– Agree customer / supplier roles– Plan the project in stages – Agree communication and reporting– Document the risks & controls– Agree stage tolerances – Manage by exception
Provides control & flexibility
Contact
Ben Trewhella – [email protected]
Mark Mason – [email protected]
+44 (0) 117 973 3983
London OfficeNorth Lector Court151-153 Farringdon RoadLondonEC1R 3AF
Bristol Office14 Frederick PlaceCliftonBristolBS8 1AS