consumer snapshot october 2014

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Consumer Snapshot october 2014

http://www.prosperdiscovery.com/

© 2014, Prosper® www.ProsperDiscovery.com

sentiment strategy

october 2014

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

halloween


sentiment

consumer sentiment confidence cools from the near 7 year high reached in

September to 41.0% in October

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary while this month’s reading is a vast improvement over Oct-

13 (28.3%), it has fallen back into the holding pattern that has characterized much of 2014

28.3%

44.7%

41.0%

20%

25%

30%

35%

40%

45%

50%


sentiment very confident/confident in chances for a strong economy {adults 18+}

not quite so recovered… continuing the trend we’ve seen in previous months,

October’s 41.0% is the highest October confidence reading since the Great Recession


however, this month’s figure lands nearly four points below pre-recession Oct-07

consumer sentiment confidence cools from the near 7 year high reached in

September to 41.0% in October

13 month summary while this month’s reading is a vast improvement over Oct-

13 (28.3%), it has fallen back into the holding pattern that has characterized much of 2014

44.8%

41.0%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Oct-13 Oct-14


strategy practicality & focus on needs {adults 18+}

practicality, focus on needs consumers send a few mixed signals in October, with

fewer citing practicality and more focusing on needs compared to September


46.2%

41.1%

51.7%

48.2%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT


strategy practicality & focus on needs {adults 18+}

practicality, focus on needs

while both indicators have declined compared to recession-era Oct-09, each remains elevated from pre-

recession Oct-07


38.6%

48.8%

41.1%

47.1%

56.0%

48.2%

20%

25%

30%

35%

40%

45%

50%

55%

60%

Oct-07 Oct-09 Oct-14

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT

consumers send a few mixed signals in October, with fewer citing practicality and more focusing on needs

compared to September


strategy financial plans over the next 3 months {adults 18+}

practicality, focus on needs

while both indicators have declined compared to a year ago, each remains elevated from pre-recession Oct-07


consumers send a few mixed signals in October, with fewer citing practicality and more focusing on needs

compared to September

financial planning paying down debt remains consumers’ fiscal priority

20% 25% 30% 35% 40%

Pay down debt

Decrease overallspending

Increase savings

Oct-07

Oct-09

Oct-14

plans to decrease overall spending have tapered off since the Great Recession, but remain elevated from pre-

recession levels

increasing savings is of rising importance for consumers, however more willing to take on some credit card debt

Consumer Behavior and Economic Update: Expectations for this Holiday Season and Beyond: ProsperDiscovery.com

http://prosperdiscovery.com/consumer-behavior-and-economic-update-expectations-for-this-holiday-season-and-beyond/


halloween halloween spending plans {celebrants 18+}

$48

.48

$59

.06

$64

.82

$66

.54

$56

.31

$66

.28

$72

.31

$79

.82

$75

.03

$77

.52

$-

$10

$20

$30

$40

$50

$60

$70

$80

$90

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Source: National Retail Federation, Prosper Insights & Analytics

halloween spending plans celebrants plan to spend $77.52 on costumes, candy,

décor, and cards in 2014, up slightly from $75.03.


halloween plans to dress in costume {celebrants 18+}

45.8%

25%

30%

35%

40%

45%

50%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014




costume creativity perhaps with Halloween falling on a Friday this year, a

record percentage of consumers plan to dress in costume

witches, princesses, and pumpkins among the top costumes for adults, children, and pets


halloween


0% 20% 40%

Online search

Retail store or costume shop

Friends/Family

Print media

Pop culture

Facebook

Pinterest

Current events

Habit/Wear the same…

Twitter

Blogs

where will you look for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants 18+}






online searches, costume shops, and friends/family are consumers’ top sources for inspiration


halloween







where will you look for inspiration for halloween costumes for yourself, your child(ren), and/or your pet(s) this year? {celebrants by generation}

online searches, costume shops, and friends/family are consumers’ top sources for inspiration

most likely to win best costume? majority of Gen X-ers (54%) and Millennials (76%)

celebrants plan to dress in costume 0% 10% 20% 30% 40% 50% 60%

Online search

Retail store or costume shop

Friends/Family

Print media

Pop culture

Facebook

Pinterest

Current events

Adults 18+ Millennials Gen Xfor more: NRF.com/Halloween

https://nrf.com/resources/halloween-headquarters


thanks

visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more

Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

ConsumerSnapshot.com

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consumer snapshot october 2014

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