business monthly - october 2011


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MESSAGE FROM THE CHAIRMAN

Chris Miller

ver the past several years our Corona

Business Monthly magazine has been thecornerstone for our Chamber and yourmembership. Members of the Chamber havereceived great value with the articles that havebeen written and the advertising that has beendisplayed. The magazine has been the life lineof communication from the Chamber to ourmembership. We have used the magazine torecognize achievements and to promoteaccomplishments throughout our Chamberfamily. But all of this has been done just withinour business community of the Greater CoronaValley Chamber.

Each month approximately 9000 magazines aredistributed throughout the business communityof the Greater Corona Valley, which in fact isone of the largest distributed publications of achamber in the region. But through a surveyour Chamber took a couple of months ago,our members response was that they wanteda better value for their advertising dollars.

solicit your business over the next three months

to give you the opportunity to be a part of thisnew and exciting venture. Please hop on boardand move onward and upward with our newpublication this coming year.

Since this is my last article in the BusinessMonthly, I wanted to take the time to thank allthe wonderful people that have allowed me theopportunity to serve you this year as yourChairman of the Greater Corona Valley Chamber.To my wife Rhonda and my children, thank youfor giving the flexibility to leave early in themorning and to come home late for dinner.Thanks to my staff at Thomas Miller Mortuary

& Crematory and Sierra Memorial ChapelMortuary for taking care of my businesses whileout at Chamber functions. Thanks to theChamber staff and all the Chamber volunteersfor quite an exceptional year.

With the way our Business Monthly

publication is set up, it is no longer goodbusiness to maintain the publication in itscurrent format. This will be the last issue of theBusiness Monthly for 2011. We have set up anew publications committee which willpartner up with West Coast Media. This partner-ship will allow the Chamber to lower its cost toproduce each issue of the magazine and at thesame time increase our distribution to over20,000 each month to the businesses andresidences of the Greater Corona Valley.

The new magazine will roll out in January 2012,with a new name and a new look. Our premise

is to build new relationships with the residencesof the Corona Valley with our Chamber members.One thing our members were asking for was toopen up new opportunity for revenue andnetworking. By expanding our distribution baseto the local community this will build the valuein advertising that you spend on an annual basis.The Chamber is putting a sales team in place to

Moving Onward and UpwardWith Our Publication

O

October 2011 Visit the Chamber online atwww.MyChamber.org


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On the CoverThe theme for this month is geared

towards transportation, and whatbetter way to express our Planes,Trains & Automobiles issue thanto feature Coronas ownLucas Oil

Products, Inc. on our cover?

Cover design by Edith Navarro, Lucas Oil Products

2011 Publications Committee Jason Kimes, Chairman

Linda Carlberg Jim Dorsey Kim LewisMorgan Carroll Christian Joaquin Bobby SpiegelPam Cunningham

Publication Staff

Publisher BrandLand MarketingPrinting/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible forits content. It is mailed monthly to all Chamber members and to all non-member Corona, Norco and Eastvale businesses.Total circulation: 9,000 copies. For information about advertising, call the Chamber at(951) 737-3350.

Anniversary Recognition 33New Chamber Members 33Calendar of Events 34Business Archive 36Referrals 36

Feature StoriesConnecting Your Business to the 7

Community - The Business Directory 2012

This is Your Day 12

The Greater Corona Valley Chamber 14Inaugural Golf Tournament

On the Cover: Lucas Oil Products, Inc. 17

Riverside County Transportation Commission 18Looking Toward the Future

Ontario International Airport 21A Regional Resource

The Race to Monte Carlo 22

Membership Recognition Luncheon 29

Monthly ArticlesMessage from the Chairman 1Message from the President 5City Update 6Legislative Update 8Building Business Relationships 10Allan Borgens Restaurant Review 24Chamber Discount Card Local Deals 25Financial Column 28

New in Town 30Legal Opinions 32

Table of Contents

Volume 11 | Number 7

October 2011

Page 14

Page 18

Page 22

Page 24

Join us on Facebook

Follow Us on Twitter

Great Local Deals!Get your card for just $25

www.ChamberDiscountCard.com

or stop by the Chamber

Visit the Chamber online atwww.MyChamber.org October 2011

INSIDE: Transportation Challenges | Ontario Airport | Monte Carlo | Restaurant Review | Legal Opinions | More


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ow fortunate we are here in the GreaterCorona Valley region to have business partnerswho are willing to give of their time, energy,and resources for the betterment of all!Mid-September, a group of 15 dedicatedvolunteers and Chamber staff attended theSCACCE (Southern California Association ofChamber of Commerce Executives) MembershipDevelopment and Board Training. Informationobtained at this all day session will provide yourChamber staff with key elements to improve thequality of service. For the volunteers who gavetheir time to attend, the information sharedwill be utilized in their own businesses by

gaining more knowledge about Chamberdealings and customer service in general.

Additionally, our Chamber has business partnerswho give unconditionally some year after yearand others on an as needed basis either andall are welcomed here! Our sincere thanks toLucas Oil Products, based here in Corona, fortheir unselfish donation of product and the gift oftwo tickets to the February 5, 2012 Super BowlGame in Indianapolis, Indiana at the beautifulnew Lucas Oil Stadium. A special drawing willtake place at our December 22 QuarterlyMembership Luncheon.

Our Chamber is selling opportunity tickets for$100 for a chance to win the two (2) SuperBowl tickets. The lucky winner will also receive:a $1,000 gift card/travel voucher for airline/hotel use, two (2) passes to the NFL Experiencein at the Indianapolis Convention Center,and an invitation to an exclusive Super BowlParty hosted by Lucas Oil Products truly anexperience of a lifetime! Tickets can be securedby logging on towww.MyChamber.orgor bystopping by the Chamber offices (904 E Sixth St,Corona, CA 92879). Online purchasing stopsDecember 20 and we will do final sales until

12:20 pm on December 22, 2011. The drawingwill be held live at the Chambers QuarterlyMembership Luncheon.

To wrap up our year, the Chamber will haveits final Membership Luncheon onThursday,December 22 at Eagle Glen Golf Club.Our keynote speaker is the Honorable KenCalvert, 44th Congressional District.Congressman Calvert grew up in Corona, andcontinues to provide support in funding manyprojects which result in job creation for theprivate sector. Additionally, he serves on a variety

of committees and will provide us with hisWashington Update. A special segment of ourmeeting will be to reflect and pay tribute toour local heroes the men and women ofour local Police and Fire from Corona,Norco and Eastvale.

Reservations for this luncheon are available for$75 per person, reduced to $50 per person ifyou are member of the Greater Corona ValleyChamber of Commerce. Tables of 8 as well assponsorships are available. Contact the Chamberas soon as possible at(951) 737-3350.

As we close out a decade of producing thismonthly publication, I wish to thank the manyvolunteers and paid organizations (along with ourChamber staff) who helped us along the way. Wecreated a vision and adapted to the needsof our members. Now, as Chairman Miller states,we have listened to our members again.The need to circulate our message to theresidential clientele is in demand. We will be partof a joint venture with West Coast Media begin-ning with the January 2012 issue. Please knowthat Chamber members will receive a reducedrate for advertising and we appreciate yourpatronage and support of our organization.

MESSAGE FROM THE PRESIDENT

Bobby Spiegel

Partners, Volunteers and Every MemberCan Make a Difference

HAdvertise in

the 2012

Greater Corona

Valley Chamber

Business Directory

RESERVE YOURSPACE TODAY!

Contact the Chamber

at (951) 737-3350


For more information please call

(951) 479-4775


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City Updates

Corona Update

This year, weve seen countlessexamples of the need to be preparedfor a disaster such as the earthquakeand tsunami in Japan, flooding on theeast coast, and the wildfires in Texas.

The City of Corona offers a number of disastertraining resources including the CommunityEmergency Response Team (CERT) trainingwhich provides participants with hands ontraining in disaster response, basic first aid,and other useful skills. This is one of the manyways to give back to your community andothers. Fall classes for CERT begin in Octoberand you can sign up by calling the FireDepartment at (951) 736-2220.

Additionally, the City offers an automatedemergency notification, a reverse 911 for alltypes of emergencies. To register for the Citysupdated automated emergency notificationsystem (Reverse 911) log on to this web site:www.DiscoverCorona.com .

Last year the City of Corona launched themilitary banner program which honors menand women who are serving on active duty inthe Armed Forces. Currently there are almost200 banners proudly displayed in ourcommunity. This extremely popular program hasbeen instituted at no cost to the military familiesand the City is currently seeking donations to

continue to offer the banners to the families forfree. If you are interested in donating to thisprogram, please contact Lana Yoshimura at(951) 817-5824.

Farmers Markets run every Tuesdays atDos Lagos and Saturday at North MainWatermark Center.

SeeClickFix.com - if you have a smart phone,you can upload an app for your phone whichenables you to report graffiti, damaged itemsetc. If you see Graffiti or damage, like a streetlight not operating correctly, take your smartphone out and click on this app.

On October 18, the Boy Scouts of America will

host its annual Distinguished Service Awardsdinner at Eagle Glen Golf Club. This annual fundraiser will acknowledge contributions from twowell known individuals: Dr. Brenda Davis President Emerita of Norco College, andKaren Spiegel Council member and formerMayor for the City of Corona.Tickets can besecured by contacting: Tracy Youden at(909) 793-2463 ext. 123

There are many community events andprograms throughout the community.For updates or information, please visitwww.DiscoverCorona.com .

Big Boy (3521 Hamner Ave., [951] 280-3388)have both embraced Norcos Western spirit.

With Norco beginning to emerge as a touristdestination fueled by the anticipated openingof Silverlakes Equestrian & Sports Park(www.silverlakespark.com) next year moreshops showcasing the towns Western heritagewill be welcoming customers. Meanwhile, newrestaurants and hotels are being planned toaccommodate a stampede of new visitors toHorsetown USA.

Eastvale UpdateEastvale's new state-of-the-art firestation will serve the needs of the cityfor years to come and is a source of

pride for all of us.

The City is gratefulfor SupervisorJohn Tavaglione's com-mitment to buildingEastvale Fire Station 27(funded by the residentsof Eastvale) and isextremely proud of theEDA/County Fire teamthat delivered the site and station in such atimely and cost effective manner.

Norco Update

Small business is not only thebackbone of the American economy,but the soul of any given community.In Norco, there is no better reflectionof the needs and passions of localresidents than the Citys vibrantcollection of small, family-operatedbusinesses. When you drive or preferably, ride down Sixth Streetin downtown Norco, the local lifestyleis revealed. Each establishmentand the business community theycomprise are among Norcos proudestsuccess stories.

Most of Southern California is car-crazy,and the Inland Empire has been dependent onthe automobile since legendary Route 66 waspaved back in 1926. But the preferred mode oftransportation in Norco is not the car, but thehorse so much so that the City has brandeditself Horsetown USA. Its a community thatsidentified by its frontier-inspired equestrianlifestyle and a large segment of the businesscommunity is oriented toward Western apparel,tack supplies and animal care.

Youll find an incredible selection of custom-made saddles, stirrups and bridles,plus Western wear and accessories atNorco Ranch Outfitters (969 Sixth St.,[951] 735-4130), Dally-Up (605 Sixth St.,[951] 808-1250) and Thrifty Horse (960 SixthSt., [951] 280-0294), each one a quintessentialNorco business. Cowgirl Boutique (343 SixthSt., [951] 739-0343) is filled with cowboy art,souvenirs and jewelry, while Front Porch(1701 Hamner Ave., [951] 398-8085) offers thekinds of garden accessories and housewaresthat make any ranch a home.

The Norco dining scene is a success story initself. Folks head to Pats Kitchen (1217 SixthSt., [951] 371-9022), Black Horse Tavern &Grill (1825 Hamner Ave., [951] 278-2771),Caf Rustic (2395 Hamner Ave.,[951] 736-0932), and Cowgirl Caf (2859Hamner Ave., [951] 371-5465) for old-fashioned

cowboy cooking, or head to Filippis PizzaGrotto (1192 Sixth St., [951] 371-3800) forhome-style Italian food. Culinary diversityflourishes in Horsetown USA, with ShinoJapanese Grill (1161 Hidden Valley Dr.,[951] 898-5651) for yakitori (skewers of meatsand vegetables), Zakys Kabob House(3699 Hamner Ave., [951] 270-0506) for healthyMediterranean cooking, Baja Fish Tacos(2335 Hamner Ave., [951] 808-9007) forsatisfying south-of-the-border fare, and RiverThai Cuisine (2051 River Rd., [951] 279-8760)for an exotic taste of Southeast Asia. Specialtychains have discovered opportunities forexpansion in Norco, too. Pollys Pies(1799 Hamner Ave., [951] 520-0223) and Bobs

Submitted by the Cities We Serve



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The Greater Corona Valley Chamber of Commerces first priority is tocreate a Strong Local Economy. The Business Directory is a great placefor business owners to begin the process of creating momentumand success at the local level. Marketing is the best strategy to exposeyour specific service or product to the community at large; it gives youan advantage over the competition and visually connects you directly toyour core audience. The Business Directory is a very effective tool in thearsenal of promoting and educating people about who you are and whatyou bring to the local business forum.

The Chamber has spent many hours speaking to our members aboutthe benefits they have attained through the Business Directory and thesecomments stand out above the rest. Marilyn Peters with CEO Business

Brokerage states, Since the opening of our brokerage firm we haveadvertised every year in the Business Directory. We have gainedrecognition, trust, loyalty, continued support and new clients.Jason Kimes of Circle City Marketing advertises annually in the Directory.I continue to advertise in The Business Directory because branding isimportant to the continued success of my business. As a marketing andadvertising firm, our advice to customers is that a down economy is thebest time to advertise.When you stop advertising you open up a vacuumfor your competition to gain ground. These are clear messages thatwhen you market your company in the Business Directory, successfulresults are sure to follow!

Networking is another very important benefit that results fromparticipating in the Business Directory. Clients see you and then feel asif they already know what your business is about. Networking then

becomes easy as you meet face to face at our events. Marketing andnetworking are two venues that give life and vitality to your companyand make it possible for big gains in the business community at large.

It is a privilege for us to offer the Business Directory as a memberbenefit and to see the success of many of our local companies.We know that success stories will continue this year as we haveexpanded our reach to the Greater Corona Valley including Corona,Norco and Eastvale.

Reserve your space NOW!

2012 Business Directory Benefits

Mailed to every business in Corona, Norco and Eastvale The Directory shelf life is 1 year+ Used by Chamber Members and Non-Members as a primary

source for finding vendors The Directory is available on the website The Directory doubles as a community guide that is distributed

to local hotels, cities, and as moving guides for new residents The Directory is a quality publication that people do not

throw away Advertising is staying at the 2010 rates Premium positions are still available

Connecting YourBusiness tothe CommunityThe Business Directory 2012


Paid Advertisement


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he Greater Corona Valley Chamber is

supporting a federal proposal (H.R. 881) thatwould require a plaintiff to first provide adefendant with notification and an opportunityto correct an Americans with Disabilities Act(ADA) violation before the plaintiff maycommence a civil action and force the businessowner to incur legal costs.

The original intent of ADA when implementedin 1990 was to guarantee equal access and toprohibit discrimination based on disability.California accessibility standards continue toconflict with the ADA, exceeding 500 pages ofdetailed standards which change constantly.

Most small businesses are unable to determinewith certainty the exact changes they need tomake and because the law is so subjective,the experts often disagree, stated Bobby Spiegel,President/CEO of the Greater Corona ValleyChamber. This creates a business climate rifewith frivolous lawsuits, stated Spiegel.

For example, ADA lawsuits have been filed forissues of relatively minor noncompliance, suchas a sign being the wrong color. Most businessestruly desire to be accessible but arent aware that

something like an unsecured floor mat orpedestal table could cause problems forsomeone with disabilities. Furthermore,most would gladly eliminate such conditionsrather than deal with a lawsuit.

By providing business owners sufficient time toevaluate and correct a potential ADA violationbefore costly litigation starts, HR 881 would helpto ensure disabled access while minimizing theability of self-serving, predatory attorneys tothreaten costly and burdensome litigation andreserve our limited court resources for thosetruly unwilling to make changes, stated Cynthia

Schneider, chair of the Greater Corona ValleyChamber Legislative Action Committee.

Log on towww.CoronaAdvocacy.biz formore information on the Chambers effortsrepresenting the interests of business at all levelsof government.

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he Greater Corona Valley Chamber ofCommerce is working to stop a National LaborRelations Board (NLRB) proposal that willsignificantly overhaul union representationsprocedures. The proposal would erode thedue process rights of employers and make itmore difficult for employees to become fullyinformed of the issues prior to a unionrepresentation election.

No compelling case for change has beenmade, stated Cynthia Schneider, chair of theGreater Corona Valley Chamber Legislative ActionCommittee. Most elections take place in a fair

time period, continued Schneider. The averagetime period for representation elections is 38days, with the overwhelming majority occurringwithin 56 days. While there may be a smallnumber of cases where things appear to take toolong, the Board has not analyzed those cases andinstead is trying to revise the rule for all cases.

In terms of the substantive changes proposed byNLRB, the Chamber is very concerned about theNLRBs proposal that pre-election hearings takeplace within seven days, that employers must filea Statement of Position before or at the hear-ing, and that many arguments not raised at the

changing the process to seriously undermineemployer free speech rights cannot be justified.

The Chamber is also concerned about theproposals requirement that would forceemployers to turn over confidential informationabout employees, including phone numbersand email addresses. The rules do not make itclear whether the Board is referring to home

or work contact information (or both). Forcingdisclosure of this information is irresponsible,dangerous and unfair to employees. Further,providing work phone numbers and emailswould almost guarantee solicitation anddistraction during working time. This has neverbeen mandated during union campaigns andwould disrupt and harm business, not to mentionundue long-standing precedent.


hearing would be forever waived.Working together, these three changes will makeit significantly more difficult for small businessesto respond to a union campaign. Indeed, it maytake the better part of 7 days to simply findcounsel, never mind appropriately analyze theunions proposed bargaining unit and otherissues. The fact that failure to raise an issue inthe statement of position would forever waiveit is far too harsh a penalty, especially toemployers with no history or experience withunion campaigns.

Furthermore, the Chamber is concerned byreports that the proposal could result in unionelections regularly occurring in as little as 10to 21 days. While it is not true in every case,many times employers do not know of acampaign until they hear from the NLRB that apetition has been filed. The union files a petitionat a time of its choosing and it will not file apetition unless it is fully prepared. However,the employer needs some amount of time tocommunicate with its employees about thecampaign, perhaps needing to correct mislead-ing union rhetoric. Because most elections seemto occur in a relatively quick timeframe today,

LEGISLATIVE UPDATE

Greater Corona Valley Chamber WorksTo Stop National Unionization Proposal

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Chamber WorkingTo SupportFairness in ADAClaims

BECOME A

GREATERCORONA

VALLEY CHAMBER

MEMBER TODAY!

Join our 900+ members and

see for yourself why its the

best investment you can make

to grow your business!

Call Mindy at (951) 737-3350



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Mandatory Leave Proposal Opposed By Chamber

LEGISLATIVE UPDATE

he Greater Corona Valley Chamber opposesa statewide proposal (AB 325) that wouldauthorize an employee to take up to four daysof unpaid time off upon the death of a spouse,child, parent, sibling, grandparent, grandchild,or domestic partner.

Existing laws already provide employees withthe right to take time off work without dischargeor discrimination for a number of reasons,stated Cynthia Schneider, chair of the GreaterCorona Valley Chamber Legislative ActionCommittee. A mandatory 4-day bereavementleave in every situation removes the flexibility

employers need to balance bereavement leaverequests with other pressing leave requests,continued Schneider.

AB 325 prohibits an employer from discharging,disciplining, or discriminating against anemployee for taking up to four days ofbereavement leave upon the death of specifiedindividuals. It authorizes the leave to be takenup to 13 months following the death and neednot be on consecutive days. It also would limitthe right to bereavement leave to those who havebeen employed by their present employer for atleast 60 days, and would permit the employerto require documentation of the death within30 days of the first day the leave is taken.

AB 325 also specifies that the employee mayeither file a complaint with the Division of LaborStandards Enforcement (DLSE) or bring a civilaction in a court, while exempting employeesthat are covered by collective bargainingagreements, if the agreements provide for:bereavement leave, premium wages for overtimehours, and regular hourly pay of at least 30%more than the minimum wage, as specified.California Pregnancy Disability Leave (PDL)program: gives pregnant women specifiedunpaid leave rights. Paid Family Leave: as of

July 1, 2004, California workers covered by StateDisability Insurance (SDI) who need to taketime off to bond with a new child or for familycare-giving needs are eligible for the Paid FamilyLeave (PFL) program which allows Californiaworkers to take up to six weeks of partial wagereplacement family leave.

Federal Family and Medical Leave Act (FMLA)and the California Family Rights Act (CFRA):requires all public and private sector employerswith 50 or more employees to grant employeesup to 12 weeks per year of unpaid leave to bondwith a newborn child, to care for a family

member with a serious health condition, or toallow the employee to recover from his or herown serious health condition.


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12/40Visit the Chamber online atwww.MyChamber.org October 2011

building business relationships

Tracie Bensiek ofCurves Coronaprepares to cut the red ribbon for their Grand Opening event. Awell-known fitness center catering to women, she coaches alongside Debi Robertson and KarenWhedon. Call them at(951) 898-1550 or visit at1411 S. Rimpau Ave., Ste. 11 in Corona

and check out their complete fitness and nutrition solution.

Below: Dr. Anand Galgali celebrates with his family and staff at thegrand opening forSoft Touch Dental Care, where they take good

care of clients oral healthneeds. Give them a callfor a check-up at(951) 280-0322 or

www.softtouchdds.com.

Below: The staff atSanchez Tacosare ready to fulfill your quest for great tacos.Contact them at(951) 371-5401 or visit them at430 River Road Unit #D in Corona.

(From the left)Jose, Tania, Leslie, Ruben,Martha, Ivette, Ryan, and Ruben Jr., joined byGreater Corona Valley Chamber ChairmanChris Miller of Thomas Miller Mortuary &

Crematory and Corona Mayor Pro TemEugene Montanez.

Right: Business owners Kim Lewis & Patty Kanchana shares a joint GrandOpening & Ribbon Cutting event together their businesses Creative By Design&Seven Seas Thai Cuisine respectively. Contact Kim at(951) 226-5617orwww.creativebydesign.net. Dont forget to check out Seven Seas at1525 E.Ontario Ave. Ste. 107in Corona.

Right: August Good Morning Corona Valley sponsor Corona Life Services at their booth for the monthlybreakfast event in Eagle Glen Golf Club. CLS provides education and life-affirming alternatives to thoseexperiencing an unplanned pregnancy. From left: Board member Denise Payne, Outreach CoordinatorChristi Bush, Board Secretary Chris Fuehrer, Board Treasurer Harry Glenn, Board member MarilynRichmond, and Board Chairman Rich Richmond.

Join us for our next Good Morning Corona Valley on October 27th at Eagle Glen Golf Club,sponsored by Vistera Credit Union. Call the Chamber at(951) 737-3350 or visit us onlineatwww.MyChamber.org to register today!

Left:Interactive Fitness ownerMatt Mower greets the crowd at his

Grand Opening & RibbonCutting event, and shows

of his certificates along-side Chamber BoardMember and AmbassadorDean Seif, Matts fianceNorma Valles, and CoronaCity Council MemberKaren Spiegel.

Left: Becky, Kimberly,and Netta are ready to put peopleto work atLabor Ready, a laboragency focusing on temporaryconstruction, manufacturing,warehousing, retail, and hospitali-

ty employment opportunities.Whether youre an employerlooking to expand your workforceor someone seeking employment,give them a call at(951) 280-9541 or visit theirlocation at268 N. Lincoln Ave.,Ste. 15 in Corona.

Below: Sally Kinsbursky-Sparks ofDecorating Den Interiorscelebrates with her family and friends at her Grand Opening andRibbon Cutting event, held atMantra Indian Cuisine and Banquet.Contact Sally at(909) 930-0396for decoration solutions custom for

your home.

Right: Dr. Ahmed Elbershawi cuts the redribbon atCorona Regional MedicalCenters newly-openedSleep Centeralongwith Corona City Council Member KarenSpiegel, Corona Regional Medical Center CEO

Kevan Metcalfe, Corona City Council MemberJason Scott, Greater Corona Valley ChamberChairman Chris Miller of Thomas MillerMortuary & Crematory, Corona RegionalMedical Center Governing Board MemberPat Miller, and Corona Mayor Pro TemEugene Montanez.

PhotosbyJimD

orseyPhotography

PhotobyJim

DorseyPhotography

Photo by Jim Dorsey Photography

PhotosbyJimDorseyPhotography

PhotobyJim

DorseyPhoto

graphy


13/40October 2011

building business relationships

PhotobyJim

DorseyPhotography

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DorseyPhotograp

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PhotosbyJimDorseyPhotography

Left:A&N Flip this Kitchen owners Abel Rodriguez & Nathaniel Mares at their GrandOpening and Ribbon Cutting event. Flip this Kitchen offers wholesale kitchen cabinets andmore. Check them out at7001 Indiana Ave. in Riverside.

Above: Andrew Saucedaand Bryan Zuelch showingoff their pizza-tossingskills atJerseys Pizzeria & Restaurant, along with Vicki Schmidt, GlenSchmidt, and owner Jaclyn Schmidt. They serve great pizza, pasta, chicken,salads, subs, and more at their Corona location at1197 Magnolia Ave. inCorona. Give them a call at(951) 279-4100and check them out!

Visit the Chamber online at atwww.MyChamber.org

Right: Top Martial ArtsTrainingowner Herberth

Castellanos coaches one of hisstudents in doing a properpush-up. Their dojo offerstraining in various martialarts styles including: Aikido,Jujitsu, Tae Kwon Do, Zumba,Pilates, and Yoga.

Left: Nancy Fay congratulatesfranchise owner Karen

Linton-Gransee during thegrand re-opening of herremodeledMcDonalds,located at1215 MagnoliaAve. in Corona. In addition

to this location, she has 6 others all members of the Chamber.Inset: Lisa Michelle Cooper givesNeary Y of Union BankMagnolia a hug for winning adoor prize raffle.

Left: Leadership Corona 2010participants line up for a photo opduringGood Morning Corona

Valley. From the left: Jolyn Murphyof Congressman Ken Calverts Office,Leadership Corona ChairwomanJean Easum, Alvord School DistrictsPromenade Elementary PrincipalLori Copeland, Norco College InterimPresident Dr. Debbie DiThomas,Lt. Jon Stofila of Corona PoliceDepartment, Sandy Klein of ReMAX All Stars, Don Garling of Lucas Enterprises, Inc.,Corona Regional Medical Center CEO Kevan Metcalfe, and David Teper of TangramInteriors. The 2012 Executive Leadership Roundtable is now in session.


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If you woke up this morning feeling joyful andwell rested until your radio clicked on andspoiled it, it was probably because the firstwords you heard were something like worldmarkets are plunginganother bad tradingday on Wall Streetthe standoff inCongress continuesA horrendous act ofviolence just occurred, or you turned on theGood Morning show where they couldntwait to tell you why it wasnt.

On and on the negativity begins to invadeyour day, and drain the joy right out of thenew morning. No question, times are tough,people are in crisis; jobs have been lost,homes are in foreclosure, savings accountswiped out; these are all true realities facingmany people.

But this is your day; you own it and no oneis allowed to ruin it for you, because youare going to be different; you are going tosucceed anyway. You have a vision and acan-do sense of purpose and you are goingto give the best that you have.

Maybe you lost your job. Perhaps life isoffering you a second chance to discover andfollow your passion. Think about it. Listen tothe song in your heart. After all, life is aboutconstant change and growth. Maybe you area small business owner, or a one (wo)manshow (in other words, an entrepreneur).

phone!). These productivity tools are amazingwhen they work for you. Frequently, stop andask yourself, Is what I am doing leading metowards my goal? Learn to say no politelybut firmly.

Tomorrow, wake up and sit quiet. Welcomeand give thanks for the wonderment of a newday, and for all the blessings you have in yourlife. Get up and seize the day, and when theday is done, ask yourself, What did I trade

this wonderful gift for? Did I do good? Andwas I guilty of spreading optimism?

Visit Frank Ortiz on the web atwww.AShotAtHappiness.com.

By definition, an entrepreneur is a risk-takerwho sees an opportunity, a new solution,a different way of doing things, and whileothers are saying it cannot be done,it shouldnt be done, or it wont work,the entrepreneur instead is thinking,Why not? and will not buy into theirdownbeat attitude. They are going to makeit happen because they have passion!

Passion is a powerful force. People will see

it in you instantly. It will capture their interest.They will envy your passion, wish they hadit, be attracted by it, and want to be a partof it because passion is contagious. They willbe eager to know more. After all, it must besomething fantastic if you feel so passionateabout it. So dare to dream!

Surround yourself with like-minded positive people andfriends who make you laughand encourage you. Usetechnology wisely and beselfish with your time

because it can gobble upprecious hours andcontribute to the spread ofpessimism, whose onlypurpose is to get in the wayof your vision. When it isntcontributing to your goal,turn it all off (yes, even your

THIS IS YOUR DAY!

Photo Courtesy of Frank Ortiz



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Scan with your Smartphonefor more information


16/40

The Greater Corona Valley Chamber will be hosting its InauguralGolf Classic on Monday, November 7, 2011. We are seekingbusiness partners for this important Signature Event whichwill fund various benefits for our members and all businesses inour region.

Through our extensive partnering and business developmentassistance programs, the Greater Corona Valley Chamber ofCommerce continues to be the voice of business. Since 1915,this Chamber has been providing businesses with resources forprosperity. A strong, dynamic business community benefitseveryone in the greater Corona trade area.

You will find that the return on your sponsorship investment istremendous. In the short-term, it is in the form of businessreferrals and networking opportunities; long-term benefitscome in the form of advocacy and business-friendly legislation,to name a few.

Through a wide variety of programs and initiatives, your Greater CoronaValley Chamber works to positively impact the quality of life in the region,while supporting the growth and prosperity of our members. Together withtalented leaders in business, community, and government, the Chamber'svolunteers and professional staff work to make this community a betterplace. The primary objective of your Chamber is to improve the economicvitality by providing a clear and persuasive voice for businesses in the

Corona, Norco and Eastvale communities. The Chamber advocates forbusiness-friendly legislation at federal, state, county, and local levels,attracts new businesses and industries to the communities we serve,and attracts new customers to our member businesses. Your assistance,through sponsorship, is important and vital to the Greater Corona Valley

The Greater Corona Valley Chamber

Inaugural

Golf Classic


(714) 538-3881


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Chamber being able to offer these services aswell as other member benefits.

The financial investment made by keybusiness members like you, in the form ofsponsorship, is essential to finance the

programs that are vital to communitygrowth and development and allows theGreater Corona Valley Chamber to make asignificant impact on critical business andcommunity issues.

Participants in this inaugural event will beginregistration at 8:30am. During this time,each player will receive a $200 gift certificateto the Nike Mobile Golf Shop. Players will havethe opportunity to select from some of thefinest products in the golfing industry,including: shoes, hats, balls, clubs, bags,and attire. Be ready to shop and try all thenew gear!

The tournament will begin at 10:30am witha shotgun start. Players will compete inteams of four.All golf sponsorships include afull team entry fee of $325 per person.While on the course, we will provide all playerswith lunch and beverages, both alcoholic andnon-alcoholic.

Immediately following the golf tournament,we will be holding a dinner reception at theclubhouse.An open bar will be available forwine, beer, and a few other selected drinks.A silent auction will then commence, as wellas a presentation of awards to the days topteams, and a keynote address by our TitleSponsor, which will target important issuesto the community.

All interested sponsorship inquires shouldconsider the options outlined in our GolfTournament Sponsorship sheet. There aremany important levels that have great value,visibility, and provide significant contributionsto our business community.

We hope you will join us for this inauguralevent. It truly will be a day of fun with greatgolf, socializing, and networking opportunities.To sign up or become an event sponsor, please

contact us to discuss your specific details. Thank you very much foryour interest and support. The Greater Corona Valley Chamber ofCommerce looks forward to seeing you on the course.

Photos provided by Eagle Glen Golf Club

Join Us at Eagle Glen on November 7thfor This Inaugural Event!

Visit www.coronagolfclassic.org for more informationor contact the Chamber at (951)737-3350.



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19/40

he theme for this month is gearedtowards transportation, and what

better way to express our Planes, Trains andAutomobiles than to feature Lucas Oil Products

on our cover? Founded by Forrest and CharlotteLucas in 1989, Lucas has been a tremendousbusiness partner with our Chamber for years.They also reach out into the community andsupport many worthwhile events, programsand organizations.

Known for various sporting activities, from dirtbikes to automobiles and boats, Lucas Oil notonly is involved (often as sponsors) they havevarious product lines for these races pluseveryday vehicle usage.

Looking around the Corona Valley area, LucasOil has made a huge impression in ourcommunity. Located in Corona in a historic

100+ year old citrus processing plant, the LucasOil Products corporate headquarters producesproduct for the Western third of the UnitedStates. It also handles product exports destinedfor Australia and the Far East. Their facility inCorydon, Indiana exceeds 125,000 square feetfor bottling their products. It is a state of the artfacility built from the ground up, providingproduct for two thirds of the United States, theUnited Kingdom, Europe, Mexico and Canada.

Also housed in Corona is their most recentbrainchild called Lucas Oil Studios. With cuttingedge technology and a highly trained staff ofgraphics designers, 3D animators and editors,

Lucas Oil Studios is capable of producinganything from print ads, to TV commercials,to full high-end TV shows, right here in Corona.

With their employment exceeding hundreds,they are also a family. Many co-workers arerelated and while in some businesses this isa challenge it just works well with Lucas.

Here are a few other local interests of Lucas.Lucas Oil I-10 Speedway is Southern Californiasshort track racing destination for pure stock,modified, late model, super late model, legends,trucks, bombers, bandoleros, sportsman, anddemolition. One of Lucas Oil's most recentsuccesses is the renovation and grand reopen-

ing of the 3/8 mile dirt track in Wheatland,Missouri, now known as the Lucas OilSpeedway. No expense was spared and itshows. The facility is state-of-the-art from topto bottom. Lucas is involved with many aspectsof transportation including railway. Formerlythe Louisville New Albany & Corydon Railroad,the historic railway was purchased by Lucasto sustain their facility in Corydon, Indiana.The tracks are used to transport raw-material

On the Cover:

T

and finished products as well as assisting othercompanies who may require the services of theshort line railroad.

In the heartland of Missouri you will find thebest Simmental breeding stock in the country.Forrest Lucas has applied the same commit-ment and values of Lucas Oil Products to thisnew venture, resulting in the finest selection ofbeef products and show cattle.

In 2008, the Indianapolis Colts began calling

Lucas Oil Stadium home. The state of the artmulti-event facility will host a variety ofentertainment and sporting events from NFL,NCAA basketball to music concerts and will seatup to 75,000 people. With the winning history ofthe Colts and the world renowned Lucas OilProducts reputation, the possibilities are infiniteand the excitement is definite!

What better way to wrap up this article, than toannounce that Lucas Oil has provided theChamber with two (2) tickets for the Super Bowlon February 5, 2012. If you are interested insecuring a chance to win these tickets,log on to www.MyChamber.org. With eachdrawing ticket purchased (for $100), the

purchaser will receive one bottle of Lucas OilGasoline Additive, One bottle of Lucas Oil Waxand one soft hand towel for applying the wax.Our Board of Directors has sweetened thewinnings by adding a $1,000 gift card for travel,hotel or whatever you wish to use it for.The drawing will be held on Thursday,December 22 at the Chamber QuarterlyMembership Luncheon. For more information,call the Chamber at (951) 737-3350.

Lucas Oil Products, Inc.



20/40

Transportation Challenges and OpportunitiesIn todays economy, businesses must keep moving and the only way

that will happen is a commitment to making worthwhile investmentsin transportation projects. With Corona, Norco and Eastvale all locatednear some of Southern Californias busiest freeways and rail lines,transportation will likely remain one of the most important publicpolicy issues facing the members of the Greater Corona ValleyChamber of Commerce.

In addition to our own city governments, the one public agency activelyinvolved in making transportation happen in our community is theRiverside County Transportation Commission commonly referred toas RCTC. RCTC is an active member of the Chamber of Commerce andtheir Government Relations Manager Aaron Hake serves on theChambers Board of Directors. Not surprisingly, we have RCTC as a keypresenter at a few Chamber gatherings, but we thought it would be

helpful to take this opportunity to provide a brief update on RCTCsrecent activities in the area with a special emphasis on local projectsand services that we often take for granted.

Measure AA Countywide Program with a Local CommitmentOne of RCTCs most important responsibilities is to administer thevoter-approved Measure A program. In 1988 and 2002, votersapproved a half-cent sales tax to fund transportation projects andservices in Riverside County. Statewide, voters in 19 counties haveapproved similar measures which are protected from being divertedby the state or federal government. In order to adopt this kind ofprogram, there must be a detailed expenditure plan that is approved

by the voters. You can see the Measure A Expenditure Plans at RCTCswebsite at www.rctc.org.

Not surprisingly, money is set aside for improvements: freewayimprovements, new interchanges, public transit and the developmentof major arterial streets. What many people dont know is that morethan 30 percent of every dollar is returned back to local jurisdictions.For example, the City of Corona receives more than $2.5 million peryear in Measure A funding to pay for local street and road repairs andimprovements. Norco and Eastvale also receive a proportionate shareof funding for the same purpose.

Measure A is an important example of a countywide agency anda countywide funding program being directed at local needs.Thanks to Measure A and other funding programs, RCTC hashelped fund a number of local and notable projects including:

I-15/Hidden Valley Interchange I-15/Cantu Galleano Interchange I-15/Magnolia Interchange HOV Lanes on State Route 91 New Lanes on State Route 60 Metrolink Train Stations at North Main Corona & West Corona State Route 91/Green River Interchange State Route 91/Lincoln Avenue Interchange State Route 91/Maple Street Interchange

Public Transit Service -- An ImportantInvestment in our Regions Future

Cars will always be an important part of Coronas identity andtransportation system, but trains play an important role in serving oureconomy and local commuters. The location of Burlington NorthernSanta Fes transcontinental rail line near the 91 Freeway ensures thatrail will always be an important topic for Corona businesses andresidents. In addition to the rail line near the 91, Union Pacific alsooperates an intercontinental rail line to the north near State Route 60.

Obviously, freight rail service is crucial to a number of businessesin our area and we need a robust freight rail system to remaincompetitive. The location of the rail lines can also provide opportunitiesfor passenger service. Corona is home to two Metrolink rail stationsincluding the North Main Corona Transit Center which is served byMetrolink trains and buses operated by the Riverside Transit Agencyand Coronas own Cruiser. Commuters will also find one of the regionslargest Park and Ride facilities nearby which is owned and operated bythe California Department of Transportation.

For many people, Metrolink offers an attractive alternative to driving acrowded freeway in order to reach job centers in Orange or LosAngeles counties or to the beaches on weekends. However, thanks to anew service extension being planned by RCTC, Metrolink will soon beserving Coronas own job centers. In 2013, the Metrolink 91 Line willbe expanded an additional 22 miles to serve North Riverside, March AirReserve Base and Perris. The project is known as the Perris ValleyLine. The trains will operate on a rail located near the I-215 and willprovide additional opportunities for people living in South and Central

Riverside County to take Metrolink instead of the I-215, I-15 or the 91.

Sites near the North Main Corona and West Corona stations are likelyto become attractive locations for employers who will benefit from theadjacent passenger and freight service. For more informationon the Perris Valley Line, go to www.perrisvalleyline.info.

Metrolink - 91 Line - North Main Corona Station

Riverside County Transportation Commission

Looking Toward the Future



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Quality of Life Issuesand TransportationGo Hand in HandWhile the majority of transportation tripsare made by automobiles, providing effectivealternatives including bus and rail serviceare important in reducing harmful emissions,being less dependent on foreign oil and

maintaining our quality of life. As a result,RCTC is also striving to reach a balance inenhancing transportation capacity whileprotecting the environment. As part of thatcommitment, RCTC has spent $128 millionin buying sensitive habitat throughout thecounty as part of Riverside Countys MultipleSpecies Habitat Plan. This habitat investmentprotects Riverside Countys ecosystem whileproviding a means to ensure that projectsreceive needed environmental approvals.

Balancing environmental needs withtransportation capacity needs can also beseen in RCTCs commitment to railroadgrade separation projects. Nothing is morefrustrating than sitting still watching a freighttrain pass though, but as has already beenstated, freight trains are an important part ofour economy. The solution is to separate thetracks from busy streets and thats about tohappen at Auto Center Drive and RailroadStreet. With RCTCs assistance, the City ofCorona has received a funding allocationfrom the California TransportationCommission to build a grade separation inthis important area. The result will be better

mobility, a reduction in harmful emissions andenhanced safety for anyone driving throughthis busy area. In long-term, the City ofCorona hopes to fund a similar project atMcKinley Street.

Getting Stuck Whats the Alternative?Although there is a significant amount oftransportation activity that is taking place and

(continued on page 26)

Auto Center DriveGrade Separation Project



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23/40

n August 17th, the Corona City Council adopteda resolution in support of transferring the management ofthe Ontario International Airport to the City of Ontario.Why is the Council interested in an issue that seeminglyhas nothing to do with our City? The reason is simple:the Ontario International Airport is a regional resourcethat impacts all of the cities in the Inland Empire and itbehooves us to advocate for local control of this importantnucleus for business.

The Ontario International Airport (ONT) is currently under

the management of the Los Angeles World Airports (LAWA),which has focused much of its attention on making the LosAngeles International Airport successful.As such, ONT hasbecome the highest cost airport for airlines in SouthernCalifornia as well as the highest cost medium-hub in thenation.The high cost of flying into ONT has deterredtravelers from departing and arriving into this centrallylocated airport. Instead, they are funneled into Los Angelesor Orange County airports where they are then forced todrive to their Inland destinations, which add cars to ouralready congested freeways and time spent in traffic to thecost of doing business with our local companies.

For our region to reach its potential, we need to have a

well-constructed system of goods as well as people move-ment throughout the area.A functional, comparably priced,well-managed airport is key to this goal especially when itcomes to business investment. Imagine that youre an out ofstate businessperson interested in bringing your company toSouthern California and are looking for an affordable area inwhich to locate. Facilities and rents in Los Angeles andOrange County can not compare to the quality of space thatwe have in the Inland Empire nor can they compete with ourcentralized position to reach the rest of the country.

However, if you have to spend over an hour to reach youroffices, this adds significantly to the cost of doing business inour area: for you, for your clients, and for the production ofgoods that you sell. Flying into ONT alleviates the time spentin transit and when time is money, this adds value to yourcompany and currency to your coffers.

The City Council believes that under local control, ONTcan implement changes more efficiently, meet the needs ofpassengers and businesses more effectively, and lower coststo operate at levels similar to other secondary airports inthe area (such as Burbank, Orange County, and Long Beach)to make it more competitive and attractive to travelers.As such, we are joining other cities in our region as well asthe Southern California Association of Governments RegionalCouncil and the Los Angeles Economic DevelopmentCorporation in calling for the transfer of ONT into localcontrol and hope the members of the Chamber will join usin this effort.

ONTARIOINTERNATIONAL AIRPORT

A REGIONAL RESOURCE

by Corona Council Member Karen Spiegel

O

Photos courtesy of Ontario International Airport



24/40Visit the Chamber online atwww.MyChamber.org October 2011

The Race to Monte Carlo ignited good timeswith great gourmet food stations, relaxedenvironment casino-style gambling, and silentand live auctions. All of the guests were treated toa full concert on the green with Rod Piazza andthe Mighty Flyers. For the best party in town,

join us next year on June 22, 2012.


25/40October 2011 Visit the Chamber online atwww.MyChamber.org

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Restaurant ReviewFireside Bar & Grill

Visit FeedMe411.com for a video preview of some of thebest restaurants in the Inland Valley. You can reach Allanat [email protected] or call him at (909) 910-3463.Allan is the host of the Lets Dine Out Food, Travel &Entertainment radio show that airs on News Talk 590,KTIE every Saturday afternoon from 3 pm to 5 pm.

This large, casual, classy restaurant is located at the late At My Placerestaurant location in the Rexco center, and although only open for fourmonths, they already have a loyal following of regulars who appreciatefresh tasty food.

In addition to a classy decorated dining room, they also have abeautiful banquet room that can accommodate lots of people.

My first flight of dishes include the wonderful Grilled BBQ PotatoSkins ($9.50) the impressive Insalata Antipasto Salad ($12.50) andFire Style Pizza ($13.50). The Grilled BBQ Potato Skins featured fivelarge deep fried hollowed out potato halves stuffed with a nice portionof delicious BBQ stuffed pork, melted cheddar cheese, green onionsand topped with sour cream. Everything really came together well inthis unique appetizer and was a nice beginning. The next dish was theInsalata Antipasto which consisted of cut up salami, turkey, Swiss &provolone cheeses, kalamata olives, roasted bell peppers ona bed of penne pasta tossed with a zesty red wine vinaigrette. I lovedthis salad and the pasta was far better than greens, which mostAntipasto salads come with. As good as these last two items were,the next item was even better. This masterful pizza was comprised of athin tasty pizza crust topped with whole sun dried tomatoes, artichokehearts, mozzarella and goat cheese with a luscious pesto sauce.Thecrust was loaded with toppings and was absolutely delicious.

Next came the classic Italian dishes, Chicken Marsala ($13.50) andLasagna ($10.99). The Chicken Marsala, featured two large thin slicesof chicken breast that were lightly dusted in flour and gently sautedand topped with a rich reduced Marsala wine sauce and finished with

butter and a ton of sliced fresh mushrooms. This came with a nice

portion of angel hair pasta with tasty burnt butter. The rich sauce andtender chicken was the perfect culinary marriage.

The Lasagna was another winning dish that was made with layers ofpasta, meat sauce, a parmesan ricotta mixture and topped with lots ofmelted mozzarella cheese. The bold and assertive tomato sauce wasoutstanding, especially with the hint of nutmeg added into the mix.Two other marvelous dishes included Pork Chops ($16.50), two thickcut pork chops that were broiled and very tender and juicy and servedwith a nice apple chutney, mashed potatoes and sauted fresh spinachlaced with garlic and Zesty Jambalaya Pollo e Gamberetti ($12.50),a large portion of Linguini with chunks of chicken, five jumbo shrimp,Andouille sausage, green, red and yellow bell peppers, onions andtomatoes in a lovely and spicy Cajun sauce. If you enjoy spicy food atits best, you really must try this dish.

For dessert, you have to try their homemade Tiramisu, which is theperfect ending to a most enjoyable evening.

Fireside Bar & Grill features a full bar with flat screen TVs and haslive music Tuesday through Sunday starting at 6pm. In addition tothe dining room, you can alsodine outdoors in their coveredpatio area.

Owner Bill Webb, shown right,has a lot of passion for hisrestaurant and the customers heserves. Its nice to see such an

involved owner like Bill!Photos provided by Allan Borgen

Fireside Bar & Grill

1180 El Camino Ave., Ste. 116 / Corona, 92879

(951) 737-1100

Hours: Monday-Thursday 11am to 12pm

Friday- Saturday 11am to 2am

Sunday 10am to11am

Price Range: Breakfast $4.50 to $11.00

Dinner $8.00 to $22.00

Italian, Mexican & American

Allan Borgens

Above: (left & middle) The dining area of Fireside Bar & Grill offers a classy atmosphereperfect for a romantic dinner for two or a business lunch between colleagues. It is locatedin the Lowes shopping center bordered by the CA I-15 Freeway and Magnolia Avenue.

Above: Pork ChopsTwo thick cut broiled chops with apple chutney,mashed potatoes and sauted fresh spinach

Fireside Bar & Grill

25% OFF Entire Billexcludes alcoholic beverages, tax and gratuity

EXCLUSIVE OFFER withChamber Discount Card

1180 El Camino Ave., Ste. 116 951-737-1100



27/40

Dont Forget!

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(951) 549-8819

Hours: Monday-Thursday 11am to 11pm

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Sunday 11am to 9pm

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American BBQ/Old English Grub

Radcliffes Royal Ribs

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28/40

more on the drawing boards, congestion is still a way of life in Southern Californiaand especially on major freeways such at 91 and I-15. RCTC funds a number ofprograms to provide some relief, including the provision of Call Boxes, the FreewayService Patrol and the new Inland Empire 511 service.

The purpose of Call Boxes and the Freeway Service Patrol is to provide motorists withassistance when they encounter mechanical problems. Providing the assistance canreduce congestion that often takes place with breakdowns and other highwaydistractions. The programs are funded in cooperation with the state and receive muchof their funding from a $1 surcharge on vehicle registrations.

Motorist assistance is also taking a leap into new technology with the establishment ofIE 511. Anyone can now get real time traffic information, assistance on carpooling andpublic transit information by logging onto www.IE511.org or by dialing 511.

Looking Toward the FutureRCTC will seek to fund two extremely important projects for the City of Coronain the coming years including the $1.3 billion widening of the 91 Freeway and theextension of Foothill Parkway. Both of these projects are likely to be the subject offuture Chamber meetings.

This article is important in providing a glimpse of so many of the other positivethings that are happening in transportation for our region. Most importantly,the Greater Corona Valley Chamber of Commerce has a voice in transportationissues at the city and regional level and has the cooperation of the Riverside CountyTransportation Commission as a member and partner. We look forward to an ongoingand effective partnership for years to come.

Riverside County Transportation Commission

Looking Toward the Future

(continued from page 19)



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30/40

e have all heard that money does not buy happiness, and beyondcovering your basic needs there can be a lot of truth to this. However,according to a 2010 study by the American Psychological Association,roughly three out of four individuals state that money is a major cause ofstress in their lives. The side effects of such stress may lead to high anxiety,depression, unhealthy coping behaviors, sleeping problems, digestivetroubles, and heart issues. Consequently, poorly managing your moneyleads to unhappiness by increasing stress levels and negatively impactingyour overall health.

Admittedly, personal finance is an emotional and stressful subject becauseof its interconnectedness with all areas of our lives. Says Kelly McGonigal,

PHD, a health psychologist at Stanford University, It invades your home,your work, what youre able to provide for your family, and your fantasiesfor the future. Combating financial stress is primarily about assessing yourvalues, adjusting your attitudes on the events around you, and creating aplan to provide solutions to any major sources of stress. By actively copingwith money stress and taking control of your situation, you are able tobetter protect your most important asset: your health.

For most of us, money is central to providing an ideal quality of life forourselves and our loved ones. This means that achieving happiness is aboutcreating a lifestyle that is fulfilling in both the near-term as well as along-term plan for financial success. This is done by investing in goals thatare backed by powerful personal values. When assessing your values,ask yourself Do I want money for cars, shoes, or the latest piece oftechnology? Or do I want money for a house, the ability to travel, or acollege education? Everyones values are unique, but generally it is thesimple things in life that make us happiest and most improve our overallhealth. Moreover, spending money you do not have will certainly not makeyou happy.

The next step in reducing financial stress is adjusting your outlook.A majority of things that occur in this world are outside of your control.However, you always have the ability to adjust your outlook and youractions. In this era of information overload, it is easy to get caught up in thenonstop commotion of the day, whether it is a poor economy or theincreasing price of gas or food. While it is important to be informed,financial worries are often related to a lack of either complete informationor wrong information, or both. When negative news saturates your life,it can become overwhelming and unnecessarily heighten your level of

anxiety. The conclusion of the APA survey stated that Americans appear tobe caught in a vicious cycle where they manage stress in unhealthy ways andlack of willpower and time constraints impede their ability to make lifestyleor behavioral changes. Instead of letting the stress build, look for healthyways to decompress, which can be as simple as deep breathing, discussingyour thoughts with another individual, briefly shutting down your electronicdevices, or going for a walk.

The final and most essential measure to employ is to create a plan. Theactual plan you create will depend on your situation. If you are looking tosee progress in reducing financial debt, consider a debt snowball approachin which you cut expenditures and continually put as much money aspossible at the smallest balance while paying the minimum on the largerbalances. If you are looking to proactively reduce future stress in case of

major loss of income or unexpected expense, ensure that you have anadequate emergency fund of liquid assets available. A solid plan will helpyou recognize key goals that involve money, identify a pragmatic way tomove in the right direction, and ultimately accomplish your goal. Whiletackling these issues, it may seem impossible at first; remember that youhave to start somewhere and that it is a learning process. It is okay if youractions are not perfect; adequate care provided is better than perfect carewithheld. Additionally, while it may seem less stressful to ignore a financialproblem and hope it will go away, this will generally only create more stressin the long run by creating a larger mess. Get the facts, discuss the optionswith your spouse or financial expert, and create a plan.

Dealing with money does not have to be stressful. Whether you think youhave too little or too much (yes, people sometimes stress out about havingtoo much money as well), follow these simple steps: Stop, Think, Act. Saysfinancial author Lynnette Khalfani-Cox, The true cost of debt and financialproblems isnt just the interest rate youre paying to Mastercard or Visa.The true cost is the toll that its taking on your life and your relationships.When it comes down to it, without your health you have nothing.By allowing stress to decrease your overall health, you could be neglectingyour most important asset and sacrificing valuable days, months, or yearsfrom your life. Start by making positive changes today to live a rich life andattain financial peace of mind.

Derek Pantele, CFP, is a Financial Advisor with

Tellone Financial Services, Inc. He can be reached at

(714) 998-2290 or [email protected].

FINANCIAL COLUMN

The Pursuit of Happiness,

One Financial Step at a Timeby Derek Pantele

W



31/40

The Greater Corona Valley Chamber ofCommerce will welcome Congressman KenCalvert to its year end membership luncheon atEagle Glen Golf Club. Congressman Calvert servesthe 44th congressional district and resides inCorona. His knowledge and common senseapproach have assisted the region in manyfederally-funded programs. Calvert is a localbusiness owner with a diverse backgroundin business.

Congressman Calvert will assist our Chairman ofthe Board, Chris Miller, in presenting accoladesto our local heroes, the men and women of ourpolice and fire departments. The cities of

Corona, Norco, Eastvale and Riverside Countyhave each been asked to submit the individualswho will be honored. Daily these local heroesgo to work, not knowing what tragic situation orlife challenging experience they will have, saidMiller. We want to express to all departments,

all employees that we appreciate their workethic, their professionalism and their dedicationto serve.

The luncheon will begin at 11:30am with abuffet meal and the meeting beginning at 12pm.Color guards from local agencies will presentcolors, followed by Congressman Calvertscomments and then honoring our local heroes.

During the luncheon, we will draw the winningticket for the Super Bowl game (February 2012)at the Lucas Oil Stadium in Indianapolis.A special thank you to Lucas Oil for theirpartnership in providing us tickets to the game.The Chambers Board of Directors have also

sweetened the pot. The winner will also receivea $1,000 voucher for travel or hotel expense.The Chamber hopes to sell 1000 tickets. We willdo the drawing on December 22. You canpurchase tickets on our web sitewww.MyChamber.org.

Chamber to Host Congressman Calvert atYear End Membership Luncheon

This event will be held atEagle Glen Golf Club(1800 Eagle Glen Parkway,Corona 92883). Buffet lines openat 11:30 am, with our meetingstarting at 12 pm.Tickets are $50per person for members or $75per person for non-members.Tables of 8 and sponsorshipsare available.

You can order your tickets now

by visiting the Chamber online atwww.MyChamber.org or bycalling the Chamber at(951) 737-3350.

MEMBERSHIP RECOGNITION LUNCHEON



32/40

Who better than a car guy should write aboutBrowning Dodge, Chrysler, Jeep and Ram?The new guys are not that new. The Norcodealership has been around a very long time.My first dealings with the dealership(pun?),werent all that fun. In the late 80s I bought alittle Jeep Wrangler. Some of you may rememberthe car. I paid cash, but didnt buy it there.A friend helped me arrange the acquisition.In short, its second home was Frahm(now Browning). Why bring this up you say?CUSTOMER SERVICE! It was here that I learnedthe true meaning of car dealer customer service.

Because of my experience there I have continuedto be a Chrysler fan. To date, I have purchased 5(FIVE!) vehicles from that location.

Now enter the Browning Automotive Group.OMG, whats going to happen to my friends andthe relationship that have served me well for thepast 25 years? Absolutely nothing! The BrowningGroup (Norco Dodge), is great. The service teamis still in place and bolstered up. The Partsguys are still the same, with over 40 years ofservice between them. They can answer anythingabout Chrysler products. The same goes for theservice staff. They can almost diagnose your

problem (car related only!) while you discussyour reason for service.

Headed up by Jack Ameen, general manager,and followed up by Steve Photopulos, a closesecond (both probably from Ireland), they man-age the dealership with the skills and knowledgerequired for todays rapidly changing market.

Browning is new to us but not new to theautomotive industry. Founded by RichardBrowning in the 60s (it was good he had thesame last name), it was Dick BrowningOldsmobile of Long Beach. Later, seeing the need

for expansion, he relocated to the Cerritos AutoSquare as Browning Oldsmobile-Isuzu. You allremember Oldsmobile and Isuzu. They, like theDo-Do bird, have become extinct. Dick Browningwas a huge success so much so, that he wasone of the first Acura dealers in the United States.The opportunity to represent Dodge came in1984. Oldsmobile-Isuzu gave way to Mazda, andBrowning Mazda, Cerritos Acura, and Cerritos

Dodge, continue to operate successfully.

In 1991, Kent Browning took the reins after thedeath of his father, Dick. Kent was no stranger tothe industry and has been with the Group since1975. Under Kents direction, The BrowningAutomotive Group has expanded to 14 franchisesin 9 locations. As Steve P. puts it We can get anycar for anybody! and after my latest experiencethere I know that for a fact.

I love buying cars! I hate the back and forthgame played at some dealerships. I just recentlydownsized my fleet. My VW Beetle is gone,

and so is my Chevy HHR Panel. In their placehowever, is a Flame Red (go figure) JeepWrangler Unlimited. I had just about given up onthe newest vehicle I had fallen in love with as thecolor and equipment choices had becomescarce. In the final stages of making a selection,I went to see Steve, my new BFF, to see whatmight still be available. He not only found meone car, but two to choose from. They sentsalesman John Nickleson, now the Chamber guyfor the dealership, to pick up the car and I droveit home that night. It was more than a fair priceon a hard-to-find car. I repeat the words,Customer Service going that extra mile for a

BrowningDodge,Chrysler,Jeep andRamby Jim Dorsey

NEW IN TOWN

customer. Most car dealers will do that today,but they made it easy.

The last part of the buying experience was,The Finance Guy! Everything you hear before thispoint is usually close to what happens in finance.The real EXACT numbers show up in finance.I am here to tell you first hand, that I neededpopcorn and a drink. What a fun guy Don was.

He made the monotony of the paperworkhilariously funny, and we got out of there fasterthan ever. Try it, youll like it.

Customer Service has become the most impor-tant tool in a business, any business. BrowningDodge has the same philosophy of customerservice as its predecessor. I chose them becauseI have had great luck, and no bad experiences,for 25 years. Since Browning took over last April,I have only noticed more of the quality servicethe manufacturer expects of its dealers. I chosethem for all of those reasons. Browning bringsmore stability, more backing, more sales tax

revenue for our economy, another solid anchorfor the Norco Auto Mall, and above all else, morecars to drool over and wish for.

So I suggest you stop by, and say HI! to thenew folks, and the old ones as well at the NewBrowning Dodge Chrysler Jeep Ram dealer ofNorco and tell them I sent you.

Sales hours are 8:30am-9:00pm Mondaythrough Saturday, and 10:00am-8:00pmSunday. For information on locations andhours visit Browning online atwww.browningdodgechryslerjeepram.com.

The Browning Team is ready to serve you whether youre looking for new cars, used vehicles orparts and service



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awyers are, in part, counselors and advisors. As with account-ants, tax professionals, financial planners, bankers, etc., lawyers shouldplay a role in helping to grow and maintain a successful business bygiving practical, helpful advice. But all too often professional advisors(lawyers being the prime suspects) stand in the way of business success.

This is due, in part, to the multiple roles advisors play. Lawyers,for example, are called on by businesses to minimize risk, help achievecertainty, decrease exposure to claims, increase profitability, and protect

ongoing interests. These can be conflicting goals because the advicegiven to minimize a particular risk can also act to slow downbusiness growth.

To use a current example: the use of social media in marketingbusinesses. Have you noticed that a substantial amount of businessesadvertise that they are on Twitter and Facebook (and LinkedIn, Yelp,etc.)? In recent months I have seen a sharp increase in the amount ofadvice offered by lawyers on the risks of allowing employees to usesocial media. Many lawyers fear that employees may make claims,promises, or misstatements without the business knowledge, whichcould then tarnish the business reputation or expose it to potential riskand lawsuits.

But these so-called risks must be counter-balanced with the hugeadvantages businesses have to gain by engaging in real, meaningfulsocial media marketing. Times are changing, and the way in whichconsumers and customers view a given business is not based solely(or even at all) on the ads seen on television, magazines, or billboards.So much of traditional media is either ignored or simply discounted.Instead, customers are looking for real, live interaction with real,live people. And when they interact with a business or company,they often perceive that business as a real, live person. Just look atmany consumers relationship to companies like Apple. People who love

Apple really love Apple, as if it is a person in many cases.

So what is a business to do when the professional advisors say no to acritical business idea or initiative? The answer lies in obtaining practicaladvice. We lawyers are great at pointing out all the things you should notdo and all the terrible things that will happen if you do them. And I have

written often about the critical need to consult with a lawyer (and otherprofessionals too) before a problem arises, which is still important.However, in seeking out that advice it must be tempered with real-lifepracticality also known as common sense.

Common sense is a bit like the U.S. Supreme Courts definition of apornographic speech we cant tell you what it is, but we know it whenwe hear it. So it changes with each situation and each business owner.As a business, you need to know the pros and cons of a given businessactivity you want to enter into. And you want to avoid the risks that areeasy to avoid. But when it comes to a potential risk that cannot beavoided altogether, then you need to make a hard business decision.That decision can only be made by the business itself because eachbusiness is different and has a different risk tolerance.

By arming yourself with the facts (both potential risks and benefits)and seeking out practical, common sense advice, youll be able tomake an informed decision and help your business grow the right way.Its okay to minimize risks, but lets keep businesses growing for the

good of our community.

Keith Davidson is a partner at Albertson & Davidson,LLP. He can be reached at(951) [email protected].

It is always advisable to consult with qualified legalcounsel about your own particular situation, in that thesematters can vary substantially in degree and nature.

LEGAL OPINIONS

Do Professional Advisors HelpYou Grow a Successful Business?by Keith Davidson

L



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AdvertisingEmpire Outdoor Advertising, LLC1827 Capital St., Unit.103, Corona, CA 92880Glen Emanuel (951) 276-9600

Advertising - Internet Web Hosting

Lunarpages Internet Solutions1360 N. Hancock St., Anaheim, CA 92807Diane Vanpetl (877) 586-2772www.lunarpages.com

Advertising - MarketingDoor to Door Distribution LLCCorona, CA 92879Michael Fletcher (951) 427-5738www.door2doordistributionllc.com

Assisted Living - ElderlyComforts of Home RCFE7550 Rudell Rd., Corona, CA 92881Clemencia Bousheri (951) 520-1005

Automobile - Repair & ServiceRamona Tire & Service Center304 W. Sixth St., Corona, CA 92880Tyler Villicana (951) 734-1222www.ramonatire.com

BankChase Bank Eagle Glen2243 Eagle Glen Pkwy., Corona, CA 92883Polina Vaysman (951) 633-9740www.chase.com

Wells Fargo Bank, NA1111 W. 6th St., Corona, CA 92882Faith Villanueva (951) 272-2912

Candy/ConfectionDarbys8251 Camelia Dr., Riverside, CA 92504

Debbie McCune (951) 354-8626

Engineering - CivilA C Engineering Group, Inc.750 S. Lincoln Ave. #104-167Corona, CA 92882Rod Arsalan (951) 278-8181www.thecivilengineering.com

EntertainmentSax 4 God Productions1431 N. Chestnut Ave., Rialto, CA 92879

Vaughn Fahie (909) 732-9531www.sax4god.com

Entertainment - Disc JockeyGriffey Audio Solutions

Riverside, CA 92503James Griffe (951) 283-2629

FinancialAmeriprise Financial980 Montecito Dr. #207, Corona, CA 92879Sunita Mager (951)734-0400

ext.101www.ameripriseadvisor.com/supal.s.vora

Financial Services - BusinessTrilogy Financial Services, Inc.980 Montecito Dr. # 108, Corona, CA 92879

Aaron Johnson (951) 738-1100ext. 6342

www.TrilogyFS.com

Financial Services - InsuranceGreg Smith - State Farm Insurance122 E. 6th St., Corona, CA 92879Greg Smith (951) 734-5300www.gsmithinsurance.com

Home ImprovementA & N Flip This Kitchen7001 Indiana Ave., Riverside, CA 92506

Abel Rodriguez (909) 720-1153www.sccainc.com

InsuranceCollier Family Insurance Solutions1307 W. 6th St. #216, Corona, CA 92882Joesph Collier (951) 280-1300

www.collierfamilyinsurance.com

Team Financial Partner4160 Temescal Canyon Rd. Ste. 302Corona, CA 92883Mark Anderson (951) 278-5555

Networking OrganizationB N IP.O. Box 1404, Corona, CA 92879John Weyhgandt (951) 371-7608BNIRiversidecounty.com

NewspaperThe Brain Tickler5225 Canyon Crest Dr. #71-112Riverside, CA 92507

Janet Johnston (951) 288-3161www.thebraintickler.com

NotaryCircle City Notary160 W. Foothill Pkwy. #10514Corona, CA 92882Crystal Deckard (951) 707-5678www.circlecitynotary.com

Real Estate - DevelopersMeritage Homes1250 Corona Point Ct. #210, Corona, CA 92879Linda Edwards (951) 547-8300

Web DesignSmall Biz Grapevine

11563 Chadwick Rd.Corona, CA 92880Michael Climo (951) 279-1276www.smallbizgrapevine.com

39-YEAR MEMBERThe Inland Gateway Association

of Realtors TIGAR

27-YEAR MEMBERNorco College

25-YEAR MEMBERMc Donalds #8036 - Magnolia

24-YEAR MEMBERDowns Energy

22-YEAR MEMBERPerformance Manufacturing

21-YEAR MEMBERVasani & Associates CPAs, Inc.

16-20 YEAR MEMBERSLee & Associates SchumakerRiverside Medical ClinicThe Foundation for Community and

Family Health

The Little Yellow PagesPacific Western Bank

11-15 YEAR MEMBERSDuralum Products, Inc.Hunnys RestaurantPeter S. Brightman, DMD, Inc.Sunset Graphics Screen Printing

& EmbroideryVisterra Credit Union

6-10 YEAR MEMBERSCrumbles CookiesFinancial Investors GroupMary Kay Cosmetics, Inc. WoodsPC MastersRTA-Riverside Transit AgencyThe Richard Upton Group at Keller WilliamsTrigon ElectronicsWest Coast Media

1-5 YEAR MEMBERSAge Advantage Senior Home CareAnnies Bookkeeping ServicesArthritis Foundation Inland Empire OfficeClassic Handyman ServicesCEO Business BrokerageCorona Veterans Memorial DivisionFirst Citizens BankJ.A.C PlumbingMatles & AssociatesMBK HomesMellon, Johnson & Reardon, CPAsNOTWOn TracPrimecare of CoronaProvident BankSimon Wong EngineeringSo-Cal Stone Fabricators, Inc.South Corona Dental GroupSouthwestern Transportation

Management ServicesStone Equipment CompanyT.G.I FridaysThermal StructuresTMK Music & Entertainment Produts, Inc.Truly NolenWal Mart Stores, Inc. McKinley

Valencia Terrance/Kisco Senior LivingWatermarke Properties, Inc.

AnniversaryRecognition New Chamber Members

Page Sponsored by

Riverside County Supervisor 2nd District

John Tavaglione



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Calendar of EventsEvents listed are open to the public. Call contact person before the event

to verify time and place. Some events are free, while others are not.

For a complete listing of community events, call the Chamber at

(951) 737-3350, or go to www.MyChamber.org for the latest updates.

October, Saturdays 10 AMCINEMA KIDS: DOS LAGOS STADIUM 15Cost: FREELocation: Dos Lagos Stadium 15,2710 Lakeshore DriveContact: Heather Bordner-Ayyob at

www.shopdoslagos.com

October 1-7HALLOWEEN COSTUME EXCHANGECost: FREELocation: Shops at Dos Lagos,2780 Cabot Dr # 140Contact: Heather Bordner-Ayyob at


October 1 8AM-1PMCORONA LIFE SERVICES WALK FOR LIFECost: FREE admissionLocation: Corona City Park between East Grand& Rimpau, 930 East 6th St.Contact: Christi Bush | coronalife.org

October 1 10AM-5PMDOGTOBERFESTCost: FREELocation: Shops at Dos Lagos,2780 Cabot Dr # 140Contact: Heather Bordner-Ayyob at


Oct 3, Nov 7, Dec 5 12PM-1PMCOMMUNITY SERVICES NETWORKCost: FreeLocation: Greater Corona Valley Chamber,904 East Sixth St.Contact: Mike Ryan | (951) 858-4085

October 3 12PM-6:30PMOPERATION COMMUNITY CARESGOLF TOURNAMENT

Cost: $160 per personLocation: Golf Club at Glen Ivy, 24400 Trilogy Pkwy.Contact: Jim Orr | 909-717-3726

operationcommunitycares.org

October 6 7AM-8:30AMFINANCE & EXECUTIVE COMMITTEE MEETINGLocation: Greater Corona Valley Chamber,904 East Sixth St.Contact: Greater Corona Valley Chamber at

951-737-3350

October 6, 1 3, 2 0, 2 7 9AM-12PMSCORE BUSINESS COUNSELING & ADVICECost: No Charge for appointmentsLocation: Greater Corona Valley Chamber,904 East Sixth St.

Contact: Greater Corona Valley Chamber at951-737-3350 or www.iescore503.org

October 6, 13, 20, 27 11:30AM-1PMCN$ LUNCHEONCost: $15 w/RSVP; $20 at the doorLocation: Radcliffes Royal Ribs, 304 N. Main St.Contact: Greater Corona Valley Chamber at

951-737-3350

Oct 7, Nov 4, Dec 2 8AM-9AMLEGISLATIVE ACTION COMMITTEECost: FreeLocation: Greater Corona Valley Chamber,904 East Sixth St.Contact: Greater Corona Valley Chamber at

951-737-3350

October 22 to 23 8AM100-MILE ENDURANCE CHALLENGEULTRAMARATHON: ATHLETES RUNNING100 MILES FOR KIDSCost: Free for spectators; free for volunteers to

support runners and crews.

Location: Historic Civic CenterContact: Tracy Youden | 909-793-2463 ext. 123

October 22 12PM-4PMFREE HAY RIDESCost: FreeLocation: Shops at Dos Lagos, 2780 Cabot Dr. # 140Contact: Heather Bordner-Ayyob at


October 22 5PM-8PMCHOCOLATE, WINE & JAZZCost: $60 advanced purchase; $65 at the door.Location: Crossroads Riverview Park,14600 River RoadContact: www.sicorona.org

October 27, November 17 6:30AM-8:30AMGOOD MORNING CORONA VALLEYCost: $15 Chamber members paid one week

advance, $20 at the door, $30 Non-membersLocation: Eagle Glen Golf Club,1800 Eagle Glen ParkwayContact: Greater Corona Valley Chamber at

951-737-3350

October 27 5:30PM-6:30PMDOS LAGOS IN MOTION: HALLOWEEN WALKCost: FreeLocation: Shops at Dos Lagos,2780 Cabot Dr # 140,Contact: Heather Bordner-Ayyob at


October 29 2PM-6PM

MAKE-A-WISH HALLOWEEN SPOOKTACULARCost: FreeLocation: Shops at Dos Lagos, 2780 Cabot Dr # 140Contact: Heather Bordner-Ayyob at


October 29 5:30PMCBS POKER NIGHTCost: $60 buy-inLocation: Congregation Beth Shalom,2790 California St.Contact: Dennis Itzkowitz at 951-675-0300

November 3, 10, 17, 24 9AM-12PMSCORE BUSINESS COUNSELING & ADVICECost: No Charge for appointmentsLocation: Greater Corona Valley Chamber,

904 East Sixth St.Contact: Greater Corona Valley Chamber at951-737-3350 or www.iescore503.org

November 3, 10, 17 11:30AM-1PMCN$ LUNCHEONCost: $15 w/RSVP; $20 at the doorContact: Greater Corona Valley Chamber at

951-737-3350

November 5 12PM-6PMFIFTH ANNUAL EMPTY BOWLS DINNERCost: $15 for adult; $5

business monthly - october 2011

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