business development analysis do customers matter
TRANSCRIPT
BUSINESS DEVELOPMENT
ANALYSISTeam Ocelots: Andre Ferguson, Candice Lela-
Rolingson, Eric Gransaull, Ken Francis Charles
DO CUSTOMERS REALLY MATTER?An analysis of Rituals Coffee House
WHAT IS A MARKET? A market is made up of individual consumers willing to
purchase a particular item at a particular price
MARKET ANALYSIS Market analysis seeks to examine the market demand
in relation to prices and product offerings. It uses consumer demographics/segmentation/target
market and buying habits to identify trends
WHY DO WE NEED IT?
Apple Inc. made more money this weekend than BlackBerry will
sell for!!
WHAT IS THE OFFERING? Rituals Coffee House is one of the fasting growing and
widely recognized coffee shops in the Caribbean Unique products, décor and ambience set them apart
from all the competitors.
BUT DOES IT WORK??? Rituals started out with five per cent of his restaurants
group sales. Today, it accounts for between 54-55 per cent of all income!!
WHAT ARE THEIR CSF’S? Customer Experience Ambience
HERE IS A LOOK AT ONE OF THEIR CSF’S
RITUALS COMPETITIVE ADVANTAGE Rituals uses top of the line products. Product Consistency Zero Defects Service Oriented Ambience High Variety Distribution Location Regional placement
WHAT OTHER SEGMENTS COULD BENEFIT FROM A RELATED OFFERING? The IT segment
The Printed Media segment
The Food segment
Marketing and Advertising segment
HOW LARGE IS THIS SEGMENT AND HOW FAST IS IT GROWING?Measured by: Number of consumers in market for your product or
related products Combined money spent on related good and services Number of units of relevant products bought annually
Make growth predictions based on historical data
WHAT EVIDENCE IS THERE THAT CONSUMERS WILL BUY YOUR PRODUCT? What socio-economic factors are at work to
help/hinder (PESTEL)? Not enough to make prediction based on research
alone Ideally want hard evidence, through purchase orders
or prototype test
WHAT EVIDENCE CAN SHOW YOUR TARGET MARKET HAS POTENTIAL TO GROW? What demographic (who), geographic (where) and
behavioral (how) factors are pointing to your target market growing and your expansion?
CONCLUSION
QUESTIONS OR COMMENTS Please address any concerns you may have at this
moment.