why does omnichannel experience matter to your customers
TRANSCRIPT
Why Does Omnichannel
Experience Matters
Customers are no longer loyal to an individual channel but rather to a seamless experience across multiple channels.Online Store
➢ Desktop, Laptop➢ Mobile Phone➢ Tablets➢ Social Media➢ Advertisement
Offline➢ Print media➢ TV ads ➢ Physical store
Customers Expectations
Seamless Experience
Customers are now everywhere. They show interest in a product on one medium and finally purchase from another medium.
They want:➢ Instant reachability➢ Convenience in
accessibility➢ Personalized content ➢ Unified self-service
preference
An Omni-Channel enables customers to get the same experience on all touch points and make their purchase from their preferred channel without any hassle.
Instant Reachability
Easy access is a hook for the customer. The Omnipresence of product information help customers to make buying decision and give them more option for shopping.
Convenience in Accessibility
Personalized experience keep customers engaged whether it is online or offline medium. Omni-Channel strategy helps in content personalization and it’s marketing campaigns
Personalized Content
All shopping and communication touch points should integrated for better customer support. Omni-Channel self service enables customers to get on-demand information/support with speed and convenience
Unified Self Service Preference
“Some of the largest retail chains in the U.S., such as Wal-Mart Inc., Macy's Inc., Nordstrom Inc. and Target Corp. are committed to an omnichannel strategy...omnichannel isn’t just a retail strategy, it’s about survival.”
- Internet Retailer’s Omnichannel
Winner’s report
Brands need to put their feet in customer shoe and plan a strategy for better customer experience and growth.
We are sharing our thoughts on Omni-Channel strategies, digital experiences and digital transformation in our blog section.
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