building lean, talk for #iwdevs

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#IWDEVS BUILD LEAN BENJAMIN DYER [email protected] Tuesday, 2 April 13

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My talk on how the Lean Startup principles can be used for developers. I appreciate my slides don't really have much context without the talk!

TRANSCRIPT

Page 1: Building Lean, talk for #IWDevs

#IWDEVSBUILD LEAN

BENJAMIN [email protected]

Tuesday, 2 April 13

Page 2: Building Lean, talk for #IWDevs

WHAT IS STARTUP?

Tuesday, 2 April 13

Page 3: Building Lean, talk for #IWDevs

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Eric Ries

Tuesday, 2 April 13

Page 4: Building Lean, talk for #IWDevs

Nothing to do with size of company, sector of the economy or industry.

Tuesday, 2 April 13

Page 5: Building Lean, talk for #IWDevs

a startupdoes notneed to bea company

Tuesday, 2 April 13

Page 6: Building Lean, talk for #IWDevs

a startupdoes notneed to bea company

a startupcan be a project, or a git repo

Tuesday, 2 April 13

Page 7: Building Lean, talk for #IWDevs

we love making

stuff

Tuesday, 2 April 13

Page 8: Building Lean, talk for #IWDevs

we love making

stuff

(avoid building products nobody wants)Tuesday, 2 April 13

Page 9: Building Lean, talk for #IWDevs

Tuesday, 2 April 13

Page 10: Building Lean, talk for #IWDevs

Not in our budgetTried it beforeNo resourcesToo riskyFocus group doesn't like itNot our area of expertise

Tuesday, 2 April 13

Page 11: Building Lean, talk for #IWDevs

Tuesday, 2 April 13

Page 12: Building Lean, talk for #IWDevs

Tuesday, 2 April 13

Page 13: Building Lean, talk for #IWDevs

1. Rapid prototyping to test hypothesis2. Customer obsession3. Minimum Viable Product (MVP)4. Nail it, then scale it5. Metrics driven and Agile6. Learn fast, don’t fail fast

Tuesday, 2 April 13

Page 14: Building Lean, talk for #IWDevs

THINK LIKE ASCIENTIST

RUN EXPERIMENTS

Tuesday, 2 April 13

Page 15: Building Lean, talk for #IWDevs

THINK LIKE ASCIENTIST

RUN EXPERIMENTSTesting your hypothesis teaches you if you are onto something...

Tuesday, 2 April 13

Page 16: Building Lean, talk for #IWDevs

THINK LIKE ASCIENTIST

RUN EXPERIMENTSTesting your hypothesis teaches you if you are onto something...

...or if you are building somethingnobody wants.

Tuesday, 2 April 13

Page 17: Building Lean, talk for #IWDevs

MINIMUM, VIABLE, PRODUCT

Tuesday, 2 April 13

Page 18: Building Lean, talk for #IWDevs

The minimum set of features that can provide value and most importantly be measured to test your hypothesis.

Does not have to be your final product.

Tuesday, 2 April 13

Page 19: Building Lean, talk for #IWDevs

MINIMUMVIABLEPRODUCT

PRODUCT

Apple

Tuesday, 2 April 13

Page 20: Building Lean, talk for #IWDevs

Demo video

Download only gathered email addresses

Dropbox

Tuesday, 2 April 13

Page 21: Building Lean, talk for #IWDevs

Virgin Atlantic

Launched with one plane and no flight routing systems

Tuesday, 2 April 13

Page 22: Building Lean, talk for #IWDevs

BUILDMEASURELEARN

Tuesday, 2 April 13

Page 23: Building Lean, talk for #IWDevs

BUILDMEASURELEARN

IDEASCODEDATA

Tuesday, 2 April 13

Page 24: Building Lean, talk for #IWDevs

BUILD

MEASURE

LEARN

Tuesday, 2 April 13

Page 25: Building Lean, talk for #IWDevs

VsTuesday, 2 April 13

Page 26: Building Lean, talk for #IWDevs

BUILDMEASURELEARN

IDEASCODE

Tuesday, 2 April 13

Page 27: Building Lean, talk for #IWDevs

BUILD

IDEAS CODE

Tuesday, 2 April 13

Page 28: Building Lean, talk for #IWDevs

BUILDMEASURELEARN

CODEDATA

Tuesday, 2 April 13

Page 29: Building Lean, talk for #IWDevs

MEASURE

CODE DATA

Tuesday, 2 April 13

Page 30: Building Lean, talk for #IWDevs

BUILDMEASURELEARN

IDEASDATA

Tuesday, 2 April 13

Page 31: Building Lean, talk for #IWDevs

LEARN

DATA IDEAS

Tuesday, 2 April 13

Page 32: Building Lean, talk for #IWDevs

IDEAS

CODEDATA

Tuesday, 2 April 13

Page 33: Building Lean, talk for #IWDevs

BUILD

MEASURE

LEARN

IDEAS

CODEDATA

minimise time through loop

Tuesday, 2 April 13

Page 34: Building Lean, talk for #IWDevs

A starting point for an MVP is a “low fidelity” product for customer feedback, test your understanding of the problem.

Cycle through the Build, Measure, Learn cycle to build a “high fidelity” app tests your understanding of the solution.

This process helps demonstrate you are solving a core problem for customers (remember customers can also be internal).

The minimum set of features needed to learn from evangelists.

Avoid building products nobody wants.

Maximize the learning per time spent.Tuesday, 2 April 13

Page 35: Building Lean, talk for #IWDevs

Avoid building products nobody wants, please.

Tuesday, 2 April 13

Page 36: Building Lean, talk for #IWDevs

THANK YOU FORYOUR TIME

BUILD LEAN

BENJAMIN [email protected]

@benjamindyer

Tuesday, 2 April 13