All rights reserved © MI.Group 2011

The Connected Crew

A VALUABLE PROPOSITION:

MAXIMIZE THE PASSENGER’S EMOTIONAL COMFORT, WHILE ENSURING SAFETY COMPLIANCE, OPERATIONAL

EXCELLENCE, INCREASE CREW ENGAGEMENT AND IMPROVE THE BOTTOM LINE.

The connected crew

The crew plays a key role in the front-line processes. By digitalizing most of the processes,

the crew has become the determining factor in staying ahead of the competition.

We make information visible to the crew, during the flight, and during pre- and post flight processes. Instantly, without searching.

Real-time information without searching

The concept is “context aware information access”, at the right time, any place, any where

to excel in servicing the customer”

The “connected crew” is informed everywhere, by mobile device,

about any relevant airline information contributing to the best service to the customer.

Always the right information for the job

Availability without constant Internet access

Focus on process streamlining and CRM

All crewmembers within reach

Connected processes to control disruptions

Personalised information

E-learning and controlled manual distribution

Enforcing safety awareness and participation

Data cleansing

The highest security standards

Different situations require different information sets

“The core of the MI.Airline system are business rules that determine the information needs based on received context

information like your role, your planning, your location, flight disturbances, delays, special passengers, data connections etc.”

Essential information changes automatically without user involvement

Constant Internet connection is not required during flight; the system can operate in “flight-mode”

No searching means no mistakes and no system abuse; the airline is in control.

Boost ancillary onboard sales

Combine all relevant data into one payment system that supports all forms of payment

(including frequent flyer miles and split payments) both online and offline.

Instantly benefits your airline

“Ties in directly with operational excellence and improves customer experience on board”

Reduce pre-boarding briefing-time by up to 50% and advance decision-making

Upload service reports within 1 minute after Wi-Fi connection

Contribute to CSR targets by significant reduction in communication paper trails

Better approach and service towards Frequent Flyer-passengers traveling any cabin-class

Reduction of planning errors

Cost efficiency in communication tools

Paper trail cost reduction

Access to all relevant information

Preparation at home; e.g. flight safety

Navigation charts

Weather

E-Learning

Assessing fitness to fly upfront

Reduced briefing time

Mismatch in Fly Safety avoids costs

Error reduction

Latest gate information

D-0 on-time departure

REVENUE RELATED EFFICIENCY RELATED

Crew

Pre-flight

Pre-boarding

In-flight

En-route

Crew In-flight

“Moments of truth”

optimally managed

Empowered staff

Informed and satisfied customer

Improvement of customer recognition

appreciation and retention

Improved board experience

More time for customer focus

Miles upgrade on board extra CRM activities

Enrollments of potential new loyalty customers

Higher revenues by operational excellence

Seamless access to relevant information

Improved service recovery

Informed and motivated crew

Innovation from within the workforce

Securing updated flight safety

Error reduction

Reduction in lack of „belonging‟

Service standard compliance

Reduced cost customer care by faster

crew reporting

Optimized feedback loop

Speed in process lead-times

Employee creativity to cut costs

Faster control of transfer process

Service recovery

Flight disruption

Destination alert

Staff support

How we organize it for you

DATA FLOWS

Mobile platform

En

terp

rise S

erv

ice B

us

Database

Content

Repository

RENDERER

Prediction

Push

notification

Mi.Pax

Mi.Ideas

Mi.Safety

Mi.News

Airline

Service CRM

Airline

Service Planning

Airline

Service

HRM

Airline

Service

Intranet content

MI.Ideas backend

Service

Mi.Crew-Community

Service

Mi

Cache

Online

Offline

Any PC

Only public information

www

* Patent pending

Secure direct link between the airline IT-systems, our state-of-the-art IT-hub and the crew.

Information batches geared to individual receivers in their specific role, sent in the most cost effective way.

All systems twinned to guarantee uptime and performance.

PLANNED CONTEXT CHANGES

CREW

PLANS

IINTERACTS

CONSULTS

MOVES

AROUND

COMMUNICATESACTS

Rostering

Changes

With customers

Aircraft

Ground staff

Status updates

Service feedback

Safety issues

Social networksHandbooks

Safety rules

Assignments

Navigation at

layover

Collect data

Shop, buy, pay

HOME

BRIEFING

ROOM

CHECK-IN

IN-FLIGHT

CREW

HOTEL

SOCIAL

SITES

BRIEFING

Prepare flight, training needs; commute to airport

Safety & instructions

Service delivery & recovery

Commute to hotel

MI.Airline price offer is “usage-based”, “friendly pricing” to launching partner; no difficult license agreements

Combining the latest technologies with over 100 years of airline experience

Service Integration to create maximum customer value

“Your airline is in control, MI.Airline enables”

“We enable and enrich seamless interfaces between airline data and the crew‟s mobile device”

Device

Buy / Lease

Payment terminals

RMA

Installation

Insurance

Helpdesk

Track&Trace

Remote control

Connection

Local GSM

Global WIFI

Managed 3G roaming

Service

Payment handling

Invoicing

Software

Crew scheduling

Crew briefing

CRM

Reporting

E-learning

Controlled manual distribution

Community

Flight planning

On board sales

Backend Interfaces

Design / Development

Maintenance

Consultancy

Data cleansing /enrichment

Contact

Paul Mees

+ 31 (0) 639 790 172

E: paulmees@miairline.com

MI.Airline

P.O. Box 1268

2260 BG Leidschendam

The Netherlands

INTRIGUED BY OUR VIEWS AND PRODUCT?

OUR TEAM IS AVAILABLE FOR A MORE DETAILED PRESENTATION

MI.Airline offers a unique mobile intranet platform, bridging securely and effectively the information gap between the company and its remote staff, scattered all over the world. MI.Airline cumulates over 100 years of

airline and the latest IT experience. MI.Airline is member of the MI.Group B.V. with headquarters in the Netherlands.