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Zurich-Basel Plant Science Center 17.06.15 Page 1 Dealing with the publication process – Measuring Post- publication Impact Dr. Melanie Paschke, [email protected] Managing Director Zurich-Basel Plant Science Center, ETH Zurich Trainer in advanced transferable skills 16.06.2014, University of Zurich

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Page 1: Postpublicationmarketing 16 juni

Zurich-Basel Plant Science Center

17.06.15 Page 1

Dealing with the publication process – Measuring Post-publication Impact

Dr. Melanie Paschke, [email protected] Managing Director Zurich-Basel Plant Science Center, ETH Zurich

Trainer in advanced transferable skills

16.06.2014, University of Zurich

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Background in: •  Diploma 1997 – Ecology; PhD 2001 – Environmental Sciences; Senior

Educator and curriculum development at University of Zurich and ETH Zurich since 2001, Managing Director Zurich-Basel Plant Science Center since 2008

•  Educator in more than 30 training workshops in e.g. the areas of developing a research budget, dealing with the publication process, scientific writing, responsible conduct in research, grant proposal writing and supervision of several summer schools, retreats and mentoring events

•  3 textbooks finished, 2 currently in progress

17.06.15 Titel der Präsentation, Autor Seite 2

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Topics covered •  Measures fro post-publication impact – current trends •  Improving the quality of the publication record from PhD to group leader

position •  Improving the citation rate

•  Social academic networks

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17.06.15 Title of the presentation, Author Page 4

Post-Publication Impact?

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Current Practice of Measuring Researcher’s Publication Impact

•  Number of Publications as first or last author •  Number of Publications in high-impact journals

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Recent policies that will have an impact on the current publication practices

DORA Declaration (2012): Declaration on Research Assessment. Assessment of research based on quality and not only on bibliometric measurement

•  Now signed by 517 institutional signatories including many influential publishers and funding organisations for example: Swiss National Foundation, Human Frontiers Program, EMBO

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Recent guidelines for proposal submission

For example from Ambizione, Ambizione-PROSPER /SCORE and Ambizione-Energy guidelines, 2015:

–  Regarding the publication list , please separate your publications resulting from your PhD (or prior) and from your postdoctoral time into two sections and highlight the 5 most important. For all publications listed from your postdoctoral time, please give a very short comment on your contribution; in particular for publications with several authors, where the applicant is not first or last author, or for disciplines where the authors are in alphabetical order.

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Recent guidelines for proposal submission For example from Human Frontiers Research Program guidelines,

2015: –  HFSP is a signatory to the San Francisco Declaration of Research

Assessment (DORA) which we consider to be an incentive to evaluate research proposals on the basis of their content and not solely by the criterion of Journal Impact Factors (JIF). Reviewers at all stages of the HFSP grant application process are advised that they should consider the quality of the research published and/or proposed in an application. While productivity may be an important factor, the assessment will be based on the content of articles and not the JIF. Furthermore HFSP reviewers are asked to consider the influence of candidates’ publications in advancing knowledge in a given field (or throughout biology).

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Predictions about near-future changes in the measuring of quality in researcher’s publication record •  Impact measurement of publication will change in the near

future, e.g. less amount and more quality •  Focus on most-influential publication

•  Independence in the publications at early stages as a more and more important criteria

•  However, bibliometric measurements will not be dismissed but used more responsible e.g. life time citation index

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http://www.embo.org/documents/WIS_report_2007_persistent_problem.pdf

Dealing with the Publication Process, Paschke Page 10

A difference in the publication strategy? Why are so few women in higher research positions? •  EMBO conducted a study on 3 stages: end of PhD, Post Doc, group leader

•  Evaluators select more male than female applications even if documents are without any hint about the gender of applicants:

•  Publication record of woman includes less publications at all stages •  At post-doc stage the impact factor and citation rate is significantly lower for women

in their first-/last-authored publications, later on (e.g. group leader stage) these differences in the publication record dissappear

•  Based on N= 710 applicants •  Women especially at post-doctoral stage more often follow partner, devote more

time to family care or get involved in teaching duties, therefore, might spent less time on publications especially in the postdoctoral years

Ledin, Bornmann, Gannon and Wallon (2007)

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Developing an publication strategy

•  Plan your writing time and enough of it •  Select journals for publishing early in the

publication process •  Clarify collaboration and authorship early

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What do we want to see on your CV at the end of the PhD, during your first Post Doc, at the end of your postdoctoral commitments?

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End of the PhD

At least one publication in an international peer-reviewed journal as single author, first author or joint single author (Human Frontiers Research Program guidelines, 2015) Note: contribution clearly stated or published under a contributorship model

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Transformation to group leader status* and beyond**

•  Indepencece in producing influential publications* •  Review papers* •  Prestigious grants granted to you* •  Organiser of prestigious conferences* •  Books, book chapters** •  Awards** •  Patents built on a certain publications** •  Social impact**:

•  Implementation of scientific results at the science-policy interface, e.g. invitation to join policy networks, evidence-based advise to policies

•  Influential Policy Papers

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Backward Modeling for Optimal Setting

Royal Society (2010) Mentoring Settings at the PSC, Paschke

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Measurement of Impact – CITATION RATE and LIFE TIME CITATIONS AS THE MOST PURE MEASUREMENTS?

•  Citation Rate /

•  Life Time Citations

Total Articles in Publication List: 80 Articles With Citation Data: 74 Sum of the Times Cited: 12235 Average Citations per Article: 165.34 h-index: 42 Last Updated: 05/05/2015 11:45 GMT

NN Source: Web of Science

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How to improve your citation rate – content based

•  High journal impact factor will increase the probability of getting cited (Vanclay 2013)

•  Team authored publications get more citations (Wuchty, Jones and Uzzi 2007)

•  Share detailed research data (Piwowar, Day & Fridsma 2007)

•  Use more references (Webster, Jonason & Schember 2010)

•  Write a review paper (Taylor and Francis Group 2012) •  Avoid to select a question type of title (Jamali & Nikzad

2011) Summary in Ebrahim et al 2013 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2344585

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Post-publication marketing •  An active marketing of all publications of a researcher increases visibility and

citation rate:

•  Self archive, open access publication and additional deposition in well-known open-access repositories (institutional!)

•  Keep a profile with your publications in academic social networking sites: ResearchGate, Academia.edu, Mendeley, LinkedIn (business oriented)

•  Include and maintain correct metadata (increases retrieval by search engines) for all your entries

•  Share useful content from your publications via figshare, slideshare •  Open ORCID or ResearchID with all your publications

•  Use the media offices of your institution to highlight your high-impact publications

•  Create a presence in twitter or the blogosphere to highlight your work (much work!)

•  Have your most recent publications in your e-mail signature

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Research Gate (https://www.researchgate.net)

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Academia.edu (https://www.academia.edu/)

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Mendeley (https://www.mendeley.com/)

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ORCID (http://orcid.org/)

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Post-publication marketing

•  The most important thing to do is to work in a sub-field that is growing. If the community is losing interest in a research topic, you should drop it also. I reckon that all other things being equal, the expected number of citations a paper picks up is exponential in the growth rate of the research field, a theory that has the nice feature that expected citations is non-negative. Note: it is not important that the sub-field be big; it must just be growing.

•  …

Paul Goldberg, 2007 http://paulwgoldberg.blogspot.ch/2007/12/pursuit-of-citations.html